How Baidu Search Engine Solves the Decline of Website Inclusion

We need to find reasons from several aspects: originality, internal chain rationality Website design Whether the page is valuable, if your site is down. I believe that no matter how the search engine changes, it will not eliminate your webpage without reason.

The search engine is updated all the time, and all the webmaster friends know it. It has been collecting valuable pages and eliminating worthless pages. In addition, there will be a medium-sized update every week, usually on Thursday or Friday, and there will be a large-scale update at the beginning and end of each month. Check by stationmaster tools“ seo The data vane "Baidu's daily reduction rate is not much different from the increase rate under normal circumstances, which means that many pages will be deleted every day. In recent updates of Baidu, the proportion of K dropped pages is very high, so many webmasters are complaining at present.

Principles of website inclusion and deletion

First of all, we need to understand that the search engine "Baidu's inclusion process" crawls and grabs the page. We need to solve this problem. First, we need to find the existence of urls. How can Baidu find the page URL? Basically through three points: the outer chain, the inner chain and the page submission. Baidu finds the website through the above three points, and then crawls. If the comprehensive score of the page reaches the standard of inclusion, the page will be included and released. Relevant scoring factors include: page loading speed, page inner chain score, page outer chain score, page originality and label writing, etc.

It will enter the ranking stage, after the website is included by Baidu. At this time, Baidu will further judge the value of the page. Judgment criteria include: page click rate, bounce rate, user stay time, etc. If your page is not good in these aspects, the search engine may delete it in the next update.

How to solve the decline of website inclusion

A decline in website inclusion means that search engines believe that web pages are worthless. To solve this problem, we can see from the above introduction. Webmaster friends can improve through the following points:

1. Reasonable internal chain structure

Don't let past articles sink into the sea. New articles can be published, and the internal chain of the website should be reasonable. It is reasonable to add the anchor text of old articles in the inner chain, or add random recommendation columns to the website, so that old articles often have exposure and browsing volume.

2. Page Title and Description

These two tags should be able to attract users to click. The title and description of the page are the first thing users see. And can be a good summary of the central idea of the web page. The title description is well written. Even if the page does not rank first in the search results at the beginning, users are likely to click, which is undoubtedly a bonus for the page

3. Originality and value of web pages

Everyone knows better than me. I don't think it's necessary to say more about the original content and website originality. It may also be included by Baidu, but it is likely to be deleted when updating in the future. Some pseudo original means can be identified by Baidu at a later stage

This is very important. Original articles are not necessarily valuable articles that can solve user problems and attract users to read carefully. Users of valuable articles and pages will collect and even share them with friends. At the same time, the time users stay on valuable article pages and the bounce rate will also be reduced. Such pages are really needed by search engines and will not be deleted.

This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/