What preparations should be made for overseas space website construction in the early stage
Source: Shangpin China |
Type: website encyclopedia |
Date: August 31, 2013
Have you ever met Website construction It has been several days, and the traffic is still so little. As a novice, it's hard to build a website. There is no one to teach or ask. It's vague. Is there any? Then you will go to Baidu, where there are many articles about how novices build websites, but they do not go into detail, so that novice webmasters can really understand what should be done well and what should be avoided in the initial stage of building websites. Xiao Zeng is also a novice. He went through many detours in the initial stage of the station construction, and also has some experience. Therefore, in order to make grassroots webmasters avoid detours and make the best station in the shortest time, I will share with you some preparations before the establishment of the station and my own experience today. Have you met the website construction has been a good few days, still so small flow, a novice, good hard. Nobody taught never to ask, a blur, is there? Then you will go to Baidu, quite a lot about how new site article Baidu, but did not go to the refinement, let the novice webmaster to truly understand the early site what do, what is the avoidance of place. Xiao Zeng is a novice, early site through many tortuous paths, also have quite some experience. So, in order to enable the broad masses of careless root stationmaster detours, make the best of the station with the shortest time, today to share some links some preparations and their experience.
In fact, as an ordinary webmaster, this question should be easy to answer. In fact, if as an ordinary webmaster, this issue should be a very good answer.
1、 Think good keywords
A correct keyword was selected. The title is the soul of the website, Marketing website construction The content of should be expanded around the title. Before building a website, you must fully search for keywords suitable for your website positioning, and the new website will choose words with stable index and less fierce competition. The index can be searched by Baidu index and keyword mining promoted by Baidu. In addition, we have to analyze the strength of our competitors to see whether we are expected to achieve Baidu's home page and the number of bidding for this keyword. Specifically, we can use the relevant site functions to check the competitive level of keywords. Select an appropriate keywords. The title is the soul of the website, marketing type website construction contents should be built around the title to expand. Station, must look for keywords for your website localization, new sites chosen exponential stability, and the competition is not fierce word. Check the index keywords Baidu Baidu promotion, mining available index to find. In addition, to analyze the strength of competitors, have a look whether to do home page and the number of Baidu keyword bidding, specifically available related site function to check the keywords competition level.
2、 Describe an attractive
Must not be full of keywords, keywords have been chosen to describe the site. Website description is for users to see, so a good website description is crucial to user experience. The description should be consistent with the website content, and the main keyword can be repeated twice for SEO. In addition, in order to attract customers, some attractive words should be added to the description. For example, Xiao Zeng's small station added the slogan "Guangxi domestic record free space, ready to use, no waiting", and special symbols such as prisms and five pointed stars can also be used to highlight it. Remember to place the slogan within the first 72 characters, and the website keyword can be filled with three main keywords, Also, you can't pile it up completely. If you really can't choose, you can leave it empty. Once the title, description and keywords are filled in, they cannot be changed easily. Xiaozeng's station was extended by Baidu because of the careless change of the title and description of the original selection of words. Must not be piled keywords, the keywords selected must want to website describes the. Description of the site is for the user to read, so a good description of the site is of vital importance to the user experience. Description should comply with the content of the website, in order to SEO the master key is repeated 2 times. In addition, in order to make the description will be able to attract customers, to add some intriguing statement in the description, such as the Xiao Zeng station added "Guangxi home free for the record space, plug and play, no need to wait for the" slogan, also used prismatic, star and other special symbols to emphasize highlight, also remember the slogan put within before 72 characters, the website keyword can fill three main keywords, the same can not be piled, if you choose not to be empty. As soon as the title, description, and the key words fill can not easily change. Xiao Zeng station is because the original word inadvertently changed the title and description, and prolongs the time Baidu included.
3、 The domain name should be concise
The domain name can be selected around the website name, which can be spelled from the website name. The domain name should be concise and easy to remember, which can give customers a deep impression. When buying domain names, you can't choose some foreign domain names cheaply. Maybe one day they will be blocked. The registration free domain name Xiao Zeng chose, the price is OK, and there is no problem after sales. You can also go to Taobao to find an agent to buy the domain name, which is cheap, formal and safe. Around the site name domain name, spelled by the site name and. The domain name should be concise and easy to remember, to be able to give the client a deep impression. Buy a domain name, not easy to choose some overseas domain, perhaps one day will be blocked. Record the domain name, free Xiao Zeng chose the price line, customer service to the present no problems. Can go to Taobao look for agents buy domain name, price cheap and regular safety.
4、 Stable space
A bad space will lead to weight reduction or K station, and space selection is the top priority of station construction. This is a small experience. At the beginning, I bought a Hong Kong space on Taobao in Nanning in order to be cheap and free from filing. At first, it was called "cool", and the speed was extremely fast. But after half a month of complaints, the space speed became slower and slower, and it often broke down, which led to my new site Baidu not including it, so I had to change the space. The second space is that the so-called domestic standby free price is less than 200, but it is also often slow to open, unable to open and other phenomena. Until we replaced it with the current overseas filing free server, the price was similar, the space was fast and stable, and the after-sales service was good. Therefore, when buying space, you must choose some well-known brand space merchants. This should remind novice webmasters that since everyone wants to start a business at a low cost, cannot afford VPS, but wants to make the website develop temporarily, it is best to choose a domestic filing free space. Because the filing is tedious and takes a long time, the website must be closed during the filing period, affecting the normal launch of the website. Not a good space will lead to drop right or K stand, the space is the priority among priorities station. This is Xiao Zeng feeling. At the outset to cheap and free for the record to the Nanning Taobao bought a Hongkong space, at the beginning of what a cool, super fast, but after half a month after the period of complaints, space more and more slowly, but also often broke down, leading to my new sites Baidu has not included, but only for the space. The second space is the so-called domestic free preparation price is only less than two hundred but also often appear open speed slow, not open phenomenon. Until the change now overseas free registration server, buy the price or less the same, space speed and stability, and good customer service. Therefore, we must choose some well-known brands of space business to buy space. This should remind the novice webmaster, because everyone wants to low-cost business, can not afford to buy VPS but want a website temporary development, so the best choice for non domestic space. Because of the record is more complicated and long time, the record must be closed down during the website, website normal on-line.
6、 Template to rare
It's better to find a unique template. If you don't want to imitate your own site, you can go to Taobao to find some templates with fewer buyers. The template Xiao Zeng used was bought on Taobao for 10 yuan, but no similar template has been found so far. Don't covet free popular templates. People who don't want money are often the most. It is best to find the one and only one template, not imitation station can go to Taobao find some people buy less template. Xiao Zeng used the template is spent 10 dollars bought on Taobao, also did not find the same current. Don't go for free high popularity of the template, with people not money is often the most.
7、 Planning layout
The name of the article module is the category directory name, and the home page is added with a randomly displayed popular tag. Note that the URL of the website's category directory must be short and should not be modified randomly, or it will cause many dead links in the search engine. If your website is not updated every day, add a random article module to drive the update. Finally, the whole site link at the bottom should not point to the home page, but should point to the corresponding category directory, and should not be the same as the name of the category directory, or it will be suspected of over optimization. The name of the module for the directory name, home plus the hot tag to display random. Category URL should pay attention to the site must be short, but not to change, or it will cause a lot of dead catenary in search engine. If your site is not updated daily, add a random article module to update. Finally, the bottom of the station the links do not point to the home page, catalog should point to the corresponding, and names don't classified catalogue, otherwise there will be suspected of excessive optimization.
8、 Rational use of plug-in
The backup plug-in can prevent your data from being lost due to abnormal conditions. The role of Baidu Maps and Google Maps will not be discussed much, because the WP used by the author to build a website is mainly about WP. WP website has four necessary plug-ins for SEO. You can ask Du Niang. The role of allionseo is also omitted here, focusing on a serious misunderstanding. Using this plug-in, we can find that each article's category directory and article name will have a website title, resulting in a large number of repeated keywords. Such excessive optimization will lead to Baidu not including articles, and even K station in serious cases. As a result, the author did not collect high-quality original articles at the beginning, and finally got on the right path under the guidance of the teacher. The solution is to change the format vertical lines in the plug-in settings to add the website name. In addition, it is recommended to use the WP CopyRight anti copy plug-in to prevent original articles from being stolen when the new station just went online. Although it can still be stolen through the browser, it greatly increases the difficulty of stealing. You can also use Gzip to compress CSS files to increase the speed of website opening. WP is characterized by powerful plug-in functions, so in order to meet your own needs for building a website, you can find all kinds of useful plug-ins. But remember that the number of plug-ins should not exceed 10, or it will affect the speed of website access. Backup plugins can prevent you from missing data anomalies. Baidu and Google map map function is not to say, as the author website with WP here mainly for WP say. WP do SEO have four necessary plug-in. You can ask the mother. Here said the allinonseo effect also skip, focus on a serious mistake. The plug-in can be found, the classification and the name of each will be on site title, resulting in a large number of keywords to repeat, this will lead to excessive optimization baidu not included the article, will be a serious K station. The author would therefore lead to high quality original articles not included, in the teacher under the direction to go on the right way. Solution is to put the plug-in settings in the Format to add a behind the site name. In addition, new online is recommended to use the WP-CopyRight copy protection plug to prevent the original article is stolen, although through the browser can still steal, but greatly increased the difficulty of theft. You can also use the Gzip compressed CSS files to increase the site open speed. WP features is a powerful plugin function, so in order to meet their need to build, can find all kinds of useful plug-ins. But remember the plugin should not exceed 10, otherwise will influence the website access speed.
9、 Do a good job of pseudo static and robots
The pseudo static of Xp space is a bit cumbersome, and dynamic pages are conducive to spider crawling. You need to write an httpd.ini file. If it is a Linux space, you can change the custom link directly. The specific method will not be repeated here. Du Niang will tell you what you need to pay attention to. After the pseudo static is done, the spider will repeatedly crawl the pseudo static page and dynamic page. At this time, you need to write a robots.txt file to prevent the dynamic page from being crawled. Therefore, a robot file must be written at the initial stage of online to limit spiders from running around. For specific methods, please refer to Baidu. The Xp space of the pseudo static a bit complicated, dynamic pages for spiders crawl. Need to write a httpd.ini file, if it is Linux space directly to the custom links on the line. The specific method in which not much, mother will tell you need to pay attention to. After doing pseudo static will cause the spider repeat grab pseudo static pages and dynamic pages, you need to write a robots.txt file banned grab dynamic pages. So, the early online to write a robot file to limit the spider run, specific methods can also refer to baidu.
10、 Pay attention to the user experience
If you want to make money, you must let customers find the products they need on the site. I believe most webmasters do the site to make money. So, you can't SEO website optimization Go to SEO for customers. If you don't do a good job in user experience and can't turn traffic into targeted traffic, then no amount of traffic will be useless. Many novice webmasters find it difficult to write articles, so they go to collect and fake original articles. The user experience of such articles is extremely poor. Even if you want to fake original articles, you should write them around your website theme, so that customers can understand them. This is really good. Now Du Niang also has a high IQ. Don't cheat. As a garbage station, you will be shot sooner or later. Only a station with high quality and user experience is the only way out for SEO. Want to make money, must let customers find the products they need at the station, I believe the vast majority of the webmaster do stand are to make money. So, don't go to SEO SEO website optimization, for customers to SEO. If you don't do the user experience, not to flow into the directional flow, then the more traffic is futile. Many new Adsense feel difficult to write articles, acquisition and pseudo original, so the user experience is poor even if the pseudo original, also to focus on your own web site theme to write, let the customer can understand, this is really good. Now the degrees Niang IQ is high not cheating, do dumpster sooner or later will be shot, only high quality user experience is the only way station SEO.
Source Statement: This article is original or edited by Shangpin China's editors. If it needs to be reproduced, please indicate that it is from Shangpin China. The above contents (including pictures and words) are from the Internet. If there is any infringement, please contact us in time (010-60259772).
