Marketing website construction, user experience is the core of SEO
Source: Shangpin China |
Type: website encyclopedia |
Time: July 17, 2012
If a website lacks marketing function, at least its value will not be maximized. Many people think that the performance of marketing websites is to sell products or services, but this view is narrow. In essence, a website can leave a deep impression on users, and it is very successful for users to think of this website at the first time when they need similar information. If we return to the essence, marketing websites certainly have the task of packaging, improving corporate image and even promoting products. With the gradual deepening of the basic application of the Internet, website construction, especially enterprise website construction, must pay more and more attention to marketing functions. How to build a marketing website is a problem worthy of in-depth exploration. Marketing Website construction There are considerable requirements and many performances, but Pilotage Technology, a professional website construction company, believes that websites that meet the three word standards of "trust", "security" and "ease" are really marketing websites.
Trust: the website content is authentic
The narrow sense of authenticity and credibility is also indispensable. When building website content, you can appropriately package and publicize, but you must not make up information. For example, when writing a website profile, when listing some qualifications and honors (in the process of implementing the construction of small and medium-sized enterprise websites, many people asked PS to make up factories, qualifications, etc.), it is not surprising that a slight negligence and falsehood may lead to the abandonment of users, and if it causes infringement, it will be even more rewarding. The website content should not only be true, but also relevant. The website content should be as many relevant industries, enterprises, products and services as possible. Only in this way can users leave a very professional impression.
The content of this website refers generally, including not only the content of the page body, but also the website domain name SEO Art design, structural layout, even filing information, etc. For a true and credible website, first of all, three things should be consistent, namely, the website domain name, website filing and website sponsor (generally referring to the owner of website copyright, or the name of the unit in contact with us). Compared with the beginning of Internet applications, there are a mixture of good and bad people, and various fake, fake and fake websites are emerging in endlessly. Thanks to the increasingly strict implementation of the Internet real name system policy, it is easy to distinguish the authenticity of websites by querying the domain name Whois and filing information, and comparing the copyright information of websites. The authenticity and consistency of domain name ownership, website ownership and filing information is the most powerful way to gain user trust.
Safety: durable, stable and safe operation
It is an extremely important reason that the website cannot be secure and stable due to the DNS factor of the host and domain name. The author has written many articles before and only mentioned it incidentally. The author emphasizes that the website procedures and usage habits lead to insecurity. Now most websites are dynamic websites based on database read-write technology, which has hidden dangers for website security. There are also some upload component program vulnerabilities, which also constitute a deadly killer of website security. Many users' usage habits, such as public network login server, lead to account and password theft, easy download and use of FTP and other data exchange tools, but ignore the hidden trojan program, etc.
For websites, whether user experience or search engine optimization, stable, safe and fast operation is always particularly important. With frequent downtime, the performance of search engines will not be ideal, let alone the user experience. Therefore, to ensure the stable, safe and fast operation of the website for a long time is one of the key tasks of the construction of the marketing website. Because the website is ultimately intended for users to see, no matter how beautiful the design or perfect the function, it can not be effectively displayed to users, and everything will end up empty. There are many factors affecting the safe and stable operation of websites, which can be roughly divided into four major aspects: program, host, domain name and usage habits. The main reason for instability of most websites is the lack of programs and servers.
Easy: constantly improve user experience
For example, website design, a crude page production and a meticulous website design, certainly give people a different feeling. A website with a good user experience should first be designed to be trustworthy, professional and detail oriented. Not only design, but also program is an important link to win trust from users. With the development of mobile Internet, mobile handheld terminals will gradually become the mainstream carrier of the future Internet. How about website compatibility? Can it be perfectly displayed on the iPad? In other words, each professional website construction company should think deeply about which browsers the website can be compatible with, and how the effect is displayed under different displays and resolutions.
Everything is floating clouds, and only users are the most important. Websites with good user experience will naturally be favored. However, the reality is that many websites, especially those of small and medium-sized enterprises, have very poor user experience. Lack of maintenance for a long time, slow loading speed, the whole website is full of black chains but no one manages and maintains it. What about user experience? A website with an unsatisfactory user experience will naturally fail to meet the standard of marketing website construction. Is it a successful marketing website if it meets the above criteria? In fact, user experience has a high standard of measurement, and speed, security, basic maintenance and update are just some of them.
Users are the root, and the construction of marketing websites should be "Xin An Yi"! Without users, the construction of marketing websites has no value, because users are carriers of value. Similarly, user experience is also the standard to judge the success or failure of website marketing website construction. Personally, user experience is a relatively comprehensive feeling, and it is precisely because of this that website construction needs to cover every aspect. Therefore, it is important for website construction, such as the purchase of host domain names, website construction and production, but more importantly, the website is the operation maintenance and data update after it is launched online. Because the user experience is not static and can not be done once and for all, but a long-term dynamic change process. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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