Important links of SEO website construction
Source: Shangpin China |
Type: website encyclopedia |
Date: July 18th, 2012
In the era of Internet marketing, Website construction It is an indispensable compulsory course for enterprises. It is like an adult who has a foothold in society and must have a legal identity card. Every enterprise wants to have a website that rejects mediocrity, reflects the strength and advantages of the enterprise, and can continue to create brand influence and marketing force for the enterprise.
What is? SEO Website construction
SEO website construction, namely Search Engine Optimization Website Design, or SEO Website Design for short, is a new concept first proposed globally by Studio 028 in 2008. It breaks the traditional website construction mode, integrates website marketing planning, website construction, website optimization, SEO search engine optimization, website bidding ranking, website promotion, network marketing and other technologies, and creates a new era of website construction.
Advantages of SEO website construction
The enterprise website is different from the professional ICP or portal website. It is impossible and unnecessary to be large and comprehensive. Each enterprise has its own specific products/services. The content of the website should be set around the core business of the enterprise. The enterprise website should not be just a decoration. The website is the most useful marketing tool.
In this information highly developed society, enterprise website is a necessary link for every enterprise, because it is an important part of enterprise image and enterprise marketing. Enterprises without enterprise websites are easily marginalized or even eliminated in the competition. However, at present, when most enterprises establish their own websites, they only consider them from the perspective of necessities, completely ignoring the essential value of enterprise websites. After they set up their own website at a high price, they turned a blind eye to it and became a decoration on their business cards. The marketing value of the website is not reflected at all, and it costs a lot to maintain the website every year.
To realize this, we should also consider the advantages of website (network) marketing:
First of all, the network media has the characteristics of wide dissemination scope, fast speed, no time and geographical restrictions, no time and layout constraints, detailed content, multimedia transmission, vivid image, two-way communication, rapid feedback, etc., which is conducive to improving the efficiency of enterprise marketing information dissemination, enhancing the effect of enterprise marketing information dissemination, and reducing the cost of enterprise marketing information dissemination.
Secondly, online marketing has no store rent cost. It also has the function of direct selling products, which can help enterprises reduce inventory pressure and reduce operating costs. Third, the Internet covers the global market, through which enterprises can easily and quickly enter any country's market. In particular, the second WTO Ministerial Conference decided not to levy tariffs on online trade before the next Ministerial Conference. Online marketing has set up a green channel for enterprises to access the international market.
Implementation steps of SEO website construction
1、 Website function and demand analysis By analyzing the enterprise website and customer needs, determine the functional modules of the enterprise website, such as whether the enterprise product display system and product ordering system are needed, and whether a unified data sending and receiving system can be established; Whether an online customer service system is needed to enable enterprises to serve customers 24 hours a day, keep after-sales contact with customers, listen to customers' opinions, answer customers' frequently asked questions, and receive various feedback information from customers in a timely manner, so as to find and solve problems as early as possible; Whether the customer needs online message system, etc
2、 Website SEO marketing planning The planning content includes: domain name marketing planning, website marketing positioning, website content planning, such as: the company's overall introduction, such as the company's size, company structure, company products, company culture, company philosophy, business purpose, business objectives, values, long-term planning, honors the company has won, some new products the company is now studying The future development trend of the company, the distinctive features and market positioning of the company's products or services, etc. In addition, some high-quality services of the company can also be added. The company information includes not only text information, but also some picture information, such as company building pictures, company staff pictures, especially company product pictures, which makes the company more realistic and convincing to show to customers. Try to make customers understand the company more comprehensively and meticulously.
3、 Website code production Make enterprise websites with program codes that conform to international standards, so that enterprise websites can operate without obstacles worldwide.
4、 Website style design Design website pages that conform to the corporate image, match the corporate culture, and enhance the corporate image status.
5、 Carry out online marketing Through a series of means such as website optimization, SEO search engine optimization, website bidding ranking, website promotion, etc., we will maximize the exposure of enterprise websites on the Internet, show more enterprise websites and enterprise products to consumers, improve the competitiveness of products, and stimulate consumers' desire to buy. The sales performance of the enterprise has been greatly improved.
6、 Website test online After a series of strict tests, the website is assumed to be on a globally connected Internet server, so that enterprise websites can be quickly accessed through the international domain name worldwide.
7、 Maintenance and security of website The enterprise website has accumulated a large number of customer resources and network resources after running for a period of time. At this time, the security of the website becomes more important. Website security includes many contents, such as website server security, website program code security, website data security, and so on. At this time, a professional maintenance team is needed to be engaged in the maintenance and security of the website. Generally speaking, companies with many years of experience in the whole case service of website construction can better understand the needs of customers in the whole case in the process of project services. Companies with strength will take customer needs and online marketing effects as the guidance, combine customer brand positioning and industry characteristics, plan the solution of website construction in a targeted way, and provide consistent and satisfactory services. Among them, rejecting mediocre and artistic design is the most critical and meaningful website planning scheme. The quality of a website depends on whether it can be favored and trusted by the audience.
8、 Upgrade of SEO website construction A good corporate website is not only a good publicity for the image of the enterprise, but also can assist the sales of the enterprise, and even help the enterprise to realize the sales of products directly through the network. Online marketing has basically realized online information release, online ordering, online settlement, and even online distribution of online marketing activities. It directly promotes the direct meeting between enterprises and customers. Consumers can directly collect the real first-hand market information from the Internet, and can also conduct multi-party analysis on which enterprise we need. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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