SEO optimization strategy for website construction
Source: Shangpin China |
Type: website encyclopedia |
Time: July 17, 2012
1、 Program selectivity:
1: For the selection of stencil, it is better to use the original version, because now search engines like the original version, of course, stencil is no exception. Try to use less pictures and be simple and generous. It is better not to use the basket
2: The program plays a vital role in the quality of a station, so do Website construction When planning, you must pay attention. Personally, you can choose ASP, HTML (ActionEase, New Cloud), PHP (Dream). Try to download it from a famous program development official. Don't just start work after leaving the source code station
2、 Positioning of the website:
1. I see that many webmasters now do many stations, making a simple analogy (one website has an IP traffic of 1000 a day, which is absolutely better than 10 websites, and each website has a traffic of 200 IP a day). If any theme is completed, it will be a portal website, such as Laoma's QQ, Xiaoding's 163, so I suggest doing the best one first
2. It is up to the viewer to decide whether a website is good or bad, because it is the most important to find what he needs in your website. So when you start to position the website, you should set a good theme for the website. Try to be meticulous and refined around the theme. Try to be meticulous and refined.
4、 Submit the website:
1. Go to each major search engine to find a simulation crawler tool to simulate crawling, see what is bad for spiders, and make corresponding adjustments to the website. When submitting your website, remember not to ignore the description of the content of this website
2. Find a search engine simulation crawling tool to simulate crawling, see what is bad for spiders, and make corresponding adjustments to the website
3、 Adding website content:
1: Many webmasters ignore this point when they go to their website for filing. I suggest that if a station does not file, it is like a person without an ID card. Imagine that if a person does not have an ID card, others will believe you. So it is also important to file a website
2: Add your own original
3: Never collect or steal. People who collect or steal will never want to be big
4: It's better to keep updating every day. We should keep updating. Many webmasters insist on updating at first, but after a period of time, there is no traffic, so they stop. It's wrong to do so. Remember the old saying that "good wine is not afraid of deep alley". As long as the content is good, we will find you
5: Every website will face a lack of content at the beginning. At this time, you can find some additions that are closely related to your content, but you must remember the source of your famous content when adding. Even if it is not your original, the viewer will still remember your site when he finds the content he needs
4、 SEO the website
SEO This aspect is very important, and many aspects are very important, and the algorithm of each search engine is different (it is recommended to read more relevant articles). For example, when making a connection, the application time of BAIDU for PR and domain name is not important, while GG is very interested in the application time of PR and domain name (after all, PR is produced by GG, to mention something else). Here are some important points.
（1） Why should internal link strategy be emphasized in internal chain construction? Because the inner chain has the following advantages:
1. Massive data of large websites makes the advantage of the inner chain far greater than that of the outer chain. The number of external links may be tens of thousands or hundreds of thousands, but large websites have millions or even billions of pages. If these massive pages are used for the construction of internal links, the advantages are obvious.
2. It is easy to export links between pages within a website.
3. Improve the crawling index efficiency of search engines on websites and enhance the collection, which is also conducive to the delivery of PR.
4. Focus on the topic, so that the keywords of the topic have a ranking advantage in search engines.
In the construction of the internal chain, the following principles should be followed:
1. Control the number of links in the article: The number of links inserted in the article can be controlled at about 3-8 according to the number of content.
2. The relevance of linked objects should be high.
3. Pay more attention to important pages: make important pages with more keyword value better ranked.
4. Use absolute path
（2） The construction of the external chain.
It has high value. You can build the outer chain by exchanging links, making link bait, and releasing soft text with links.
1. Let's see what principles should be followed when exchanging links:
a. The link text contains the keyword b, try to exchange links with sites with high relevance, channel c, the number of exported links from the other site cannot be too large, if too many, it will not be of great value d. Avoid exchanging links with sites that are not included or punished by search engines 2 Making link bait: It is a labor-saving job to make link bait, which makes the other party's website actively add links for us. There are many techniques for making link bait, but they can be summarized in two words: creativity.
3. Release of soft articles with links. Refers to the posting of linked soft articles in business promotion or for the purpose of obtaining external links.
（3） Selection of keywords.
1. Keyword is mainly selected around the content of your website. When selecting, try to close some popular keywords, because there are many people working on these popular keywords, as well as teams. SEO companies are working on them. One word ranks in the top 30 of BAIDU, and one SEO company ranks in the top 10 of BAIDU, SEO companies offer tens of thousands of dollars, so the new station suggests not to choose popular keywords
2. Novice can use BAIDU index to query the words related to your station, see how many people are receiving this word in a day, and try to find some words with high index and not popular
3. title. The title of the HTML document should be kept at 5 words, and each word should be no more than 5 words. Do not repeat it, such as XXX Xunlei Download, XXBT Download, XXX Donkey Download. This is not good. You should write XXX, Xunlei, BT, Donkey Download like this. Today's search engines are very intelligent, and don't be afraid of being unable to recognize them
4. keywords. Represent keywords, which are added appropriately according to the different websites
5. description: When translated, it means that description, description, description, category and description are not only the introduction of key words on the website, because each station is different, so everyone has a look at 6. The density of keywords is recommended to be kept at 2% to 6%, which does not mean that your content should be added without keywords. Even if it is necessary to add keywords, it should be added in appropriate places, so that people can not see that it is the result of SEO. After 5000 traffic on the website, you can correctly locate your keywords. At this time, you can make a good choice.
（4） Use of navigation
1. The website navigation should be simple, generous and practical. The navigation should focus on user experience
2. Navigation is very important, because navigation is a spider crawling the compass of your website, which is very important. When spiders crawl the website content, they basically crawl along the navigation
3. It is better to use text instead of pictures, FLASH, etc. for navigation
4. The navigation level should not be too deep, which is not conducive to inclusion and ranking. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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