Marketing website production
Source: Shangpin China |
Type: website encyclopedia |
Date: July 21, 2012
Content is the most valuable part of a website, which means that content is king. The only purpose for users to visit your website is to obtain valuable content, rich content, accurate content, and constantly updated content, which are the three elements of a successful enterprise website. Perfect enterprise Website production 23 of the 101 indicators are about content. We put content first. In fact, you should focus on 80% of the content. The 23 content indicators are: Content is a web site most valuable part, content is king is this meaning, the user access to your website only purpose is to get valuable content, rich content and accurate content, and constantly update the content is successful corporate site of the three elements. Perfect enterprise production site in the 101 index, 23 item is about the content, we put the content in the first place, in fact, you should put 80% of the center of gravity in content top, the 23 item index respectively is: Rich content It is hard to imagine the disappointment of a content deficient enterprise website to users. Users come to your website through search engines, advertisements, or friends' introductions with demand. They lack understanding of your enterprise, products, and services. At this time, enterprise websites are the most valuable, Good enterprise website builders should figure out the needs of users, why they come, what they want to see, what problems they will encounter, and how we can solve them. Users coming with questions are the most potentially valuable users, and your content can never be too thoughtful. However, the reality is that users see nothing except some beautiful pictures. Your products, product features, prices, packaging, production cycle, services, support documents, questions and answers, etc. Users hope that the more detailed these contents are, the better. Many enterprises have such a mentality that we just put a little product information on it, and users are interested, Will naturally contact us. A lack of content of the enterprise web site, to the disappointment of users into is hard to imagine, users through the search engine, advertising, or friends came to your web site, is with the demand and come, they are on your enterprise, product, service the lack of understanding in this time, the enterprise web site is the most should play value, good enterprise website builders should guess who the needs of users, why are they coming to, want to see something, they will encounter problems, how do we solve, with doubt and to users is the most potential value of customer, you no matter how good the content of too much. But the reality of the situation is, the user besides some beautiful pictures, what also didn't see, your product, the characteristics of the product, price, packing, production cycle, service, supporting documents, problems and solutions, and so on, the user hope these content the more detailed, the better, a lot of enterprises with this kind of psychology, we just put a little product material up, users are interested, naturally and contact us. In fact, if your information is too simple and scarce, users will doubt your strength. I once provided IT consulting services for an enterprise engaged in the export of machine tool accessories, which was a very successful company. Once, he showed me their product catalog, which was 500 pages thick and densely arranged with very detailed product data, The minute I saw the directory, I knew why they were successful. The same is true of corporate websites. In fact, if your these material too humble, lacking, and user of your strength suspicion, I used to be a machine tool accessories export enterprise engaged in the provide IT consulting services, that is a very successful company, once, he took out their product catalog to let me see, that this directory has 500 pages thick, IT sucked a very detailed arrangement of product data, I see that this catalogue of the moment we will know why they succeeded. The enterprise website also is same. Accurate content No user will tolerate the mistakes on your website. They will think that you are unprofessional and careless. If an enterprise makes a lot of mistakes on the website, its products will not be much better. When you create site content, you need to constantly check and proofread, and ultimately, the most important thing is that you should visit your website as a user, and you will find many errors. At this time, you must not wait, and do not say that I will correct in two days. Two days later means that you will never correct these errors. Some enterprises, The phone number provided on their website can never be reached, because that number has already changed, you should correct it immediately. Modern CMS websites can make it very easy for you to achieve this. No user will put up with your site on the wrong, they will think you are not professional, not earnest, if a enterprise in the soft thing on the web site are complete flawed and its products is also not good where to go. You in the creation of the content of the site, needs to constantly check, proofreading, finally, and most important, you need to a user's identity often visit their website, you will find many mistakes, then you must not wait, don't say that in two days I will correct, two days mean you'll never go to correct these mistakes, there are some enterprise, their website the phone is forever also provide couldn't get through, because the number would have changed, you should immediately correct, the modern CMS website can let you very easy to realize this. Updated content This is almost a common problem of SMEs' websites at present. Most of these websites come from a whim of business executives. They spent a lot of time and budget to build the website, thinking that it would be all right, so they left the website behind. A website that never updates is nothing to the users who only come here once, and the users who only come here once often cannot bring sales to the enterprise. However, if the users are interested in you, they will come back again. Only the users who are interested in buying your products and services will visit frequently. If your website is never updated, your unintentional users may not be aware of it, For your intended users, you will surely see that the website that is never updated brings doubts to your most valuable users, who will suspect that your business has stopped. This is almost the common problems of small and medium-sized enterprises at present site web sites, which are mostly from the enterprise competent a whim, they spent a lot of time and budget the website construction, thought this was done right, from now on will be behind this site. Never updated site to only coming a users have no what, but only to a user to enterprise also often take not to sales, however, if the user to interested in you, and they will come again, only to your products and services are interested in buying user would frequent visitors, if your website never update on your unintentional users may not become aware, for your intention to users will see, never updated site just is the most value for your users into doubt, they will doubt your business had stalled. Content must be professional
The content must reflect the quality of your enterprise. Before users establish a consumer relationship with you, they will speculate about your products and services through the content on the website. The content on your website represents your products. Professional content will make users believe that the products and services are also professional enough. At the same time, professional content is often authoritative, and your content may be quoted and linked by many people, virtually bringing you advertising. Content must be able to reflect your enterprise quality, users and you build consumer relationship before, they will pass the content on the website of your products and services speculation, your website content represent your products, professional content will let users believe products and services and professional enough. At the same time, professional content often has the authority, your content may be many people quoted, links, virtually bring you advertisement publicity function. Are original This is not only a copyright issue, but also related to your credibility. Excellent enterprises have their own opinions and have the right to speak. If your website only extracts other people's content, it will make people feel that your enterprise has no achievements. Original content is the most important way to establish your voice. Any enterprise should establish its own authority through professional articles, industry standards, white papers and other content. This is not only the copyright problem, but also related to your credibility. Excellent enterprise have their own views, a right, if your website is only excerpts from the content of the others, can let a person feel that your enterprise also useless. The content of the original is to establish your right is the most important way, any enterprise should through the professional articles, industry standards, white papers content establish his own authority. Content to complete
The construction process of traditional enterprise websites is generally like this. The enterprise provides content to designers in advance, and then the designers arrange and publish the content to the website. Many enterprises are unable to collect the complete content at one time. People often say that this section is not available for the time being. They will sort it out in two days. Similarly, two days later means that this section will be lost forever. I have seen numerous corporate websites with incomplete content, or a product lacks pictures, or a piece of content is in the default language version, but is empty when entering another language version, or a 404 error is returned after clicking a download link. Traditional enterprise website construction process is usually so, enterprise prior to the design personnel to provide content, design personnel then will these content arrangement released to the web site. Many enterprises can't once is intact content collection is complete, everybody often said, this a temporary no, wait until after two days to clean up, also, two days mean, this section will always missing. I've seen countless content incomplete enterprise web site, or a product without pictures, or a content in the default language version, into the other language versions but empty, or click on the download link back to 404 is a mistake. You need to constantly visit your own website and carefully check those parts of the content that are incomplete. If a piece of content is incomplete, it is better to remove it than put it there to confuse users. Similarly, modern CMS websites allow you to supplement your content at any time, and you should continue to do so. You need to keep visit their website, carefully examine the information is not complete place, if a information is not complete, and let the user confusion in there, you will take off it. Also, the modern CMS site allows you keep supplement your content, to continue to do so. The content should include pictures and words, but words are the main content. A Picture Is Worth A Thousand Words, pictures, tables, and necessary multimedia materials (video, Flash, audio) can help you better express, and your users will not be too boring, but these materials should not be too much, and your content should still be text based, Too much media will make it difficult to open the page quickly. Content to include the graphic, but with an text-based way, thousands of figure Is said (A PIcture Is Worth A Thousand Words), pictures, forms, and the necessary of multimedia material (video, Flash, audio) and so on can help you better expression, will let your user not too boring, but these materials do not too much, your content should still to text-based, too much media will make the page difficult to quickly opened. Content to reflect the values of the enterprise You cannot use content that is against the corporate values. A website for hackers may contain some system cracking articles, but such content will not appear on Microsoft's website in any case. Your content should convey healthy and positive information to visitors. The website is a public media, and any improper remarks may bring public opinion problems for your enterprise. You may not use against the enterprise values of the content, a web site for hackers use may contain some system cracked the article, but such content anyway also won't appear in Microsoft's website. Your content to visitors should pass health, positive information, web site is the public media, any improper remarks may for your enterprise with public opinion. The most basic requirement to distinguish audiences in different regions and cultures is that if you are an international enterprise, your website should contain at least one English version and one local language version. If your main market is Germany, for example, it is not too much to provide a German version. The content between different language versions is not simple mutual translation. The content should be based on local business conditions, culture and customs. The famous anti-virus software manufacturer Kaspersky has done a very good job in this regard. To distinguish between different regions and culture of the audience is the most basic request, if you are an international enterprise, your web site at least to include an English version and a local language version, if your main market is, for instance, Germany, so, provide a German version too much. Different language version of content between is not a simple translation, content should be based on local business status, culture and customs, this, the famous Kaspersky anti-virus software maker is very good. The enterprise profile is an important way for users to quickly understand the enterprise, your history, development, performance, your main business, market, employment status, etc. As long as the information can be disclosed, it should be seen by users in as much detail as possible. Enterprise material is the user quickly understand the important way of enterprise, your history, development, performance, your main business, the market, the employment situation and so on, as long as it is public information, should let users see, to as much detail as possible. Dynamic company, enterprise or industry news These contents should appear on the home page, and users can see them as soon as they come in. This is the best way to keep your website continuously updated. Your new products, new businesses, exhibition plans, promotions, news of the industry, market observation, product roadmap, etc. Through these news trends, users can always feel that your enterprise is full of vitality, Your business continues to grow. You can use corporate Banner pictures to make the latest trends into attractive pictures and animations. Microsoft's website will use some very fresh Banner pictures to show their corporate trends every few days. These contents should appear in the home page, the user came in and can see, this is to keep your website last updated the best method, you of the new products, new services, exhibition plan, sales promotion, the industry news, market observation, product roadmap, etc., through these news dynamic, let users time feel that your enterprise full of energy, your business in sustainable development. You can use the enterprise Banner picture form, will the latest dynamic make attractive pictures, animation, Microsoft's website every few days with some very pure and fresh Banner pictures show they enterprise dynamic. Team information Be sure to publish your team information on the Internet. If a user is interested in your product, he will also be curious about your team. Why not satisfy them. At the same time, if he can see the product team, many users will dispel their doubts about your product. Team information can enhance the transparency of your product. Team information can include the team's educational background, industry experience, professional attainments and his/her role in the team. If your team members have their own blogs, you can also provide their blog links. Some will your team material on the web, if a user to your product interested in him, and to your team will also be full of wonder, why don't meet their, at the same time, if we can see the product team, many users will reassure on your product doubts, team information can enhance your product with clear. Team information can be included team education background, experience in the industry, professional attainments and he/she's role in the team. If your team members have my own blog, also can provide their blog link. Your product or service
This is essential for enterprise websites. Product and service information should be detailed enough. In fact, your investment in this area should never stop. As long as your products are improving, new products are developing, and new services are developing, you should always show these new content to users. The product information includes product specifications, characteristics, advantages and disadvantages in similar products, product size, material, packaging, price (or at least price range), pictures, production cycle, etc. Don't wait for users to call and ask, you should let users directly understand on the website what you think needs to be explained on the phone. This is essential to the enterprise web site, product and service information to detailed enough, in fact you in this aspect content into should never stop, as long as your product in improvement, new product development, new services in the development, you should always will these new content shows to users. Product information including product specifications, characteristics, in the similar products in the advantage, disadvantage, product size, material, packing, price (or, at least, is the price range), pictures, production cycle, don't wait for the user calling to ask, you should let users directly on the website realized that you think needs in a telephone call in to clear things. Service and support
Enterprise websites are increasingly becoming the center for enterprises to provide services and support. All kinds of questions you answer repeatedly to users on the phone should be reflected in services and support, which can help users at any time within 24 hours. The service and support content can include product documentation, usage skills, troubleshooting, installation and maintenance instructions, etc. The enterprise should constantly accumulate the service and support content, organize, sort out and standardize these content, and form a complete product knowledge base, which can significantly reduce the cost and pressure of manual support. The enterprise website has become more and more enterprises to provide service and support center, you on phone users to answer all sorts of problems repeatedly, should be in service and support in reflect, the users can at any time in 24 hours to get help. Service and support the content may include product documentation, using skills, troubleshooting, the installation and maintenance instructions, and so on, the enterprise shall be the accumulation of service and support, and the content of the content of organization, organize, norms, form complete product knowledge base, this can significantly reduce artificial support costs and pressure. Your product or service extension of knowledge
In addition to conventional product knowledge, you also need to extend this knowledge. You can publish your accomplishments in the industry through professional articles, white papers, etc. Expanding knowledge can improve your enterprise's authority in the industry and win the right to speak. These contents need to be insightful to win industry recognition. You can also publish these articles in other media, And provide links to similar content on your website, which is also to improve your site SEO The best way to rank. In addition to conventional product knowledge, you also need to extend these knowledge, you can be connected the professional articles, white papers way, express your in the industry's attainments, expanding knowledge can improve your enterprise in the industry's authority and win the discourse right, these content will need a certain insight, can win by industry, you can also will these articles published in other media, and provide for your web site similar content link, this also is to improve your site ranking of the best way of SEO. The purchase of the products and promotion information
Users who are finally interested in your products should know how to buy your products. You can provide the detailed contact information of your dealers in various places, the address, telephone number, transportation, business hours of your franchised store, the ordering details of your products, the guide price, payment method, delivery or shipping method. These contents need to be precise and detailed. The consumers of these contents will become your regular users, which is the result of your previous hard work, They should never be allowed to leave here. To make ultimately for your product of impressive user know how to buy your products. You can offer you in the distributors around the contact details, your store address, telephone, traffic, the business hour, your product order details, the guiding price, payment, delivery or shipping way, these content need precision, meticulous, the content of the consumers will become your formal users, is your front elaborations of the results, should never be here let them walk off. Web site help information It is not surprising that some websites are often confusing and you do not know how to use them. For some websites whose interfaces are not obvious, they should include convenient help information to help users use your website. These help information should be very timely (Handy), and you can find it immediately when you are at a loss. Do not compile all the help information into a huge file like traditional software, and let users find it by themselves. The help information should be on or near the use site. Not oddness, often some of the sites make people confused, you don't know how to use them. For some interface is not very obvious web site, should include convenient help information to help users use your web site, these help information shall be very timely (Handy), you are at a loss, can find immediately. And certainly don't like traditional software that, will all help information compiled to a huge files, let users find their own, help information shall be in use or near the scene. The common problems and solutions (FAQ) FAQ content should be placed in a very prominent position. FAQ is the best way to help users get started quickly, because FAQ is the question and answer that most people care about. Experienced users will go directly to FAQ when they come to a new enterprise website to quickly understand what they want to know, because most users have no patience to browse your content page by page, They will see what other people have asked and how you answered. FAQ content should be placed in very conspicuous position, FAQ is to help the user to quickly get optimal path, because most people care about is FAQ problems and solutions, experienced users to a new enterprise web site will go direct to the FAQ about him/her to quickly want to know things, because most users don't have the patience to a page and a page of browsing your content, they will see other people have asked what and how did you answer. Legal statement (copyright, privacy provisions, terms of use, disclaimer, etc) Although not every enterprise has legal counsel, you can always find some statements that are suitable for you, and put these statements at the bottom of your website according to your actual situation. They may not be very useful, but in case of disputes, these statements can reduce your trouble. Though not every company has the legal adviser, but you will always find something suitable for your statement content, with you and the conditions of these statements in the bottom of your website, they may not have much very show use, but in one thousand when occurrence dispute, the statement can reduce your trouble. Job openings and recruitment information
If you have been rated as the best employer, it may be more effective to put the recruitment and vacancy information on your website than on professional recruitment media. People who can actively go to your website to look for job opportunities must have admired you for a long time, and you should pay attention to these people. If you have been recognized as the best employers, will recruitment and vacancy information on your own web site, than in professional recruitment media may be more effective, able to take the initiative to your site looking for the opportunity to you must admire already for a long time, you should pay attention to these willingly. Dedicated to big customers and partners content You can open a special area on the website for your VIP customers or partners to use. You can provide personalized content for different customers. This service experience is very comfortable for customers. One of my Comshare CMS customers has established an order tracking system for key customers on his website. Every order of each customer is posted on it, It includes the order date, product, amount, shipment date, shipping information, copies of shipping documents, and payment status at a glance. Each customer will see the implementation of all their orders as long as they log in with their own account. I have another Comsharp CMS customer who is engaged in the export business of craft gifts. Their products are aimed at different markets. He provides different product catalog areas for customers in different markets. After customers log in, they only see the product information related to them, which not only saves time, but also avoids competitors from stealing confidential information. If you are a listed company, you should publish your shareholders, members of the board of directors, your share distribution, stock prices, financial reports, profits, dividends and other information. A listed company needs a sense of transparency. You need to publish these information that must be disclosed to shareholders on the website and update it at any time. You can open up on the web site specific area, for your VIP customers or partners use, you can for different customers with personalized content, this service experience is very let customers of shu xin, one of my Comsharp CMS customer and on his web site for large customers to establish a order tracking system, each guest for each order, were published in the above, including order date, product, amount, shipment date, shipment material, copy of shipping documents, payment status, be clear at a glance, and each customer as long as their account login, you will see all order implementation. I have a Comsharp CMS clients engaged in export business gifts, their products for different markets, he for different market clients with the different product catalogue area, client after landing, see only and their related material, not only saves time, avoids the competition of confidential information to steal. If you are a listed company, you should be public material your shareholders, the members of the board of directors, your shares distribution, stock prices, financial report, profits, dividends and so on material, the listed company need transparency, you need to put these must be to shareholders public material released to the site, and updated. Blog, BBS, Comments and dynamic content Your website can also provide team members' blogs, public discussion areas, employee communication areas, communication areas with customers, user comments and other content. These dynamic content allows you to understand users' needs and complaints at any time, so as to improve your products and services in a timely manner. Your website can also provide team members of the blog, the public discussion forum, staff communication area, with the customer communication area, the user comments and the content, the dynamic content so you can learn the user's needs and complain, so that to improve their products and services. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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