These question and answer platforms all have numerous user groups. In the process of enterprises' question and answer platform marketing, the main online question and answer platforms in China include Baidu Knows, Sousou Queries, and Enquiry Intellectuals. Yue Hao felt that he must master a principle to achieve good marketing results. The goal must be to help users solve problems, not to advertise, otherwise, users will not be paid to help users solve problems Website production Consumers can be guided as needed to achieve their own marketing goals
Instead of finding information on the Internet, copying and pasting it to you, let's talk about our company's feelings and some methods of doing network marketing, and how to do network marketing. In fact, online marketing is a very systematic system, which requires the company to set up an online marketing department to start e-commerce, etc If you just want to improve and promote the brand through the network platform, I will tell you some promotion methods and things to pay attention to.
It should be similar to your target group. In fact, the method of online marketing is similar to that of traditional marketing, but the platform used is different. I won't say more about the specific methods here. Let's talk about the methods first. The company's products are mainly aimed at young women.
It is divided into two categories: soft advertising and hard advertising. Online marketing is the same as radical advertising. Now the audience is more and more disgusted with hard advertising, and is relatively more likely to accept soft advertising methods. Even hard advertising, creativity is also very important. The advertising model of fatigue and trial bombing is more and more disgusted. So here I will talk about some methods of Softwide:
Word of mouth marketing is not a new word. Method 1: word of mouth marketing. Without the Internet, word of mouth is very important to any enterprise. However, when a new product is launched, because of the lack of users and the lack of popularity, it is not a radical word of mouth. But in the Internet, it is different. Now more and more people habitually like to share their consumption feelings online. So I grasped this point. In the early stage, I did a lot of market reconciliation trials, and recorded the trial feelings of the trial users. Then I shared the feelings of the trial users on various online interactive platforms. At the same time, I also used the celebrity effect to promote through some small well-known netizens on various online platforms.
Now many enterprises attach great importance to search marketing, method 2: search engine marketing. Of course, there are obvious effects. Search engine marketing is not just competitive ranking SEO It's just that bidding ranking and SEO don't say much about them. If you don't know about them, you can find search marketing on the Internet, and you can also achieve the goal of improving the brand. However, if only focusing on ranking is not enough, there are still many ways. The company has been responsible for network publicity for more than three years, but it has also done specific implementation and planning. I have outsourced them to professional website marketing companies, Text the name of the network company I have been working with to you. If you communicate with him directly, you will be given something you haven't finished. If it is convenient, send me your QQ number, and I can communicate more in the future.
We must have correct ideas and methods. For online marketing, small and medium-sized enterprises want to carry out successful online marketing. The effect is king. How to use the least time, manpower and investment to achieve the maximum marketing effect is often the most concerned problem of enterprises. To achieve this goal, we must do two things correctly. First, enterprises should have an excellent website; Second, the enterprise's online marketing model should conform to the principle of precision marketing.
1、 Excellent enterprise website is the basis of network marketing
If you want to carry out successful online marketing, for radical small and medium-sized enterprises. First of all, we should have an excellent corporate website. Many enterprises' network marketing effect is not ideal, and the problem lies in this link. Because most enterprises only have a website, but the website is not excellent. Such a website can neither arouse the purchase desire of potential customers nor make consumers trust the website. If a consumer has doubts about the enterprise's website, they will have doubts about the enterprise's product quality and the company's strength. Such a website is difficult to achieve a good conversion rate
Most online marketing methods will eventually lead customers to our corporate website, which is the basis of online marketing. The purpose of brand promotion and product promotion is realized through the enterprise website. Therefore, a good website is the first step and the most critical step towards the success of online marketing. The author also sees such a situation that many websites are willing to pay high prices for competitive ranking, but the website itself is relatively rough. Even if such a website is displayed to a large number of target customers, it is difficult to achieve good marketing results.
Enterprise websites must have a good user experience, therefore. It can not only convey the most important enterprise information and product information to customers, but also make customers interested in the content of the website and build trust. For the user experience of the website, you can refer to the author's article "Yue Hao: three main aspects of achieving a good user experience on the website". If the enterprise has the conditions, the author still suggests that the enterprise should find a professional website design company to create a truly excellent enterprise website. In this way, enterprises can often get twice the result with half the effort in the process of online marketing.
2、 Precision marketing is the golden key for SMEs to open the door to online marketing
Even a special online marketing department has been set up to carry out marketing promotion. Some enterprises have spent a lot of time and money. But the effect is still not good. The reason is that he didn't find the right marketing method and didn't send the information to the customers who really need it.
We must change our marketing thinking, and the enterprise is in the process of online marketing promotion. From the concept of "making more people know as much as possible" to "providing my products and services to the people who need them most", Yue Hao believes that precision marketing is to use the most effective method to transmit my product and service information to the most accurate target customers. Only in this way can enterprises use the least capital and manpower to achieve the maximum marketing effect in the shortest time. Therefore, precision marketing is the golden key for SMEs to open the door to online marketing.
Including bidding ranking, B2B e-commerce platform marketing, question and answer platform marketing, information station advertising marketing and forum marketing. Our company often uses one or two of them well. There are many marketing methods used for precision marketing. Can achieve very good marketing results.
1） Bidding ranking
One is Baidu search promotion. At present, there are two bidding ranking platforms with the best effect. The other is GooglAdWord Baidu and Googl occupy about 95% of the search engine market share in China. If enterprises can make full use of the competitive ranking platform, they can achieve very good marketing results.
But the effect is not obvious. Some enterprises have used competitive ranking. And it costs a lot. The reason is that he did not use the platform correctly. Yue Hao takes Baidu search promotion as an example to briefly analyze how to conduct effective bidding ranking operations.
1. Bidding ranking does not mean that the higher the ranking, the better.
Whether it is individual consumers, the majority of target customers. Or dealers who want to seek cooperation. After Baidu searches for a keyword, the 10 promotion websites on the left side of the search results give roughly the same attention. For example, if a dealer wants to seek cooperation with a brand, he will carefully browse the 10 promotion websites on the left side, and then conduct telephone consultation to finally determine the brand of cooperation. So for these dealers, ranking in the first place or ranking in the tenth place has the same effect, especially for a consumer. Ordinary consumers are cautious and careful when shopping online or selecting brands online. They often open 10 promotion websites on the left side of the search results to compare the products and prices of different brands and finally make a choice. So for consumers, the promotion effect of the website ranking No. 1 is the same as that of the website ranking No. 10
When Chinese netizens look for the information they need on the Internet, statistics show that. They often have greater patience, and often open dozens of website links in the first few pages of the search results to find the information they need. Therefore, the 10 promotion positions on the left side of the first page of search results can play a very good display effect. From Yue Hao's personal point of view, the top five promotion websites have basically the same display effect and promotion effect, but the ranking prices of the first and fifth may differ greatly. Therefore, when making competitive ranking, our company should choose a moderate ranking according to its own situation, which can save costs for the enterprise and ensure the publicity effect. Otherwise, blindly pursuing the first place will bring great expense burden to enterprises.
2. The keywords in bidding ranking must be set accurately
Only in this way can the visitors who click on the enterprise website be guaranteed to be the target customers. Otherwise, keyword settings must be accurate. Even if my website traffic is large, it is meaningless for many websites to set a lot of invalid keywords when doing bidding rankings. The visitors brought by this keyword are not target customers, so although it costs a lot, the effect is not very good.
Enterprises should follow two principles. First, the selection of keywords. These keywords are the most searched words. Second, the people who search for these keywords must be target customers. To know which words are the most searched, you can use the "Baidu keyword recommendation tool" and "googladword keyword tool" to query. Don't just rely on my feeling, because I often think that the number of words that users will search may not be large. Secondly, among the keywords related to these contents, enterprises should find out which words are the most likely to be searched by target customers. For example, if an enterprise specializes in the production of GPS navigators, then "GPS manufacturers", "GPS navigators" and "vehicle GPS" are very precise keywords, while "GPS positioning", "GPS satellite positioning system", "GPS navigation" and "GPS" are relevant but not precise keywords. Most of the users searching for these keywords may be technical researchers or lovers.
I am mainly engaged in online marketing. Tips: This article was originally written by Yue Hao. If you want to see more articles by the author, please keep this copyright information when searching "Yue Hao's Blog" for reprinting.
Certain settings need to be made in the background of bidding ranking. One of the keyword settings is "matching mode". The default choice is "extensive". This may lead to inaccurate users. To make the enterprise website more accurate in presentation. It needs to be adjusted to "accurate" so that all users are target customers.
3 The bidding ranking needs the assistance of customer service personnel and sales personnel to ensure its effectiveness
They will communicate with online customer service personnel first, and many users will decide to buy before. Or call the company directly for consultation. In the consultation process, the marketing ability of customer service personnel and sales personnel directly determines the marketing effect. This important aspect is often ignored by many SMEs. The quality of online customer service personnel is not high, the problems asked by users can not be solved in a timely and effective manner, and the attitude of communication is not good, absent-minded, which is easy to make my customers lose. The salesperson in charge of telephone communication is also a very key good telemarketer, who can clearly introduce our products and services, arouse customers' desire to buy, and grasp the opportunity to facilitate transactions. These aspects are difficult to achieve by the network alone, so if we want to achieve good results in our competitive ranking, High quality online customer service personnel and telephone sales personnel are essential
2） B2B e-commerce platform marketing
In order to expand distribution channels, it is necessary for radical SMEs. The most effective way to open the market is to find dealers and agents, so as to spread the sales outlets nationwide. The B2B e-commerce platform has built a bridge for the vast number of small and medium-sized enterprises and local agents and dealers to communicate with each other. Through this platform, SMEs can easily find partners in demand, so as to expand sales channels and increase product sales.
A platform for the exchange of products, services and information between enterprises through the Internet. The most famous B2B e-commerce platforms in China mainly include Alibaba, Huicong, Chinese suppliers, Yida and Made in China. When these B2B e-commerce platforms conduct marketing promotion, B2B platform is a mode of e-commerce. To achieve good results, we should start from the following aspects:
The company homepage of the 1B2B platform should be well made
General B2B e-commerce platforms will provide enterprises with a level 2 or level 3 domain name as the company's home page for display. The quality of this page setting has a great impact on the corporate image. Because it is a platform for enterprises to show their own brand and strength.
The following aspects need to be achieved: an excellent B2B platform company homepage.
It can attract visitors to browse more company information and product information. The user experience of page A is better.
For example, our main products and advantages compared with our competitors. B Be able to highlight the key contents.
Whether others are professional in their eyes, the C product display pictures must be exquisite. Whether the strength of an enterprise is strong. It can be greatly reflected in the product pictures.
So as to win the trust of users. D Demonstrate the strength of the company by showing various certification qualifications and honorary certificates.
The 2B2B platform should have special personnel responsible for product updates and customer consultation
How to give your enterprise more opportunities to show to target customers? How to prevent the product information of your enterprise from being submerged in the sea of information? There is no shortcut. There is a lot of information about similar products on the B2B platform. You must continue to update product information from time to time, because the latest product information will be recommended to the front of the display results. The update frequency can be determined according to the amount of similar product information on B2B websites. For websites with a large amount of information, it may take half an hour to update the product information, while for websites with a small amount of information, it can update the product information once a day, or even once a week. These simple and repeated work sometimes plays a decisive role in the promotion effect of B2B platform.
If your enterprise can solve customer problems and eliminate customer concerns at any time, it should make full use of the instant messaging software provided by the B2B website to communicate with customers. Ali Wangwang is such an instant chat tool. Customers must have all kinds of problems before trading. Can greatly improve the probability and success rate of transactions. Because there are many competitors of similar products, if you are not online, the target customers may turn to other enterprises for online consultation. Therefore, Yue Hao suggested that enterprises' instant messaging tools should be online within 8 hours of work, so as to answer user inquiries in a timely manner.
3 Promote the popularity of enterprises in the industry circle through B2B platform blogs and forums.
There is such a phenomenon. Once you become famous, whether for enterprises or individuals. There will be many partners actively looking for you for business cooperation. Therefore, for small and medium-sized enterprises, it is very important to improve their reputation in the industry circle
You can write some opinion and comment articles and experience sharing articles in the industry. Blogs and forums on the B2B platform are good platforms to enhance the popularity of enterprises. Through the official blog of the enterprise. So as to enhance their own popularity. In relevant forums, we can have in-depth exchanges and discussions with business friends, so as to broaden our contacts. Actively assisting other business friends in solving problems in the forum can also establish the authority and popularity of our enterprise.
3） Q&A platform marketing
Because the questioners are accurate target customers. Through good answers, question and answer platform marketing is a very effective precision marketing method. An answer from a question and answer platform that can guide consumers is often seen by many target customers, thus becoming the basis for them to choose a brand or purchase. Therefore, the marketing effect of the question and answer platform is a long-term and continuous effect.
However, the word-of-mouth effect produced is that a consumer can send his comments on a brand to relatives, friends, classmates, colleagues and netizens. This kind of transmission effect is very huge. These transmitted people may also carry out secondary transmission to other people. Haier Group's service has been praised by many users. The main audience of the Q&A platform is a single consumer. Although the purchase volume of a single consumer is small. To a large extent, it benefits from the good word-of-mouth communication of consumers.
This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
