The number of impressions of all CPM users, and the cost of thousands of impressions of the targeted users of CPTMCostperTargetThousandImpression (such as positioning according to demographic information). CPTM differs from CPM in that. CPTM is just the number of impressions of users who have been located.
Personal websites are no exception. The initial motivation of personal websites may be out of interest or a hobby. Now all websites are considering how to make money. But over time, these interests or preferences have accumulated many resources for themselves, such as a considerable number of visits. When these resources have accumulated to a certain level, the webmasters of personal websites with more sensitive business awareness will start to seek to carry out e-commerce and operate their own resources commercially, so that personal websites can start to make money. Of course, the current popular way of making money for personal websites may rely more on advertising, but from the perspective of the current advertising revenue of personal websites, it has fallen into a low ebb. Therefore, if the personal website wants to get considerable development, or hopes that their website can make money, then they must take the initiative to fight back! It depends on people. As a personal website, you can own your own product, sell it, and make money on your own!
I Website construction Feasibility of independent operation
The average income of netizens has increased, which means that the consumption level of netizens has also increased. Why do personal websites rely on advertising to make money? Can't we change our thinking? For example, Internet users are growing rapidly from time to time. Another survey shows that. There are about 1000 daily visits to Qitong Internet (that is, about 1000 people enter your store every day to advertise is equivalent to acting as an agent for other people's products, and even if you sell them, you can only return part of the profits. But if your store "sells its own products, then most of the profits will be in your own hands. Making money from advertising is just a by-product of the website. "The real product is your own website. Remember: the website is a gold mine, and you may only have mined "this layer of minerals, and you may not have developed deeper minerals! You can sell the products of your own website, such as printing the high-quality content of your website into a book, and then selling your own book online. There are more business methods, the key is to continue to explore! Now I will tell you how to operate your own products based on my observation of the Internet and my practical experience. For online business, you must be calm at first! After all, there are not many netizens in China. Don't expect that doing business online will bring you great benefits. We should take online business as a kind of exercise. To be realistic, we should make a small fortune now and make a big fortune later. This is a strategic view of "temporary warfare" for online business.
2、 Examples of making money through personal website construction
The two websites have operated from different perspectives. Here are two examples
1. Online bookstore
Buying self-taught textbooks is a troublesome thing. So this teacher Zhuang in Shaxian County, Fujian Province set up this self-taught bookstore, which is an online self-taught bookstore. All the students participating in the self-taught examination know that. After the approval and issuance of documents by the provincial self-study examination office, it is approved to carry out online book selling pilot. This website adopts asp network programming technology. Online visitors can order books online and have virtual shopping carts to facilitate their purchase of more books. After placing an order, visitors can pay for goods through post office remittance, CCB Express and other channels. After receiving the payment for goods, the bookstore will send the book and announce the situation of sending the book on the message board of the website (this is also a kind of notice to let visitors know that many people have bought books). At the same time, the website also knows the tricks of doing business. After customers buy a book, they will give them an examination paper of the course (Beijing website construction to attract repeat customers) about the profit of selling books, The author once went to a bookstore to buy books, and the boss gave a 20% discount when he saw my regular customers (Note! The boss will never do a loss making business, so it can be imagined that the purchase price of books in the bookstore must be below 20%). Then the author made a statistics according to the tips on the website bulletin board, and 33 visitors ordered books in 10 days (business is still relatively good). Because online business uses the delivery method, The interest of mailing books is paid by visitors, and its profit is relatively high. The author observes this website. The summary is to use convenient and fast e-commerce order, a variety of payment means, and thoughtful and enthusiastic service.
2. Self produced and self sold CD website construction
And the article is well written. More worthy of mentioning is the strong sense of doing business! Xiao Hui is a good sequencer who has recorded articles on his website for more than three years on CD. It's not just good order. Then sell it through its own website, with some source packages attached. Xiaohui's website has a large number of loyal users and daily visits, which have laid a good marketing foundation for CD sales. Let's roughly calculate the cost: according to the information on Xiaohui's website, the price of a CD is 68 yuan, and the cost of mail+CD+recorder wear is about 12 yuan, of which the profit is very considerable! Its diversified payment methods are worth learning from many websites, including post office remittance, China Merchants Bank transfer and wire transfer.
Beijing website production 3. Personal website construction scheme
1. Business strategy
The website is an enterprise that relies on free to exchange views. The general strategy of website construction is to attract eyeballs by relying on content, that is to say. Personal websites are personal enterprises, and enterprises must make profits if they want to survive. Therefore, free lunch on the Internet is gradually decreasing, and websites are beginning to develop towards charging. Personally, I think that if a website wants to operate successfully on the Internet, it must adopt the strategy of free and charging. I may think that this strategy is contradictory. In my opinion, we rely on free to attract visitors and provide paid services to visitors who are willing to enjoy more professional and considerate services. For example, there are many dating websites on the Internet at present. In order to attract members, they are willing to advertise on their personal websites (pull a member to give a dollar to their personal website) and provide some free services to members. But the free service is always free, just like the free mailbox, it will always make you unhappy. The dating website just provides professional and considerate services for its members. Therefore, some personal websites only provide free services, and no in-depth consideration has been given to charging services.
2. Website production and marketing means
There are group e-mail website design, forum message, search engine registration, QQ or ICQ information group. E-mail group sending is a popular way at present. There are many marketing methods on the Internet for web page design. It is very efficient to send business information to customers or business partners in a very short time by using the mass mailing function. The AdvancEmailExtractor software can be used to search and create mailing lists, and MailLIST can also be used to organize mailing lists.
Suggestion: Use the Fast Mail Group Sender 3.0 to send commercial mails
3. Analysis and comparison of various payment means
But after a long time, I got bored because I always had to run to the post office. The most unforgettable thing might be the excitement when I received the first money order. It's a waste of time to wait in line to receive the remittance, and the speed of the post office remittance is too slow. At the same time, for those customers who are waiting to receive goods, if the long process of mailing money orders is added, it will affect their mood and may reduce their interest in e-commerce consumption. However, from another point of view, most people are still willing to remit money from the post office, because they are not familiar with the express remittance business of China Construction Bank or other banks, and still like this less efficient payment method. So you must leave your correspondence address to facilitate your customers' payment. Online payment is an advanced and fast means of payment. For Internet worms, the preferred bank is China Merchants Bank, whose "all-in-one card" can directly support online transactions. However, at present, China Merchants Bank has only opened branches in provincial capitals and local economically developed prefecture level cities, which may be inconvenient for customers to pay for goods! At this time, you can choose China Construction Bank, whose outlets are popular all over the country, and its latest "Express Connect" business only takes 24 hours to remit the payment from other places to your account. At the same time, CCB also has online banking and telephone banking, which can check whether the payment for goods has arrived at the account through telephone or Internet without leaving the home! Personally, this is a better electronic payment scheme. At present, China's e-commerce is not mature enough, and customers have to go to the bank to carry out the "express remittance" business. After the popularity of online banking, online electronic transfer will further facilitate customer payment.
4. Logistics solutions
Generally, they are delivered by parcel or express mail. It mainly depends on whether the customer needs the product urgently. You can specify on the product introduction page that the customer can choose the delivery method to send the product to your customer. The general package fee is 5 yuan, and the express delivery fee is 20 yuan (the specific fee depends on the weight of your goods). If you feel that it is too time consuming to run to the post office all the time, you can contact the marketing department of the post office to act as an agent for mailing.
5. Tips for promoting products
Fill in the company information truthfully, and conduct online marketing with a sincere attitude. False or irresponsible information will seriously damage the company's reputation; When using mass distribution tools, you must carefully select customer groups to prevent spam. From practical experience, mass mailing is a better marketing method, much better than Banner promotion at the top of the website. The author can receive several orders every time he sends an email in a group, so personal websites must pay attention to letting website visitors subscribe to your mailing list (you can apply to Guangbo and HiChina. The specific method here will not tell you how to skillfully conceive the propaganda language at the same time, but wrap up the product image! A single advertising form may easily make customers feel bored, so you can use Javascript to implement Banner rotation (rotation) or advertisement text rotation. In addition, advertising banners must be beautifully made and have many styles, so that visitors are interested in clicking to purchase. It is better to put a counter on the advertising page of the product, so as to count the relationship between views and purchases.
4、 Precautions for personal website construction
There is a "Internet Information Service Record No.: Min ICP Bei No. 010002" personal website on the webpage. If you want to make it bigger, careful readers will surely find the self exam OK website mentioned above. We must abide by the relevant national laws. You can consult the local communication authority about the specific conditions of Internet business certification.
Website Design Experience of Beijing Web Design Website Production Industry
1、 Website style/creativity
Color, style (style generally refers to the comprehensive feelings of the overall image of the site to the visitors. The overall image includes the layout of the site, fonts, browsing methods, etc. For example, every website that thinks Disney is lively and IBM is professional and serious will leave different feelings to people. Here I need to make the unique style of the site according to the site's positioning. In addition, I also need to master the same style. In fact, the unity of this style is no different from traditional print publications. All images and words on the web page, including background colors, distinguishing lines, fonts, titles, and footnotes, should have a unified style throughout the site. In this way, the sub users will look comfortable and smooth, and will leave a "professional" impression on your website. However, enterprise website designers often lack this and have no overall meaning. Website production
Beijing website construction
The so-called creativity is not stick to one pattern? Some designers spend a lot of time on creativity. It is undeniably creative and unique, but why can't customers of industry websites accept it? At this time, don't blame the customer for being illiterate. You should reflect and grasp the customer's needs. In fact, it doesn't need a lot of big websites and don't waste too much time to pursue how to be personalized and good-looking. It only needs a little creativity to run through the whole website, which may make the website more vivid, attractive and thoughtful, such as China Car Exchange（ //www.chinaxcjy.com/ It is a good case that the appearance of the car is integrated into the website to make it stand out. Beijing website construction
Beijing website construction
2、 Website LOGO Website construction Beijing website construction
The most important thing of logo is to convey the positioning and business philosophy of the website in a graphical way, while facilitating people's identification. In the process of website logo design, there are generally three ideas as follows: 1. The website address is directly used as the logo. The logo design is carried out according to the characteristics of the products/services provided by the website. 3. Featuring the business philosophy of the transmission website operator. Logo Beijing website construction, as its name implies, is the logo of the site.
3、 Visual process
Vision always has a natural flow habit. When people read certain information, web designers. What to see first, what to see later, and what to see again. Psychological research shows that the general browsing habit is from top to bottom, from left to right, on a flat surface, stable and depressing. Similarly, the plane is left loose and right stable. Therefore, the visual influence of the plane is stronger above than below, and the left side is stronger than the right side. In this way, the upper and middle upper parts of the plane are called the "best view", which is the most preferred place. Some prominent or recommended information in web design is usually placed in this position. Of course, this visual process is just a feeling, not a fixed formula. As long as it conforms to people's psychological and logical order, it can be used more flexibly. In web design, flexible and reasonable use directly affects the accuracy and effectiveness of information transmission. Enterprise Internet
Beijing website production
4、 Web page framework and layout Beijing website design
Here we will not discuss one by one what form is not considered too much when designing. The layout of web pages can be roughly divided into "national" type, corner type, T type, L type, comprehensive framework type, Flash type, and change type. For example, when I see a circular object on a piece of paper, it is easy to associate it with the sun, while some people associate it with the moon, etc. This is a formal metaphor. The most important thing is to grasp the needs of customers, master the positioning of the website and make a reasonable framework layout. Website production
Web Design
1. Resolution Beijing web page design
Industry websites are also included. The resolution must be taken into consideration when designing a web page. The overall width of a web page can be set in three forms: percentage, pixel, and pixel+percentage. Usually, pixel is the most commonly used form in website construction. With the development of science and technology, the resolution of 1024 * 768 and 800 * 600 are commonly used. Now, most of the networks use a width of 778 pixels. The 800 resolution of Beijing website design often makes the whole page very depressed, with a feeling of air tightness. In fact, this width refers to the widest width of the page at 800 * 600 resolution, which does not represent the best vision. It's OK to try 760~770 pixels, No matter in 1024 or 800 resolution, it can achieve better visual effect. Beijing website construction website design
Beijing website production
2. Reasonable advertising website design
I don't want to see it at all. At present, the advertisements on some websites (pop-up ads, floating ads, big ads, banner ads, banner ads, etc.) are very cumbersome. Sometimes even your website is not on, so that the website is seriously affected and the advertisements fail to achieve the purpose of advertising. These problems are one of the contents that need to be considered and planned before designing the website. Website construction
Beijing website construction
The first is the advertisement that can float up and down in the spare space on both sides of the page, and the second is the advertisement that moves randomly around the full screen. It is recommended to use the first type as far as possible when the first type can be used, and try to control at most one in quantity when the second type cannot be prevented. If the number is too large, it will directly affect users' psychology and prevent users from browsing information. There are two kinds of floating advertisements. run counter to one's desire. Home page advertising should not be too much moderate. For example, on the page of registration or a purchase method, it is better not to appear too many other irrelevant content to distract users and prevent customer loss
Beijing Web Design
3. Reasonable use of space Website design
In a word, many web pages have one characteristic. That is to say, "plug" all kinds of information, such as text, pictures, animations, into the page without consideration. How many are crowded, and how many are not standardized, resulting in a lot of inconvenience when browsing. The main reason is that the page does not distinguish between the primary and secondary, dominating, or there is no emphasis, no good classification, and the whole is like a hodgepodge. It is difficult for people to find what they need. Some are out of balance in a blank space, which can also be described as "scattered". Beijing Website Design
It is not to make the whole page empty to not feel full, nor to fill the whole page to not feel empty. As long as the layout is reasonable and the combination is organic, the page can reach a balance. Even if a large area of space is left on one side, it will not make people feel empty. On the contrary, it will leave a broad space for people to think, give people aftertaste and achieve visual effects. Website construction
Website construction
4. Text arrangement
The disposal of fonts is as critical as the disposal of other design elements such as color, layout, and graphics. Beijing website production web design.
Website construction
4.1 Graphic web page design
This form is most commonly used in the sub columns of the page, and the text visualization is to show the text in the form of pictures. Because it is prominent and beautifies the page, making the page more humanized and enhancing the visual effect. Text can not reach the disadvantage of universal website is not strong scalability.
Web Design
4.2 Web page design with emphasis on words
You can consciously strengthen the visual effect of the text by means of bold, underlined, enlarged font, indicative symbols, slanted font, changing font color, etc. If you take individual text as the focus of the page's appeal. Make it outstanding and eye-catching in the whole page. These methods actually use the law of contrast. If the update frequency is low, you can also use text visualization. Web design website production
Enterprise Internet
5、 Website color matching
Then adjust the transparency or saturation, 1. Use a color. Here it means to select a color first. To put it more popularly, it is to lighten or deepen the color) to generate new colors for web pages. Such pages look uniform in color and layered. Enterprise Internet
Website Design
Then select its contrast color (press ctrl+shift+I in Photoshop and make minor adjustments. The whole page is rich in color but does not spend a bit. Website construction 2. Use two colors. Select one color first.
For example, light blue, 3. Use a color system. Simply put, it is to use a sense of color. Light yellow, light green; Or soil yellow, soil gray, soil blue. That is to say, different colors are used in the same color system to increase the color of the web page, but not to spend, and the color is uniform. This color matching method is most commonly used in website design. Beijing Website Design
Grasping the amount when using to prevent the webpage from graying out.
Beijing Web Design
Try to control within three colors. In order to prevent the web page flower, chaos, no main color appears. The contrast between the background and the previous text should be as large as possible. Never use complicated patterns as the background.) In order to highlight the main text content and make users feel less tired when browsing information. Website production
Beijing Web Design
6、 Beijing website production of rare problems
Beijing website construction
6.1 Decompose large form web page design
Try to avoid using large tables to speed up the browsing speed of the web page. Because the browser must wait for the contents of the entire table to reach the client before displaying the contents of the table, while the text or image is displayed while downloading. At the same time, I should try to reduce the depth and complexity of the table when I create a web page. This is particularly important, which can directly affect the speed of browsing the web page and bring unnecessary trouble to the subsequent order addition. Beijing website production
Website construction
6.2 Website navigation should be clear and enterprise connected
Its role is to indicate where you are and where you are. "It is an indispensable part of the large website. Users will not be lost in the website. Secondly, there are the number of times that readers click to enter the target page, which cannot exceed three times. If you can't find the information you want for more than three times, people won't have the patience to play Beijing website design with you
Website production
6.3 Picture annotation
When the network speed is slow, many pictures cannot be displayed. I can find a common disadvantage on many websites. There is no annotation, which makes users dislike it. For example, when registering, the button is made of an image and no annotation is added, which makes it impossible to find even the registration. If annotation is added, these problems will not be a problem
Beijing Web Design
6.4 System button Beijing website production
It should be in the form of "button" (type="button") instead of "submit form" (type="submit") for the convenience of subsequent sequential design.
Enterprise Internet
6.5 Empty link, dead link Beijing web page design
If this happens, it will affect the users' evaluation of your website. An excellent and professional website cannot find any empty link or dead link. So I try my best to prevent it when I make it. The way to prevent it is to make links in advance. If the page has not been completed, I will chain the "under construction... page, and explain it. Beijing website construction
Website Design
6.6 Navigation Bar Enterprise Interconnection
Avoid using pictures or Flash as navigation bars and reducing website scalability. It is better to use text for the dominant navigation rules in large industry websites.
Beijing Web Design
6.7 Expandability of website Beijing website design
It is very important to consider the change of website demand at any time for website scalability! Web design for an industry website.
Website construction What kind of website does Beijing website make money
Easy to manage, 1 local professional service site: rich information. Easy to win (easy to be acquired by large sites, which is a problem to be considered) website construction
The product needs to go to the street to find a reason to cooperate with your boutique, give the price, and then it can operate, waiting for profit. Of course, I am willing to be a site to introduce your tea, and I will not oppose it Haha, Beijing website production, 2 web-based applications: If you are very familiar with the Internet (nonsense) and love clothing (hypothesis), you can build an online clothing store. I know a young man who is only about 22 years old. Two years ago, I bought a space of 350 yuan, found a free shop order, built a data line station, purchased goods, stationmaster, and delivered goods by myself. Now, I have made a net profit of more than 10000 yuan per month. Website production
Beijing Website Design
Provide proxy services such as spatial domain names, and 3. Web based services: just like me. A friend I know and a college student started from a single space when they were immersed in chat, forum and personal homepage. Now they can earn about 20000 yuan every month, and it is getting better and better. Enterprise Internet
Beijing Website Design Website Design
Feel even if you do not do well. As long as you stick to your website for a long time, do it. For example, for a year or two, we have kept updating the Beijing web design Enterprise Internet
Website production
You can't do anything with two minds! In addition to the website which is supported by a large number of advertisements, it is abandoned halfway. Which website has a high number of visitors? No website has been produced for more than 1-2 years
Website production
Make a relatively complete system if there is no relative information port or large site in the place. This is very good. You don't need to waste a lot of time in online publicity. Have a certain technical foundation. With your excellent eloquence, you persuade some local enterprises to join in, and think that this is the easiest way to make a profit. Of course, regardless of how much profit (personal) website production
Beijing website construction
Perseverance, if you have confidence. It's good and promising to build a portal website, but it must be built on the premise of being willing to insist. The update and operation of the website are extremely tiring. If you don't plan to spend a year and a half to lay the foundation, hehe, I advise you not to do Beijing website production
Website Design
Beijing website construction
Personal websites that can make money are divided into the following categories: Beijing website production
Enterprise Internet Website Construction
These are entertainment sites for young students and young people. Including music audition, FLA SH appreciation, etc. It is appropriate for a sample site to apply for SMS alliance. Depending on the number of visitors, there can be hundreds of websites each month -- 10000 websites.
Beijing Web Design
It is recommended that you go to the merchant to directly receive the advertisement list, 2 download sites. This kind of site should apply for SMS alliance and make very little money! Because this kind of website is targeted to a very clear group. A month also has a lot of income! There are many ways to receive orders. You can also go directly to the online advertising trading platform to find renters and publish advertising rental information by yourself. Website Design Website Construction
Qitong Internet Beijing Website Design
The target group is relatively miscellaneous, and there are 3 websites. Such sites often have good traffic. However, most of them are Internet cafes or young people. These people are easy to listen to you, so you can greatly recommend profitable alliances on the website, whether it's text messages or making friends! Website Design
Website Design
Have the vision of comparing taxes and profits! If you want to make money by him! To turn around, 4 forum sites. Such sites are miscellaneous old netizens and divers. Think more about ways to join the alliance, find common ground, form characteristic users, and go to the trading platform to receive the advertising list!
Enterprise Internet
It is recommended that you do not advertise. Making money is based on the large traffic of the website if the traffic is not large. Don't flatter yourself if you lose,
Beijing website production website construction What is CPA CPCCPMCPOPPCPPLCPTM
We often encounter such abbreviations as CPA CPC Beijing web design, website design CPMCPPPCPPLCPTM, etc. in terms of online advertising. These are abbreviated phrases about the pricing model of online advertising. The following is the explanation of these concepts in Chapter 6 "Online Advertising Fundamentals" of the Second Edition of Online Marketing Fundamentals and Practice.
A group of common terms about online advertising pricing model:
That is, the pricing model based on the actions taken by each visitor for online advertising. There is a special definition for user actions. CPA Cost-per-A ct is the cost of each action. It includes forming a transaction, obtaining a registered user, or clicking online advertising once.
CPC Cost per click. Charge according to the number of clicks on the advertisement. For example, keyword advertising generally adopts this pricing model.
CPMPostper Thousand Impression. Expense for every 1000 times (impressions) displayed on the banner. CPM is one of the most commonly used online advertising pricing models.
It refers to the method of charging according to each order/transaction. Beijing website design CPOCost per Ord is also called Cost per Transact Beijing website production.
PPCPay per Click is an online advertising pricing model that pays according to the number of users who click advertisements or email messages.
Advertisers pay advertising service providers for the completion of online forms for visitors to click on advertisements. This mode is often used in the commission mode formulated for the alliance website in the network membership marketing mode. PPLPay per Lead is a pricing model based on the guided payment of each online advertisement. For example.
PPSPay per Sal web design is a pricing model that pays according to the direct sales volume generated by online advertising.
This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
