Benefits of website construction to the company
Source: Shangpin China |
Type: website encyclopedia |
Date: August 13, 2012
After all, enterprise websites are different from professional ICP or portal websites. It is impossible and unnecessary to be small and comprehensive. Each enterprise has its own specific products/services, and the content of the website should be set around the core business of the enterprise. The enterprise website should not be just a decoration. The website is the most useful marketing tool. Of course, only on the premise that the website can meet the needs of users, can the marketing function of the website really play a role. What information do users need? The enterprise website, after all, different from the professional ICP or web portal, not may also have no necessary to complete, each enterprise has a particular product/service, the content of the web site to the core business around enterprise set up. The enterprise website should not just a decoration, the web site is the most useful marketing tool. Of course, only in the website can meet user needs information under the premise, the web site of the marketing function can really play a role. So the user need what information?
This problem is the first thing that website planners should consider. First, they must analyze what potential visitors are, and then design relevant content in a targeted way, so that they can be targeted. Generally speaking, there are several main types of visitors to an enterprise website, namely: direct users, dealers, equipment and raw material suppliers, competitors, etc. The first two types of visitors are the existing users and potential users of the company, and they are also the objects that website content should focus on. As for suppliers, except for those comprehensive e-commerce websites with B TO B functions, most enterprise websites focusing on information release rarely take into account, so they are not the key content of general enterprise websites. As for competitors, the purpose of visiting is simply to understand the new trends of your company, or Beijing Website Design What is the level and whether there is anything worth learning from? For this, we should give appropriate "precautions" when releasing relevant content, rather than let competitors return with full load. This problem is website planners should consider above all, we must first analysis may visitors what, then pertinently design related content, like this can be targeted. Generally speaking, a enterprise web site visitors to the main have a few kinds of, i.e., the direct users, dealers, equipment and raw materials suppliers, competitors, etc. The first two kind of visitors is the company's existing customers and potential customers, also is the web site content should focus on the object of satisfy. As for suppliers, except those who have the comprehensive function B TO B for e-commerce sites, most with information release is the enterprise websites rarely attend TO, and therefore, it is not the average enterprise web site the key content. As for competitors, the purpose of the visit is common to understand your company's new trend, or Beijing website design level how to, whether it is worthwhile for place, to this, release the related content in should give appropriate "to guard against," and not allow competitors to yourselves.
Since the existing and potential users of the company are the focus of the website, it is necessary to carefully analyze what information they need. Taking a TV manufacturer as an example, the purpose of a user/potential user visiting an enterprise's website is roughly to see what new products are available, compare the performance and price of products of different specifications, compare them with similar products of other brands, query local distributors and warranty addresses, etc. If online ordering is possible, Users naturally also want to know information related to this, such as ordering method, payment method, delivery time and cost, return and replacement policy, etc. Therefore, these contents should be the focus of the website. Since the company's existing customers and potential customers is the focus of the web site take care of objects, then to seriously analyzes what they need information. In a television production enterprise, for example, a user/potential users access to some enterprise web site to roughly several: see what new products, comparing the different specification product performance and price, and other brands of similar products for local comparing, distributor and the warranty address, and so on, if can be online ordering, users are eager to know what nature and the related information, such as order mode, means of payment, delivery time and cost, replacement goods policy, etc. Therefore, the content of the site should be as a key point.
It is so simple to say that it seems to be the most understandable truth. However, many websites are often "off topic" in content design. Even in the United States, where e-commerce has been relatively developed, the unreasonable design of enterprise websites is also very obvious. In China, it may not be surprising. It is so simple, it seemed to understand but truth, but a lot of the web site in the content design "change the subject to the phenomenon of" but often happen. Even in electronic business is more developed the United States, enterprise web design unreasonable situation also ten points clear in the China, perhaps more appear wonder.
1、 Establish company image and expand business publicity. It includes the general introduction of the company, such as the company's size, company structure, company products, company culture, company philosophy, business purpose, business objectives, values, long-term planning, the company's honors, some new products that the company is now studying, the company's future development trends, the company's products or services with distinctive characteristics and market positioning, etc. In addition, some high-quality services of the company can also be added. The company information includes not only text information, but also some picture information, such as company building pictures, company staff pictures, especially company product pictures, which makes the company more realistic and convincing to show to customers. Try to make customers understand the company more comprehensively and meticulously. A, set up the company image, expand business propaganda. Includes company general introduction, such as the company size, the company structure, the products of the company, the company culture and concept, management tenet, objectives, values, a vision, the company ever honor, the company is now in the research of some of the new products, the company the future trend of development, the company's product or service has the characteristics of the different and market positioning, etc. Another may be added to the high quality service and so on some companies. The company material include not only text material, also contain some pictures information, such as company buildings pictures, the employee of the company image, especially the company product pictures, etc, make the company more lifelike, has said to serve more customers show before in force. As far as possible let customers for the company know more comprehensive, more detailed.
2、 Collect customer feedback and enhance customer service. Through the company's website, a unified data sending and receiving system can be established to enhance the security, stability, timeliness and ensure the interests of customers. It improves the service quality, and can provide information about the company and its products and services required by customers in a fast and convenient way. Use advanced communication and expansion means to increase the number of users of the company. It greatly improves the speed of business communication and expands the function of the channel. It has narrowed the distance between the company and customers and strengthened the relationship with customers. The company can serve our customers 24 hours a day, keep after-sales contact with our customers, listen to their opinions, answer their frequent questions, and receive various feedback information from customers in a timely manner, so as to find and solve problems as early as possible. Second, collect customer feedback and strengthen customer service. Through the company's website, can establish unified material sending and receiving system, enhance the security, stability, timely *, ensure that the interests of its clients. Improve the quality of service, and in a fast, convenient way to provide the company and its products information and customer services required. The application of advanced communication extension means, increase the number of users of the company. Greatly improving the business communications speed, expanded the function of the channel. Close the distance of the corporation and clients, and enhance the relations with customers. The company can be a full 24 hours to service our customers, and our customers to stay after contact, listen to the customers' opinions, answer customers often questions, and can in time of all kinds of feedback information received from customers, early detection and solve problems.
3、 Online market research and online marketing. Through the website, we can shorten the cycle of launching new products and opening new markets, meet customer needs to the greatest extent, and achieve the purpose of expanding the market and increasing profits. The company publishes its own product information and dealer information on the website, and customers can apply to join the company according to the situation SEO website optimization , or directly place sales orders to the company through the website order system; After receiving the order, the company confirms it, and then provides the customer with information. develop UEO marketing website construction The main contents are as follows: 1. Product information: introduce the company's sales materials on the website, and classify them according to the product structure, so that customers can check and buy. 2. Customer information: mainly used to collect and manage the relevant information of sales customers, so as to facilitate the recommendation and follow-up of customers and promote the company's sales activities. 3. Sales Order: online submission and management of sales orders between companies and customers. 4. Dealer information: Publish the telephone number, address, fax number, business personnel name, responsible field or product project of the company's sales office and main dealers on the website to promote sales. Three, online market research, and develop the network marketing. Through the website realize shorten introducing new products and new market open the cycle of the products of the company are aunt sales activities, satisfy customer demand to achieve market, and increase the purpose of profit. The company will own product information and distributor information published on the Internet, the customer can apply to join according to the circumstances of the company SEO site optimization, may also directly through the website to public order system under the company sales order; The company to receive the order after the confirm, and then to provide information. In UEO marketing type website construction is the main content of: 1, product information: will the company sales of material in the website introduced propaganda, according to the product classification structure, so as to help the customer buy access. 2, the customer information: mainly used to collect and manage the sales customer information, and is convenient for guest of jehu and follow the recommendation, to promote the company's sales activities. 3, sales order: to achieve the company and customers of sales order between submitted online and management. 4, distributor information: will the company's sales office and the main distributor's phone number and address, fax, business personnel responsible for the area's name, or product project posted on the web site, in order to promote sales.
4、 Establish information database and implement e-commerce. Establish a complete information database of the company, one internal and one external. Internally, maximize the use and sharing of information resources within the company, and save, search, view, reuse, etc. information; Externally, let customers know as much as possible about the nature of the company and business characteristics, and classify the information for customers to search and view. In addition, visitors can learn about the company's information through the website. If they are interested in subscribing, they can submit information orders online. Managers can view, retrieve, manage orders according to conditions, and feed back to the marketing department to get in touch with customers who make orders in time to achieve simple e-commerce. Four, set up information database, the implementation of the electronic commerce. Set up complete information database, a internally, a foreign. Internally, the maximum reach in the company of information in the use of resources and sharing, the information preservation, search, view, reuse, etc.; Foreign, let the customer as much understand the nature and business characteristics, the information classification, facilitate customer search and check. In addition, visitors through the web site to see company information, if have the intent of the subscription, can submit information online order, managers can according to the condition check see, the retrieval, the management order, and feedback to the Marketing Department, timely and make the order to contact the customer, and realize the simple electronic business.
5、 The enterprise website that directly realizes good online sales is not only a good publicity for the enterprise's image, but also can assist the enterprise's sales, and even directly help the enterprise to realize product sales through the network. Five, direct sales network of good corporate website not only for the image of enterprise is a good propaganda, and can assist enterprise sales, or even through the network directly help enterprises to realize the sale of the product.
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