SEO problems often encountered in the production of novice websites
Source: Shangpin China |
Type: website encyclopedia |
Date: July 18th, 2012
With the development of the Internet, the maturity of e-commerce, and the limitation of traditional marketing methods, more and more enterprises are turning their eyes from traditional marketing to online marketing, joining the e-commerce market in succession, looking for efficient and beneficial promotion channels to explore new markets. Enterprise marketing is generally divided into traditional marketing and online marketing. Traditional marketing is promoted on the platform of TV media, paper media and outdoor media, which requires a lot of manpower and advertising funds. Internet marketing is based on the Internet as a medium, which has the advantages of wide coverage, relatively low investment cost, high efficiency, and effective monitoring of communication effects, and is favored by enterprises Website construction The form of the platform. The fundamental purpose of enterprise website construction is to transmit the information of enterprise products to users friendly through the website, so as to realize its own brand building and conversion rate benefits. For a website that relies on natural ranking of search engines to obtain traffic, if there are serious SEO Problem, that will affect the traffic of the website to a certain extent. Below, the author shares with you the SEO problems often encountered in the production process of novice enterprise websites, which can be skipped by experienced users.
1、 Traditional Table layout or XHTML+css layout
Xhtml+css layout is recommended. Because this layout can greatly reduce the redundant code of the page and improve the speed of web browsing. Compared with the traditional table layout, xhtml+css has a clear layout structure and is easier to be captured by search engines.
2、 Web page physical size
The physical size of a web page refers to the size of the source code bytes of the web page, excluding the size of additional images, FLASH, JS, etc. The smaller the source code bytes of the web page, the more conducive to crawling and crawling of search engine spiders.
3、 Properly use the Heading tag
Heading tag is also called H tag, which can be divided into h1, h2 to h6, and its weight decreases in order. This tag can emphasize the title of the paragraph, clearly tell the general meaning of the text paragraph to the search engine, so that the search engine can better capture and analyze the important content of the page. Usually, the h1 tag is used for the main title or article title of the page, the h2 tag is used for the subtitle, the h3 tag is used for the paragraph subtitle, and so on. However, excessive abuse will also have a negative impact, which is easy to be considered cheating by search engines.
4、 Whether the website adopts a flat tree network structure
The website should have a clear breadcrumb navigation and structure, which can help search engines quickly understand the structure of the website, and make it easy for users to quickly find the content they want. The tree like network structure of a website generally includes three levels (such as: home page - channel column - article page). From the perspective of SEO, the website structure should not exceed three levels, and should be as flat as possible to make it easier for search engines to handle. At the same time, it is also necessary to do a good job in the interconnection between the home page, column and article page, so that the web pages can be connected with each other to form a strong flat tree network structure.
5、 Whether to use Alt property for web page pictures
At present, search engines can not recognize image information well. Add the Alt attribute to the image in the web page to let the search engine understand the image information. At the same time, when the user browses the web page, relevant explanatory text will appear when the mouse passes over the picture. It is very friendly to search engines and users, and can be said to kill two birds with one stone.
6、 Whether the webpage uses Flash too much
Don't use Flash too much in web pages. Although Flash can give users visual enjoyment, at present, search engines cannot extract the content in Flash, and excessive use also affects the loading speed of web pages, which will eventually affect the user experience.
7、 Web page static or dynamic
It is better to use static URLs for web pages. At present, dynamic or static Web pages have little impact and difference on search engines. However, if dynamic Web pages are used, it is not advisable to pass too many parameters in the address, otherwise it is easy to lead to the risk of search engines falling into a black hole.
8、 Site Map
Building a website map can help disoriented visitors find the pages they want to see, and also provide search engine spiders with links that can browse the entire website. Frequently update the map to facilitate the cultivation of the viscosity of spiders' crawling and the rules of spiders' crawling, so that the website content can be captured by search engines more quickly.
9、 Whether the page has a frame structure
Try not to use the frame structure, because the search engine spiders cannot grab the contents of the frame, and will eventually be discarded.
10、 Js code encapsulation
We can encapsulate the javascript code in the web page into a js file, and then include it in the page to be called. The advantages of this approach are that one is conducive to page layout, and the other is more concise page code, which is conducive to spider crawling. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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