Keyword layout: It is also an important factor of keywords on the appraisal page, and the location of keyword layout. Keyword distribution refers to the position where keywords appear on the page. The presence of keywords in different positions on the page will have a certain impact on the relevance of the page. The search engine calculates the keyword distribution value of the page by recording the position of the keyword in the page, so as to get the relationship between the keyword distribution and the page relevance. If the keyword "core keyword" is displayed at the top of the page, its keyword distribution value is 40, while the keyword distribution value is 20 at the bottom, then when the keyword "core keyword" is displayed at both the top and bottom of the page, the keyword distribution value of the page is 60. Generally, the keyword should be displayed in the first paragraph of the article, and the tag should also be in the front.
It is often said that you must select the right key words. After the website selects the core keywords, it is natural that Website Design Today, let's talk about how search engines determine the core keywords in a web page. The keyword layout of a website plays a decisive role in the ranking of core keywords. So at this time, I need to understand how search engines determine the core keywords in the web pages. This is also positive for me to do long tail keyword ranking. Do you know what keywords the URL represents are included in the search engine? The search engine is just a program, and the order to judge a webpage keyword is certainly not as familiar as people. Sometimes even miscalculation may occur. So from what aspects will search engines judge the keywords of a web page? Now the author will publish the results of his own research on this issue.
First, the title tag of the page
This will let the reader know what the article is about at the first time. The search engine also judges that the core keywords of the page are generally placed in the title of the website, and the core keywords of the page are generally placed in the title. This is one of the important criteria for search engines to judge page keywords. It is very important to mention that many people are unaware of this. Today I would like to introduce it to you. I don't know if you have found it. Maybe you know that the search engine will automatically grab a paragraph of content as a description if it doesn't extract it according to my description. In fact, sometimes search engines do not use my title as the title, but extract my web page content as the title. Please take a look at the case. This is the result of Baidu's search for the word "which brand of soybean isoflavones is better",
That's because from the perspective of the article, the original title is which brand of soy isoflavones is better? The soybean isoflavones ranking list tells you that someone might tell me the same. If you stand in the perspective of the website, it is different. First, the search results directly tell you which brand of soy isoflavones is good. There is no question number, but the title of the article appears in the description. From the perspective of the web page, the title in the search results is extracted from the web page by the search engine, and then the most relevant keywords are captured as the description, that is, the complete title appears in the description. What kind of guiding significance does it have for everyone? In fact, the search engine will also match the phrase in your page when judging the core keywords of the page. If the maximum match is found, it may call the phrase searched by the user in your page as the title. So when I layout the content of my web page, I must pay attention to these things. The best thing is to incorporate some long tail phrases that are searched by some people. In this way, I can increase the long tail traffic and highlight keywords more.
Second, keyword tag and description tag
In general, the keyword tag description tag is the core keyword of this page. Maybe everyone will say that now search engines do not count these two tags in the rankings. In fact, I believe that these two tags have certain reference significance for search engines to judge the core keywords of websites. When it comes to the description tag, I still want to say one more word. This suggestion still needs to be written, which may not have a direct impact on the ranking. But if you write it attractively and click a lot of people, then you will naturally make the ranking higher.
Third, in station and out station anchor text link
Although links are very important, the importance of links in keyword ranking goes without saying. The search engine will judge according to the anchor text exported from the website to other websites and the anchor text link imported from the website to your website. However, it is not allowed to make irrelevant intra site links. The URL keyword is judged according to the anchor text of the relevant web page. So when I exchange friendship links and do anchor text, I should try to use the keywords that link to the page to do anchor text text.
Fourth, implicit semantic analysis of keywords
If I blindly increase the density of keywords, you know that an important factor affecting search engine ranking is relevance. Then it may be identified by search engines as over optimization. At this time, I can use the semantic analysis of search engines not only to solve the problem of relevance, but also to make search engines more efficient in judging the keywords of the page. For example, just like computers, I can appropriately display various computer related words such as computers, keyboards, mice, mainframes, etc. in my web pages.
Fifth, the number of keyword occurrences keyword density
The more keywords are presented, the original search engine algorithm believes. That is, the higher the word frequency, the more relevant the page is to this keyword, which is the initial cheating means keyword accumulation. But now the search engine algorithm has improved a lot, and webmasters often think that improving the density of keywords is helpful for keyword ranking. Here, the author would like to emphasize that we should not deliberately increase the density of keywords. Excessive accumulation of target keywords will make search engines think it is cheating, which will not pay off. The emergence of keywords should be natural. One thing is that since I have made optimization, keywords that will definitely make some changes to the page will be presented at the time of appearance and in important positions.
This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
