The effect of website construction on enterprise seo
Source: Shangpin China |
Type: website encyclopedia |
Date: July 18th, 2012
Website construction The two most important roles for enterprises are to promote corporate image and expand business contacts:
1. Publicizing corporate image In this competitive information age, enterprises will not be eliminated by the times, and must establish independent corporate websites. Building websites is the standard for enterprises to grasp the pulse of the times and measure whether they keep up with the times. Smart operators know and are good at using the most advanced media -- the Internet to establish corporate image and promote corporate products. The establishment of websites by enterprises is an important way for enterprises to show their strength and seek development in the enterprise stage of the network era. The enterprise expresses its product information and services through simple, elegant and distinctive web pages, and receives information inquiries and feedback from users in a timely and comprehensive manner. Through the website, enterprises can introduce the background, technical difficulty and construction of services or products in detail, which is obviously more detailed and accurate than brochures. The information of the company can be updated in time through the backstage of the website, which greatly saves the printing cost.
If a large enterprise does not even have a website or does poorly, it gives customers the impression that it is an enterprise that cannot keep up with the situation and does not pay attention to the development prospect, which greatly reduces customers' trust in us. The Enterprise Assistance Network believes that the role of websites in improving the popularity and brand of enterprises is obvious to all. For example, Sohu, Sina, NetEase, etc., they are very good at using the Internet to achieve their brand of more than 100 million yuan. It is very important for buyers at home and abroad to understand the basic situation of the company by showing the background, scale and current operation of the company through the company profile, organizational structure and corporate culture.
2. The Internet is a powerful tool for expanding business contacts, which can easily send product or service information to every corner of the world. All customers around the world can learn about the enterprise through the website. The Internet has connected quite a number of netizens, enterprises, institutions and governments, and is developing towards a broader range. The Internet is developing at a geometric speed in China. Therefore, any enterprise that is separated from the Internet will be separated from the most basic resources and environment for enterprise development. The website has no time and space restrictions, and can communicate anytime and anywhere. When there is no environment to access the Internet, the website can also be downloaded to a laptop for offline demonstration, or made into a CD and sent to customers for reference. In fact, most of the popular CD business cards in the society are installed on enterprise websites, which are convenient, practical and imposing.
Enterprises can use their own or others' websites to advertise online. Some professional networks SEO The service provider (called ISP, or network service provider) sets up a large information service system (called IsP website) to collect information on the Internet and provide advertising services for enterprises. Online advertising is usually posted on the ISP's website with a striking graphic, through which more and more specific advertising information can be linked, and the amount of information can be large. The enterprise website itself is an advertisement. Some enterprises set up their own web pages on the Internet or set up their own websites to collect the enterprise information, classify it into columns, and facilitate browsing. All famous enterprises in modern society have established their own web pages or websites on the Internet. E-commerce is the major trend of the future economic development. Its goal is to realize the networking and electronization of transaction information, release supply and demand information on the website of industry associations or commercial websites, obtain relevant policy and market information, and enjoy other services.
Enterprises build websites, set up information consultation stations on the Internet, and assign special personnel to watch and provide information services. Real time, thematic or individual information exchange channels can be established with the outside. Some enterprises publish e-mail addresses on their websites so that customers can express their opinions to enterprises through e-mail. Because of the fast delivery speed of e-mail, enterprises can quickly get customer information and give a timely response. We must bring some enterprise websites to contact customers in the form of BBs or bulletin boards, so that customers can express their opinions and see other customers' information and previous information. It enables customers to have a comprehensive and objective understanding of the enterprise and its services and products. Because it is a direct dialogue, it can enhance feelings. Real two-way communication, two-way communication beyond time and space, enables customers to contact immediately after they see the enterprise website and have the intention of further negotiation, effectively retaining customers who have "purchase impulse" and increasing the probability of success. In addition, customers' opinions or suggestions on the company can also be collected through the website. Through search engines, website links and other means, websites can help enterprises find potential customers. It is inevitable for enterprises to build websites. In order not to be preempted by competitors and not lag behind the trend of the times, they should be aware of the necessity of building websites.
Source Statement: This article is original or edited by Shangpin China's editors. If it needs to be reproduced, please indicate that it is from Shangpin China. The above contents (including pictures and words) are from the Internet. If there is any infringement, please contact us in time (010-60259772).
