Advantages and detailed introduction of UEO marketing website construction
Source: Shangpin China |
Type: website encyclopedia |
Date: July 31, 2012
Now the Internet is in the hot period. All enterprises, large and small, need to build websites for two purposes: 1. to highlight the corporate image; 2. Promote and make money. But at present, 60% of enterprises are dominated by the first type. Many enterprises do not know how to promote websites. Of course, there are many ways to promote websites that spend money and free of charge, such as Google advertising, Baidu bidding, magazines, mobile media, etc. More free promotions: blog marketing, forum marketing, microblog marketing, email marketing, search engine optimization（ SEO ）Wait. But at present, the most effective way to spend money on promotion is Baidu Auction. But after Baidu's Phoenix Nest system was launched, malicious clicks were rampant. Before 2008, 100 yuan was enough for one day. Now 300 yuan is less than half an hour, and there are no customers. The most effective way of free promotion is SEO. Now all enterprises attach importance to this, and its advantage is that ranking is free. The characteristics of SEO optimized ranking are:
Baidu snapshot is displayed in the lower right corner
Of course, because it is free of charge, it must be below the bidding promotion, but we can optimize the words without bidding ranking, less competitive, large search volume, and high conversion rate, such as:“ Website production ”This word is very competitive. Let's optimize the "Beijing website production". Its advantage is that there is no geographical limit and it can be seen nationwide. Not only Baidu, but also Google, Soso, Yahoo and other major search engines can find your website to increase sales. Now I would like to introduce our company's new website suitable for SEO: SEO's upgraded UEO online marketing website:
What is UEO?
UEO is the abbreviation of user experience optimization in English. Translating it into Chinese means user experience optimization, that is, optimize your website according to the user's experience. In the face of user level website content optimization, improve website functions, operations, vision and other website elements based on the principle of serving visitors, so as to win the favor of visitors, Improve the traffic conversion rate through UEO.
UEO is paid more and more attention by enterprises, because with the development of Internet technology, the site competition has entered an unprecedented "revolutionary era". Now more and more sites understand and are familiar with SEO (search engine optimization) technology, and the site traffic competition in various industries has reached a fever. I am more and more familiar with the ranking mode of search engines. In this case, when everyone has the same familiarity with SEO technology, the focus of our consideration is no longer SEO, because it has become a necessary common sense for webmasters, so UEO was born at this time. Of course, UEO is not unfamiliar to those who are familiar with SEM (online marketing). As we often talk about user experience, you can think of how to turn site traffic into high-quality traffic. In other words, let users who enter your site feel that your site is what they need, and like to visit your site frequently, and look for or buy their products and materials on your site. It can be directly understood that your site (industry) can be favored and liked by more users.
What is a UEO marketing website?
UEO marketing website refers to a website with marketing and promotion functions (i.e. SEO optimization function, user experience, W3C international standard certification). At the beginning of the establishment of the website, it took future marketing and promotion as the purpose and starting point, and carried out the whole process of website production, ensuring that every link and step take into account the needs of marketing functions, Make the website have marketing functions or features conducive to optimization and promotion as soon as it goes online. The essence of a marketing website is to seize every detail and ask for benefits from the website. The essence of UEO marketing website is a website that can make money.
Who will be killed by non marketing websites (traditional websites)?
Traditional websites "kill" more than 95% of enterprises
1. Traditional websites do not conform to search engine rules, nor do they have marketing and promotion functions.
2. Almost 95% of enterprise websites are just "vase decoration", which is not good enough.
3. Traditional websites cannot effectively make profits, attract traffic and clinch deals.
4. Traditional websites lack detailed performance, and cannot shape enterprise strength and brand effect.
5. Traditional websites do not have the feature of keyword optimization ranking, which is not conducive to later promotion.
6. The traditional website code does not conform to the W3C certification, which affects the ranking of search engine keywords.
Why do you want to be a UEO marketing website?
1、 Good for SEO (search engine optimization)
1. Code conforms to W3C international certification standard It is well known that 50% of the website code meets the W3C international certification standard for SEO, but now 95% of the websites do not meet the W3C certification, so it will be very tired when doing SEO. A team should send a large number of external links every day, which is not necessarily useful. Maybe half of them are rated as spam links by Baidu. If the content is original, it is OK, otherwise it is likely to be K sites, In fact, all the reasons are that the website does not conform to W3C certification.
Benefits of W3C compliance:
1) There is no need to send a large number of external links every day. External links only need friendship links. 2) The content does not need to be all original, and Baidu likes pseudo original. 3) Don't worry about the website being K because the website conforming to W3C has been rated as a high-quality website by Baidu. 4) As long as the internal links of the website are well done, there will be obvious rankings, saving you a lot of time.
Of course, how can we know whether our website conforms to W3C certification? Please enter //validator.w3.org/ (International W3C mark verification website) Enter to test whether the website conforms to W3C certification.
Dede cms: Let's take the famous dede (dream weaving) cms system for testing. Now 80% of website companies use this cms for development //www.ycgtj.gov.cn/ This website is made by weaving dreams 834 errors, 42 warnings Such a website is quite difficult to optimize. If the content is not good, it is likely to be K.
Wangqi CMS: This is their case address: //www.honkmc.com/ 86 errors, 68 warnings Such code is also a bit difficult to optimize.
UEO type website: Let's take //wwwihucc.com/ This website is tested
Through W3C certification, this is the advantage of UEO marketing website code. Of course, most website codes do not conform to W3C certification now. If you want to do SEO, the error rate should be at least 10 or more. Otherwise, it will take a lot of manpower and financial resources to do keyword work. Let's take a look at the data of UEO type website optimization: (Note: there is no professional optimization team, the company only employs an editor to post articles on this site, and does not do any external links. External links are only friendship links)
2. High user experience UEO type website has simple code and fast access speed. It is produced by professional designers. Its pages are clean and atmospheric, highlighting the core competitiveness of the product, so that users can find what they want once they visit the website, prevent jumping out and improve the conversion rate.
3. Short development cycle Because the website has a ready-made template, you just need to order it, and it can be completed in 1-2 days. Please be sure to send your company's logo to our designer, and we will change it to your website after processing. If you don't have a logo, you can ask us to make it (you will charge some fees). If you are not satisfied with the color of the website, You can tell our designers that we will make the website the color you want, but we suggest that the color of the website should be subject to the LOGO.
4. Affordable price UEO marketing website only costs 3800 yuan to purchase for lifetime. We only charge once. If you don't have a domain name space, you can buy it from us. You only need to pay us the space domain name fee every year. If you already have a space domain name, you can directly deploy it. If you have problems during deployment, you can call 010-85864413 and we will give you technical support. Please click here to view the server configuration.
The difference between UEO website template and customized website building:
UEO website:
Advantages: 1. The website complies with w3c certification, which makes the search engine like your website more. 2. Suitable for user experience, search engine optimization (SEO). 3. Powerful, the column level can be freely switched to the main navigation to add and modify. 4. The development cycle is short, and the product is ordered and launched on the same day. 5. Because the website is static, the execution speed is fast and the security is high. 6. Low cost.
Disadvantages: 1. Because they are all written modules, the scalability is relatively poor. 2. The design is already formed, and cannot be designed according to the customer's needs. The same template may occur if more orders are placed.
Customized site building:
Advantages: Design according to customers' needs, highlight creativity, design concepts, and highlight the corporate image. It is rare for websites to be the same.
Disadvantages: high cost, long development cycle, not conducive to search engine optimization (SEO)
With rankings and traffic, how can we not make money? What are you waiting for? Please click here to buy advice UEO marketing website 。
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