In this case, someone began to look for a better way to get a better ranking without giving Baidu money. At this time, a technology appeared, the so-called SEO technology that can be heard at any time in the contemporary era; This technology, to a certain extent, solves the concerns of some users; Because small Website construction The investment can obtain great return, and the effect of one-time investment and lifelong benefit can be achieved; At least not like Baidu bidding, money flows in like water, and it is not satisfactory to spend a lot of money, manpower and material resources
I never know who said goodbye to you and never saw you again. How long is a minute? It depends on whether you squat in the toilet or wait outside the toilet... In the current market, there are more and more enterprises, and the development of the Internet has opened up another high-quality platform for them to find business opportunities; The ranking of good search results also greatly improves the opportunities for enterprises to obtain business opportunities; As a result, Baidu opened the bidding system, and enterprises joined the platform and continuously invested money in it. In a short month or so, a large amount of money was invested in it. Some enterprises were lucky enough to do their own bidding promotion, so that enterprises could gain new life in time and win new situations; Some enterprises throw thousands of dollars into it every month, which seems to sink into the sea without any news; For the development of the enterprise, we still have to continue to invest heavily again and again.
In the SEO industry, it should be ZAC's predecessors at first. I said that ZAC may have some unknowns when it comes to SEO, but few people don't know when it comes to the point; Because he has become a symbol of the whole country in the SEO industry, and an unswerving flag; In the eyes of SEO friends, he is a target; Because not everyone can step into the platform to realize their dreams;
ZAC is a great talent. He not only pioneered SEO engine optimization, but also slowly led us to success in online marketing, and SEO is only one of the core content projects of online marketing; For personal websites, SEO is required; For online stores, SEO is required; For the information network, it also needs SEO, while for enterprises, their own stations need SEO more; Because he can save you money and bring you benefits; However, many enterprises do not know what is SEO, what is the responsibility of SEO, and how to do the opposite SEO? Because of the lack of understanding of SEO, in many cases, there is an inexplicable "membrane" between enterprises and applicants; Well, here, we will describe the detailed process of how to optimize an enterprise website;
The optimization of a corporate website requires various preparations; It is the embodiment of an overall image; For SEO optimization of enterprise stations, we will explain from the following aspects:
1》 Domain name selection
2》 Space selection
3》 Website construction
4》 Keyword selection
5》 Keyword layout
6》 Picture optimization
7》 Network Marketing
8》 Connectivity optimization
9》 Keyword enhancement optimization
10》 Ranking maintenance
[1] Website construction
When the horse is found, the saddle is also equipped with a good saddle; What we should do at this time is to find a good way to go and let the horse gallop; Hehe... Good domain name and good commercial space have been obtained, and now of course we should start to build a website; This is also a huge stone for us to knock on customers; I won't say much about how to build a website here. If you don't know how to do it, learn by yourself; Here, I will talk about some common problems involved in the website production process;
A. Pay attention to the beautiful interface;
We can see that many enterprise websites are very beautiful. Once opened, FALSH can be seen everywhere, which is quite exquisite. However, good looking is good looking, but after good looking, what is left is full of regret; Why? Because your face is too flowery, it doesn't show its true colors. Search engines don't know you. Of course, they are not interested in you if they don't know you. Of course, they won't include you if they are not interested in you. Users will naturally not find you... So what? Try to use less FALSH on the home page;
See the three circles I drew? All are FLASH; On the whole page, FALSH accounts for almost 70% of the page. Since the content in FALSH is basically not recognized by search engines, on this page, only the company profile and copyright words can be used for other effective data... For a website, the home page is the core part, and there is no substantive content; Is this a good station? Seeing this, everyone should have a clear mind
B. Template layout planning;
This is also a very important issue when making websites. When planning, don't put too much of your own miscellaneous information on the home page, such as some enterprise employee photo albums, corporate image, corporate declarations and other messy things. What you do should be done from the user's perspective, rather than a website producer; On the home page, you can put some content on this aspect: what feature services (don't write about after-sales repair services), product classifications, product photo exhibitions, and product videos are provided by the enterprise, and some relevant product information and industry information can be called below as the source of information updates on the home page; Other ghosts can be put on the inside page; People pay attention to your products. First, they attract customers to your products, and then they go to get a rough understanding of your company; No matter how good the company's presentation is, they are not interested in your products, and they will leave without saying a word
C. Website code;
What does this mean? It mainly refers to some garbage codes; Reduce the size of independent files; Enhance the overall coordination of the website; When making, use JS call to greatly reduce the size of a single file and control each file to be no more than 15K; Those who have the ability can consider adopting div+css layout and then implementing functional operations on the premise of ensuring the practicability of the system;
D. Directory structure;
What is directory structure? Choosing a good directory structure is also a foundation for your success; Just like you walk alone on the road of life, there are thousands of roads in life, and no one else can control which one you go. It's all up to you; When it comes to structure, we think of structure. Just like we need a desktop and legs to build a table, so does our file directory. Let's take the following structure as an example; //ihucc.com/faqcon.php?id=163 In this URL? We say ihucc.com is the main directory (corresponding to the wwwroot of the space), while cn is a directory of the station, followed by faqcon. php? Id=163 plus the previous directory is the overall directory structure of the website URL; When making the website structure, try to avoid using characters as connectors inside, such as "?", "%", "$"... static URLs are used when static URLs can be used, and pseudo static or HTML generation is also recommended for dynamic stations;
In website construction, it seems that these are the most important... Let's talk about these first, and then add them later
[II] Domain name selection
Some people compare domain names to chopsticks. To show elegance when eating, chopsticks should be used. To show convenience, websites should use domain names to explain visits; Others say that domain names are like a person's name, intuitive and clear; Some people compare the domain name to the gatekeeper of the low wall under the high wall. Without it, they would jump over the high wall. Although possible, they wasted time and energy; In fact, the Internet is like a region where you live. Having a good domain name is like having a powerful region. It is easy and easy to remember. Of course, search engines are no exception; Just like when it comes to the college entrance examination, it is like wanting to prepare for the examination materials before the examination. Speaking of this, Hubei Huanggang review materials are absolutely familiar to everyone; With a good domain name, it will be easy to remember online; Remembering the domain name is like putting something in the mouth of others. Whether the thing is attractive or not depends on what the people in the station put in it; If we are a plastic machine, then when we register a domain name, we can choose: spnet.com, spnet.net and other domain names with the keyword Pinyin; If the enterprise name is Shangpin, we can also directly register shangpin. com when registering. Of course, if the one we want to register is registered, we can add a region in front. If I am from Dongguan, I can add shangpin. com in front, or choose the model of the company's main product as the domain name, For example, the main product of our company is HV-30, so I can register with it when I register, such as www.xxx.cn; For news information network, you can combine domain names in the form of area code+news, area code+station name, etc;
[III] Space selection
If you have a good horse, you should ride comfortably. Of course, you should also have a good saddle. If you have a good domain name, you must choose a very good space; There are numerous ISP service providers in the market now; Of course, there are many fish with mixed eyes and fish in troubled waters. The good point is to take advantage of people's love of small things, while the bad point is to cheat; When choosing a space, you must pay attention to the following questions:; A. There is no real host that does not limit the number of IIS connections; Why do you say that? As a host company, its broadband is limited; On the same computer, it is impossible to put only one website for you. There are hundreds of fewer websites and thousands of more websites; One enterprise station generally does not exceed 100M; 1000 stations is 100G; Hard disk is enough, but what about broadband? Therefore, this should be clear; B. To ensure the after-sales service of space providers; This is very important. This is the only way for you to find help when you have problems after purchasing; If time permits, you can ask their customers about the after-sales situation of the service provider; How to find their customers? Some customers are displayed on the host company's main station. What if none is displayed? It doesn't matter. Just look for the IP address they serve, and then make an IP query in the Ministry of Information Industry. Then a list of all websites under this IP address will be listed. You can go in and consult yourself; C. High speed and stability of the server and installation of expansion components; This is very important and will directly affect the operation of your website in the future; The top priority; So far as space selection is concerned;
[IV] Keyword selection
So much has been said above. Now that we have completed the domain name, space and website, what keywords should we use to promote and optimize? To be precise, this step should be the most difficult part of the whole process. How can we simplify such a difficult thing and obtain more favorable keywords in the shortest time? Here, we focus on Baidu and GG respectively;
1》 Baidu
A. First, you will search the keywords you want in Baidu in turn, and record the current number of each keyword and the content shown in the "related search" below;
Then, check the relevant bidding and keyword competition of these keywords
B. Here, we first provide four Baidu tools as follows:
Keyword smart starting price: //www2.baidu.com/inquire/sprice.php
Bidding ranking keywords: //www2.baidu.com/inquire/price.php
Related keyword query: //www2.baidu.com/inquire/rsquery.php
Through the above steps, I can generally determine which keywords to use for SEO
2》 Google
A. First, you will search the keywords you want in Baidu in turn, and record the current number of each keyword and the content shown in the "related search" below;
Then, check the relevant bidding and keyword competition of these keywords
B. For details, click to view this article, which has been introduced in detail: //hi.baidu.com/huazhongxu/blog/item/7a7a5fe86c4bfd37b80e2ddb.html
Finally, synthesize the next two conclusions, and make the final website SEO optimization promotion keywords;
[V] Keyword layout
Now everything is ready, only the east wind is needed; What is Dongfeng? Hehe... It is Dongfeng to start the operation and implement optimization; The most important thing in this link is to put keywords on every page and place of the website, without looking piled up and bloated, hehe... Many people will unconsciously repeat keywords for many times when they do it, and improper operation may be regarded as stacking cheating. For example, let's take the following example as an explanation:
TITLE crumpler_crumpler camera pack_crumpler Hong Kong crumpler pack_crumpler Guangdong crumpler China's first sales agency mall/TITLE
《META http-equiv=Content-Type content=“text/html; charset=gb2312” ;》
META content="crumpler, crumpler photo bag, crumpler Guangdong sales, crumpler Chinese agent sales points, crumpler rock climbing bag, crumpler backpack" name=keywords
META content="crumpler, crumpler photo bags are a series of crumpler products developed by an Australian multinational company, including crumpler photo bags, crumpler computer bags, crumpler rock climbing bags, crumpler backpacks and other products. The designated agent mall of crumpler in China is an authorized agent designated by crumpler; If you need to purchase the Crumpler camera bag series products, please contact Crumpler; name=description》
In TITLE, CRUMPLER appears 6 times, which is considered as seriously exceeding the standard
There are also 6 times of keywords;
There are just a few sentences in the description, including the keyword crumpler up to 11 times;
Hehe... I don't want to look at the following for the time being, just look at these, and I feel that the accumulation of this page is strong enough
Let's take a look at the keyword density of the page; The test results are as follows:
Page size: 5863
Keyword length: 8
Key word repetition: 125
Total keyword length: 1000
Keyword density: 17.06%
Hehe, I must be surprised to see such a proportion, because it is too unconventional, and the proportion is too large...... Hehe
Here, another problem is involved, which is also the point to be mentioned here. It is the density of keywords in the whole page. Generally speaking, the density ratio of a word in the whole page should be controlled between 2% and 9%; All keywords should be evenly distributed. Don't pile up here or there, which makes people feel uncomfortable... Don't be too dense, in case keyword accumulation is reduced by the search engine, or even K station
Here, when you write TITLE, you should also pay attention to the use of long tail words; What is a long tail word and how to use it will be explained in the next article.
If there are many keywords, don't add them all at once. It will be no good. How can we do it? First, get some core keywords and distribute other keywords on each page.
The optimization of content in HEAD is mentioned above. For an enterprise station, the usual columns are: enterprise profile, industry news, contact us, product display; How to operate these specific operations? For these four columns, I would like to say:
Company profile: In this place, don't talk about how good and competent you are; Don't talk at length; When writing this, you also stand on the position of customers. What you pay attention to an enterprise, you will write something simple, such as honor, team strength, customer groups, what quality services you provide, and so on. Write your own characteristics; There are many flattering words in the current enterprise profile; No matter how good it is, if you see too many things, you will be tired of them; In this part, remember to organize your own words and try to include all your keywords, because this is the place where your company's information is most concentrated; The key words were optimized in terms of coarseness, discoloration and connection;
Industry news: After clicking each news title, the TITLE title in the opened page adopts the rule of "news title+main site TITLE"; What's the advantage of this? Each page will have its own header keyword, that is, news title, and the keywords generated by the news title can be searched by segmentation to a certain extent; This involves a "word segmentation concept". If you don't know what word segmentation is, you can query it yourself; At the end of the news, pay attention to adding labels of "previous news" and "next news" to increase the interaction between the inner pages;
Product display: This should be the core point of an enterprise website. Whether it is a website made in advance or website optimization at this time, it is nothing more than serving the product, because it is the protagonist... Now, how to optimize it?
This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
