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How to design a detailed scheme for website SEO optimization

Source: Shangpin China | Type: website encyclopedia | Date: July 20, 2012
Whether we optimize a website ourselves or help others, we need a relatively complete website before we start SEO As an overall guide, with this plan, you can start the SEO optimization work step by step, so how should we write such a relatively complete SEO plan?

1. No matter what website you choose, you need to have a website positioning, and positioning is very important to include which kind of words you want to optimize, mainly including target keywords and long tail keywords. Target keywords are the words that your home page mainly optimizes. Long tail keywords are the main keywords around the website, For some keywords that are relatively competitive but have a higher conversion rate, whether they are target keywords or long tail keywords, you need to analyze the industry you are engaged in. To find out what words users are searching for, it is best to build a keyword thesaurus.

2. To analyze the websites of peers in the industry, the so-called "know yourself and know your enemy" is practical for many industries. After analyzing the keywords, we need to analyze the websites of competitors to see how big our gap is. We need to be clear about it. We mainly analyze some SEO situations of the opposite websites, such as the website's collection size, PR value, domain name age, Whether this domain name has been used in other sites, the content layout of the website, the main source of content, originality, the application of nofollow, the anchor text in the site, and brand awareness should be recorded.

3. Some SEO information of the website, such as the content source of the website, the relevance of the external chain, Website construction Internal adjustments, such as the use of the H tag and the use of nofollow, are basically the same as the analysis of SEO on competitor websites in the previous article. When you finish analyzing these, you will see where the gap between you and your competitors is.

4. Through the above steps, you have a basic understanding of your own website and your competitors' websites. Next, you need to set your SEO goals. Before doing anything, you need to have a clear goal. The same is true for SEO. You need to have a long-term goal. In fact, you need to refine some important SEO indicators, Set goals separately and set a deadline for them.

5. Analysis of the target user group of the website. For a website, you must know the situation of your target users. You need to carry out detailed analysis and classification to see what kind of people are the target users of your website. For example, if your website is e-commerce, your main users are basically shopping, Whether your page is conducive to their purchase needs to be considered. Only after a detailed analysis of user behavior can we optimize the website pertinently.

6. SEO execution cost
When you have determined your goals and target users, you should consider how your SEO scheme is implemented and what resources are needed in the implementation, such as labor costs, time costs, and factors to improve the search engine algorithm.

7. The implementation of the SEO plan is really implemented after you have arranged the first few steps. No matter how perfect the plan is, it is useless if it is not well implemented, so the implementation is very important. For example, the construction of content, how many posts are sent every day in the external chain, where to send them, and the adjustment of the structure in the station, all need to be implemented according to the plan.

8. SEO data analysis and adjustment in implementation After a period of time, you need to make statistics and analysis of the effect of this period of time to see if you are moving forward according to the set goals, what challenges you have encountered in the implementation process, and how to solve these difficulties. When problems occur, such as adjustment, such repeated adjustment, progress, It is better to achieve self predetermined goals.
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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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