Don't forget UEO while SEO the website
Source: Shangpin China |
Type: website encyclopedia |
Date: August 1, 2012
With the rapid development and popularization of the network, SEO The competition has become more and more fierce, and has entered the "revolutionary era" of the previous era. As a website optimizer, we should turn the focus of optimization to the site optimization. The content of site optimization is not limited to the internal chain and content update, and doing a good job in UEO is the direction of SEOer's efforts in the future. The so-called UEO is user experience optimization (short for User Experience Optimization). A site that maximizes the user experience will often be more easily ranked. Along with the rapid development of network and popularization, SEO competition intensified, have entered the promising before "revolution". As a web site optimization personnel, we want to turn in the center of gravity of the optimization station optimization, the optimization of the content in the station and not limited in chains and contents to update, completes the UEO is SEOer future direction. The so-called UEO namely (User Experience Optimization is the abbreviation of) User Experience Optimization, a User Experience will be the ultimate site will often easier to obtain ranking.
In my opinion, SEO and UEO are complementary. SEO is the most basic and cheapest means and method of search marketing. Now many website optimization personnel are SEO for the sake of search engine ranking, completely ignoring the importance of UEO, which is not desirable. In the author opinion, SEO and UEO is complementary relationship exists, SEO is search marketing the most fundamental and most cheap means and methods, now a lot of web site optimization personnel are all in the search engine rankings and SEO, completely ignored the importance of UEO, this is not advisable.
Website UEO is an optimization strategy for users, which can effectively increase website PV, reduce bounce rate and increase product conversion rate. Listen more to the voice of users, understand their needs, and fundamentally solve the problems of users. This can make the website more consistent with the user experience, more humanistic, and effectively improve the cohesion of the website. Site UEO is based on the user and optimization of strategy, can effectively increase the website PV, reduce the rate of jump out, to increase product conversion rates. Listen to the voice more users, understand the needs of the users from the fundamental solution to the problem of users, such doing can make web site more in line with the user experience, more human, and can effectively enhance the website bonding degree.
So how to effectively optimize the user experience? In the following, the author will briefly share several ways to improve the user experience for your reference: So how to carry out the effective user experience optimization? In the following, the author gave you simple user experience of ascension to share a few methods for your reference:
First, whether your website style conforms to your industry characteristics
Your website conform to your industry style characteristics
Website Design Just like your clothes, you should be full of your own personality and style. But does this kind of personality and elegant demeanor suit your professional characteristics? The same is true for websites. Your website is a technology website but uses an entertainment style website template. It loses the serious and rigorous style that should be found in technology websites. I believe users of such websites will not like it. Therefore, the interface style of the website must conform to the characteristics of your industry. Website design is like your dress will be filled with his own character and style. But this character and style dress with your professional feature? Website is the same, your site is the--but with the use of the entertainment kind of style website templates, lost in the science and technology should be serious website rigorous style, I believe this web site users won't like. So, the website interface style must meet the characteristics of your industry.
Second, whether the content of your website is updated continuously
Your site's content whether to continue to update
As we all know, the website's continuous updating of original content will be recognized by search engines, and will be greatly improved in terms of inclusion, snapshot and ranking. Similarly, regular and fixed updates every day will also make users like it. For example, the author's Jia Xuelong blog cannot update original articles every day. So I set up a web digest on the inner page to ensure that high-quality articles are updated every day, so that readers and spiders will not be visual fatigue. Of course, the updated content must not be pseudo original or illogical, and the last sentence does not follow the next sentence. Such content may deceive the spider, but the user will certainly immediately close the page, which increases the jumping rate of the website. In conclusion, the content should be kept up to date and the quality of the content must be well controlled. As is known to all, the website continuous updates original content will get the search engine's approval, no matter in included, or snapshots, or ranking can have a big ascension. Also, every time the update will also designated the customer like, such as the author of the JiaXueLong blog, could not update the original article every day, that I was in the inside pages built a network abstract, ensure the high quality of every day the update, so readers and spiders will not visual fatigue. Of course the content of the update is sure don't fake original or statements impassability, the sentence to out of the sentence, such content may deceive spiders, but users will immediately shut down web page, for no reason increased the rate of web site jumped out. To summarise is content to keep updated, content quality must be a good close.
Third, whether the theme of your website meets the preferences of visitors
Your site theme whether accord with the be fond of of visitors
If your visitors are mainly female users who like romance and fashion, then the theme color of your website and the logo part of your website should meet the preferences of these audiences. The color of the website should be fashionable and romantic, such as pink or purple. For example, the main color of the website of Pacific Women's Network is purple, which is full of fashion and romance. If your visitor is mainly users like romance and fashion women, that your site theme color, and websites will meet the audience LOGO part of be fond of. The website will use of fashionable romance tonal some, such as pink or purple. The comparison of the female kind website do outstanding such as the Pacific women nets website is the mass-tone attune with purple, full of fashionable romantic breath.
Epilogue:
There are not only three ways to improve the user experience and do a good job in website UEO. We need to pay attention to the stability of the server and whether the size of the website's image conforms to the size. Many people have said before that we will not elaborate here. The visit rate of site users who only do SEO without paying attention to the user experience is one-time. Only by optimizing the user experience can users visit frequently, and the user return rate and PV of the website will increase steadily. With a user base and a good user experience, is the product conversion rate still worrying To improve user experience, completes the website UEO method not only these three points, the stability of the server and web site with the size of the image size compliance with all we need to pay attention to, the front have a lot of people said here is not dwell on it. Only do SEO and does not pay attention to the user experience is not the site users one-time, completes the user experience optimization, the user would often visit, web site to lead and PV will steadily increasing. A user base and a good user experience, products with sorrow conversion This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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