Taobaoke's profit model is to collect commissions from employers, of course. Just try to increase the traffic of your website and do a good job of user landing page to facilitate the conversion of users. However, this simple and direct profit platform has shrunk day by day, just like the small webmasters who relied on Taobao customers to earn thousands of dollars a month before, with the third-party shopping guide platforms such as Return and Rebate entering this field, most Taobao customers have gradually been eliminated. Now these websites are facing the obstruction of Baidu. If they still follow the previous development model, Taobao customers' industry will not survive this cold winter.
As one of the Taobao customers, he was baptized by Baidu's big update at the end of June. Fortunately, I survived the Baidu Massacre, but Website production The ranking of. Some time ago, I communicated with Taobao guest webmasters who used to wander together, and some webmasters' websites were hard to live with. Therefore, this lesson is not only good for me. I should make a correct judgment on how Taobao customers go next. Here, we collected detailed Baidu screenshots of the recent stage to share with you, hoping to discuss the way of survival with the Taobao guest webmaster of the United Front.
Through the detailed analysis of the keyword "Taobao", there are indeed important findings:
The previous search for "Taobao" found that the Taobao customer website, Returning, ranked so high. This is the screenshot of March 27. Even beyond the wheat bag, I think it's incredible.
At that time, it was not only Taobao ", this is the screenshot of April 24. Even the keyword "Taobao" and the Taobaoke website "Returning" have such a high ranking, which puts the wheat bag under the dead weight.
Another search of "Taobao" surprised me that the ranking of the Taobao customer website "Return" was missing, even in the top 1000, but its competitor "51 Rebate" was ranked as the original return website on July 8. I can't help thinking: is this malicious complaint and competition between competitors? Or the result of Baidu's internal manual intervention?
When I searched Taobao again, it was far from so simple. July 10. It also shocked the home page of the search results. Except for the wheat bag, all other Taobaoke websites have disappeared, whether it is Return, Rebate or 51.com.
There is such a big change that the ranking changes day after day. The analysis has the following reasons:
1. Baidu resists low-quality sites
Baidu's official explanation is that there is no original or pseudo original content. To sum up these websites as just to get traffic from Baidu search, Baidu webmaster forum has made a statement on the major updates on June 22 and June 26: the measures for low-quality sites have taken effect ", which details the basis of Baidu's action. For low-quality sites. It is not beneficial to the user experience.
2. Baidu's role in identifying Taobao customers
And there is obvious reuse. I know that the API of most Taobao customers is very simple. Sometimes frameworks with the same api can be reused and modified hundreds of times. There is no difference in consistent content, which is also a common fault of Taobao customers. Take the word "Taobao" for example, the general Taobao guest website only has the addition of logo. Because Taobao customers have no things of their own, and the purpose is to recommend users to Taobao stores. Such a website makes Baidu think it is a low-quality website.
3. Baidu blocked Taobao customers
According to Baidu statement, due to the characteristics of Taobao customers. It is not difficult to judge that Baidu has issued a passenger order to Taobao customers.
It is not difficult to judge that the ranking will come back after losing, based on previous experience. However, the development mode of Taobao customers will not be changed. In the future, similar rankings will go crazy, and the resulting loss of traffic will also occur. This lesson brought me more than a lucky smile from the surviving webmasters. How to make Baidu unable to catch the braids? Durable and stable ranking is needed. Therefore, we summarize the following views and discuss with all Taobao guest webmasters:
1. Taobaoke website content becomes the key
Only relying on the content data of Taobao online stores, Taobao customer websites do not have their own content. You can see that the update speed of the website snapshot is slow. Even spiders are unwilling to crawl. How can we expect Baidu to have a stable ranking. The web page needs to be updated every day, using original boutique articles that are conducive to users' selection of goods. This is not only a good part of the site, but also a good reference for the construction of the external chain.
2. SEO is more than keyword ranking
It's like putting all my eggs in one basket. If I put all my Taobao guest seo work into the ranking results. The risk is high. Yes, relying on such big words as "Taobao" can get rich traffic, but Baidu will not let this situation continue for too long.
3. The promotion form of the website needs to be diversified
It's easy to lead yourself into a dead end. Yes, if you only buy links to get high-quality friendship links. Buying links can make your website get good one-way links, so that keywords can quickly improve the ranking. As spiders become more and more intelligent, changes in ranking algorithms or massive measures to block them make this behavior more difficult. It needs to involve more sn blog marketing, microblog marketing and other means to expand the traffic of the website. Although it is much harder to get traffic from websites through website promotion than through search ranking alone, it is a durable measure after all.
This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
