Six Basic Principles of Marketing Enterprise Website Construction
Source: Shangpin China |
Type: website encyclopedia |
Date: July 21, 2012
With the development and popularization of the Internet, the pace of SMEs entering the era of online marketing is accelerating. Marketing websites are the development of websites, integrating various online marketing concepts and website operation management methods, not only focusing on Website construction It is professional, pays more attention to the whole process of website operation and management, and is a whole process network marketing mode integrating enterprise website construction and operation and maintenance. The proportion of SMEs with independent enterprise websites or online stores in e-commerce platforms has reached 43%. On the whole, the operation level of SMEs' websites is low. Most small and medium-sized enterprise websites are updated more frequently than a month, which is just an image project and does not promote enterprise network marketing efficiency. Based on my own work experience, the author summarized the following points about the precautions and basic principles of marketing enterprise website construction, and shared them with you. With the development of the Internet popularization, small and medium-sized enterprises in our country into the network marketing is accelerating the pace of The Times. Marketing type of the site's web site is development, integrate various network marketing concept and website operation management method, not only pay attention to the website of the professional, paying more attention to the website operation management the entire process, is the enterprise website construction and operation maintenance integration in the whole process of the network marketing model. Small and medium-sized enterprise have independent enterprise web site or e-commerce platform of the shop was 43%, the overall look, small and medium-sized enterprise web site operation level is low. Most of the small and medium-sized enterprise web site update frequency more than a month, is only a image project just, and not a very good promote enterprise network marketing benefits. According to the level of work experience, and summarizes the following about marketing type enterprise website construction attention and basic principle, and to share with you. 1、 Website structure and the product show
Good website structure, not only convenient SEO Search engine optimization is more for the convenience of users. Marketing websites must use breadcrumb navigation design reasonably. Don't let customers get lost in your website. Always tell users where they are and how to return to other channels. The biggest purpose of marketing enterprise website construction is to promote the sales of enterprise products, so enterprise product display has become an important project that cannot be ignored. It is suggested that small and medium-sized enterprises take their own pictures of product related albums, which should be authentic, or else it will be self defeating! Self shooting can ensure the picture quality and avoid copyright disputes. Many times, a thousand words are not as persuasive as a picture. Pictures increase trust more than words. In addition, appropriate video content can be inserted into the product introduction, and the multimedia interactive display effect is most likely to impress customers. Good website structure, not only convenient SEO search engine optimization, but also for convenience of customers, marketing type website should reasonably using the breadcrumb navigation design, don't let customers lost in on your website, tell the user and the position of the moment to return to other channel method. Marketing type enterprise website construction for the purpose of promoting the biggest enterprise product sales, so enterprise products show became the important projects should not be neglected. Advice to small and medium-sized enterprises shooting product related picture album, to be real, or could make matters worse, the loss outweights the gain, avoid by all means is! To take a picture quality is guaranteed, the second is to avoid copyright disputes. Many time, thousands of words as a picture compelling pictures than text more increase trust. In addition to the product introduction to insert the appropriate video content, multimedia interactive displays the most easy to meet customer effect. 2、 The user experience is the most important The visitors of the website are users. Many websites produced by primary marketing organizations are unattractive, just to show to search engines. This website is not really a marketing enterprise website! In the traditional industry, people with a little experience understand the importance of commodity packaging to sales. Similarly, for online marketing, the beauty and ease of use of enterprise websites will have a great impact on users. Never harm the user experience for any reason, including the ultimate pursuit of search engines is user experience. Enterprise marketing website construction should pursue the best combination of search optimization and user experience! Now the most popular position in the Internet industry is product manager, also because of the importance of user experience. Visitors to the site is the user, many primary marketing agencies make web site to enter, just to show the search engine, this website is not the real marketing type enterprise website! In the traditional industry, a bit of experience understand, the importance of the outer packing goods on sales. Similarly, for the network marketing for, corporate site of the beautiful and easy to use and so on, will produce very big effect to the user. Do not because of all sorts of reasons damage user experience, including search engine ultimately seek is the user experience. The enterprise marketing type website construction should pursue search optimization and the user experience of the best combining site! Now the Internet industry's most fire position is the product manager, but also because of the importance of the user experience. 3、 Strengthen the user communication links
Efficient communication is the key to changing traffic into orders. Poor communication with customers is an important reason for the low conversion rate of online marketing. The author found that customer communication is the weakest link in the current network marketing of small and medium-sized enterprises, which seriously restricts the marketing effect and becomes the bottleneck of traffic conversion rate. It is recommended that the enterprise website use QQ, Wangwang and 400 phones to facilitate customer contact; In addition, the 400 phone number is not expensive. I recommend you to go to "Super Power" to learn about it. In order to ensure safety and stability, you must choose an official authorized agent like the Extreme Speed 400 telephone network. The communication link plays an important role before the transaction is concluded. No matter how well the previous work is done and how much flow is, it is difficult to convert it into a valid order even if communication with customers is not smooth. Flow change orders, efficient communication is the key. With the customer communication network marketing is the important reason for the low conversion, not one. The survey found that the small and medium-sized enterprises at present developing network marketing, customer communication links is the most weak a seriously restricted the marketing effect, become the bottleneck of flow conversion. Suggest enterprise web site use QQ, prosperous and 400 telephone calls and such, convenient customer contact; In addition, 400 call is not expensive, recommend you to "extreme power" about. Deal with 400 must choose similar speed 400 telephone network such official authorized agents, to ensure security and stability. Communication link at before deal plays an important role, and the work ahead do better, flow more, with customers in the communication situation is difficult to into effective order. 4、 Reasonably release update information
A considerable number of enterprise websites will have the column of enterprise news. Reasonable use of enterprise information can increase the trust of enterprises, while unreasonable use will have the opposite effect. The content of enterprise news should be updated frequently. The article should cover some of the enterprise's developments. It is better to have pictures in it. The pictures and texts should be accompanied to add vitality to your enterprise website. Don't look at the information of enterprise news that is years ago. Many enterprises do not care about their websites after they have built them, which naturally does not play any role in their business. For enterprise news that has not been updated for a long time, don't use the function of adding dates in the news. Don't let others see it at a glance if you don't update it yourself. The enterprise website should be maintained by professionals to give full play to its value. A number of enterprise website will have the enterprise news this column, the reasonable use of enterprise information can increase the enterprise credibility, and not reasonable use will take to the opposite effect. The enterprise news content often should update, the content of the report some of the enterprise dynamic, inside the best equipped with pictures, with pictures of your enterprise more web site add vigor, don't see the enterprise news was a few years ago of information. Many enterprise website construction well then ask no matter, not a natural for business any role. For a long time not update the news of the enterprise in the news date added don't function, oneself not update or don't let others a see come out. The enterprise website had better have professional maintenance, can play value. 5、 Authority on its web site or link information
In order to query enterprise trust, visitors often use search engines to view enterprise related information, such as enterprise reputation, past transactions and customer evaluations. In order to increase the trust of enterprises, you can find local or industry or well-known authoritative websites to publish information or establish links. This will not only increase the trust of customers in enterprises, but also help the search engine ranking of websites. At present, most domestic enterprises are recruiting part-time staff to maintain websites, which can help enterprises deal with information release and establish connections, and the effect will be more ideal and intuitive. In addition, enterprises can also make proper use of upstream and downstream partners to establish more friendship links. Visitors for inquires trust enterprise often can use search engine check enterprise information, such as enterprise credit reputation, past transactions and customer evaluation, etc. To increase the enterprise trust, can look for local or industry or people are familiar with the authority of the website information release a link or above, such not only can increase customer to enterprise's trust, still can of the site's search engine rankings have help. Most of the current domestic enterprise are hiring part-time personnel maintenance of website, can help enterprise processing information release and the connection work, the effect will be more ideal, intuitive. In addition, the enterprise can also appropriate use of upstream and downstream partners, to build some links. 6、 The differential marketing outstanding advantages
The core idea of differentiated marketing is "market segmentation, positioning for target consumer groups, introducing brands and building corporate image", which is also the ultimate goal of marketing websites. With the maturity of the market and the progress of technology, most industries and products are the same. In terms of quality, price and service, there is basically no big difference. So why should customers choose your enterprise products? Quick win Media once again reminded business owners that differentiated marketing is a shortcut for enterprises to enhance their competitive advantage. It is necessary to highlight the differences between their own enterprise products and those of other enterprises, "amplify" the differences on the website, let customers remember you, and tell customers why they choose your products. The differential marketing is the core idea of the "segments of the market, in view of the target consumers for position, import brand setting up the enterprise image", this is the ultimate goal of marketing type website. As markets mature and progress of technology, most of the industry and the products are machine-made, very much the same. Concerning quality, price, the basic theory of service there won't be much difference, so why did you choose your customer enterprise product? Speed win media again business owners, differential marketing is enterprise to promote the competitive advantage is a shortcut to, be sure to highlight its enterprise products and other enterprise product difference, on the web site "zoom in" difference, let customers remember you, tell you the reason customers choose products. In a word, it is imperative for enterprises to carry out network marketing, and the construction of marketing enterprise websites is aimed at selling products or providing services. If you do not have a qualified marketing website, then your enterprise network marketing will be difficult to continue. An ideal corporate website, from a credible point of view, the more perfect your corporate image is in the hearts of customers, the higher the trust of customers, the better the effect of online marketing conversion rate will be, which is much better than we do some useless advertising! In short, the enterprise developing network marketing, marketing type enterprise website construction is imperative, the goal is to provide products or services, if you don't have a qualified marketing web site, then your enterprise network marketing is the way will be difficult to carry on. An ideal enterprise web site, from credible Angle for, your enterprise image in the customers' mind the perfect bigger, customers to your credibility is higher, the network marketing conversion rate the effect will be better, than we do of unnecessary advertising better! This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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