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The website construction process can clarify the goal and direction of website construction

Source: Shangpin China | Type: website encyclopedia | Date: July 20, 2012
SEO The technology is constantly changing with the constant adjustment of the search engine's algorithm. If every SEOer follows the consistent thinking step by step, copies and publishes articles every day, and then tries his best to do the outer chain, we will definitely feel bored if we repeat a lot of work day by day. Many SEOers laugh at themselves as IT migrant workers, who earn a poor salary and work hard day and night, and also look at the face of the search engine. If the search engine gets cramped one day and cleans up, they may lose all their efforts for several months... I believe many friends who engage in SEO will have the same feeling as me. So what is the reason that leads to this result? It is obvious that everyone is mechanically repeating the same work, never caring about the change of search engine algorithm and the user's own experience, which ultimately leads to the emaciation of our efforts for every major update. So we need constant innovation to succeed. This may also be a mistake that many webmaster friends are prone to make. When they find a new algorithm rule, they will work hard to "use" it for fear that others will steal it. If it goes on like this for a long time, it must deviate from the original intention of the search engine, and when it is serious, it may also lead to sorrow. We believe that the truth is clear that things will turn against each other when they reach the extreme. If the optimization goes on excessively, it is likely to greatly damage the user's experience, and then it must be reduced by the search engine. Therefore, when studying the innovation of SEO optimization, we should always keep a clear head. Before doing anything, we should fully consider the preferences of search engines and the experience of users. This is the right approach.

Website construction The process can clarify the goal and direction of website construction, improve the efficiency of website construction, and make the website structure clearer.

1、 Demand analysis
No matter what type of website is built, the demand analysis of the website should be put in the first place. Whether the analysis is accurate or not is directly related to the perfection of the website's functions, the clarity of the level and the achievement of the expected purpose. Demand analysis refers to determining the necessity, objectives, functions and main work of website construction by analyzing the strategic objectives and management of customers. Customers should establish an image, publish information and provide services through the website. Only through detailed and accurate analysis can we design a website that meets the customer's characteristics.

The demand analysis of the website mainly includes the following aspects.

1. Analysis of relevant markets

2. Analysis of competitors, including analysis of competitors' websites.

3. Analysis of website construction purpose

4. Analysis of similar websites

2、 Website planning
 The content of website planning includes the tendency of the overall color style of the website, column setting, structural layout and function realization. If the website to be built is a business website, customer analysis, target positioning, marketing plan, brand planning, software and hardware configuration and database development plan of the website are also required. If it is an e-commerce website, it also needs to conduct e-commerce solution analysis.

In specific planning, the content of each page can be listed in a tree structure first. Especially in the construction of large websites, the structure must be well planned. The peers should also consider the expansion of future development. After the outline is listed, the link relationship between each page needs to be considered.
This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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