Enterprise website optimization: SEO diagnosis+SEO fine-tuning

Code tuning: The code needs to be slimmed down. There are too many places in the code that need to be modified. For example, whether there are incomplete html tags in the code. Try to eliminate redundant code. When enterprises are making, most of the codes do not take optimization into account. Often a lot SEO After receiving such an optimization list, personnel can only do two things. The first is to update the website content, and the second is to build an external chain. SEO is not just about updating the content and sending the external chain. You need to do a lot of details well. Details determine success or failure.

We have done a good job in both the external chain and the content. The external chain has grown steadily, and the content is basically original. But ranking just can't break through. As a SEO friend, I believe this will happen: optimize a website. Always fluctuate within a range, that is, the bottleneck period in the optimization process. How to break through this bottleneck period? This problem must be seriously considered, because such a situation is very rare. It seems that I can't break through this bottleneck period by mechanically doing the external chain and updating articles, so I need SEO fine-tuning. What is SEO fine-tuning?

SEO fine-tuning is to make minor adjustments to some optimization details during the optimization process, as the name implies. For example, for the adjustment of website source code and content update frequency, the range of SEO fine-tuning needs to be controlled. Take corporate website optimization for example. What should I do before SEO fine-tuning? You have to analyze the enterprise first Website production The basic situation of, that is, SEO diagnosis. About SEO diagnosis, we are familiar with the enterprise website's SEO diagnosis, which is not complicated in fact. The main considerations are as follows

First: website content

The content of enterprise websites is really a headache and a platitude. For many industries, there are very few corporate news and few products. Then the website has no content updated. From the perspective of Baidu 628 Massacre. The website content should pay more attention to the quality rather than the quantity. It is obviously not worth the effort to add a lot of low quality content in order to collect a little bit. Personally, the enterprise website should have more articles such as product usage methods. Whether it is for user experience or website collection, it is much better than enterprise news

Second: Website design

Due to the great difference in the level of website makers, corporate website design is the second biggest headache. Corporate websites are designed very quickly, and even many people who do websites only need to know how to modify templates. The author has also done corporate websites before, so he knows this very well. This has led to the non-standard code of many enterprise stations, such as non-standard URLs, extensive use of forms, and so on. For an ordinary SEO staff, the code is a big problem. Therefore, SEO personnel doing enterprise website optimization had better modify HTML+CSS and pay attention to the use of bread crumbs and h1 tags.

Third: external chain construction

It is mainly considered from the number, quality, type and growth frequency of the outer chain. They all understand the relevance and universality of the pursuit of the external chain, and want to comprehensively analyze the external chain of a website. The second is the life cycle of the outer chain. The type of the external chain also determines the quality of the external chain. For example, the life cycle of the soft link is relatively long, but the soft link requires original soft links. In short, each type of external chain has its own advantages and disadvantages. How can you balance the directions of enterprise station SEO diagnosis discussed above, and how can I conduct SEO fine-tuning when I encounter a bottleneck in optimization? Take the enterprise website as an example, and fine tune the content and code.

Fourth: Content fine-tuning

However, as Baidu becomes more and more intelligent, most of the content on corporate websites is fake original articles. Pseudo original articles are becoming more and more difficult to use and original articles will become an unchangeable trend. Of course, it is not realistic for a website to be full of original articles. It can only be said that the proportion of original articles should be about 70%. You can reprint some good product soft articles. Of course, SEO personnel also learn to write product soft articles. The content fine-tuning is mainly to replace keywords, modify anchor text, and check typos. Some pages that are not included need to modify the article. If the article is not included, it indicates that the quality of the article is wrong. If it is an original article, pay attention to meet the SEO specifications.

This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/