Construction scheme of e-commerce online mall website
Source: Shangpin China |
Type: website encyclopedia |
Date: July 22, 2012
Shopping Mall Website construction In addition to meeting the needs of shoppers, it can also help merchants in the mall to develop commercial channels. Therefore, many businesses choose the mall website construction to increase the sales of their products. Now focus on network technology to make a plan for the construction of mall website for everyone to understand the construction process of mall website. Website construction in addition to meet the mall shoppers demand outside, still can help develop business channel businessman mall. So a lot of businessmen who choose to increase their website construction mall product sales. Focus on science and technology for everybody below network do a mall website construction plan for everybody to understand the commercial city website construction process.
1、 Mall site construction goal
Through the construction of online shopping malls, it is an effective solution to solve the problem of poor information circulation by establishing and using the Internet to open up information channels, helping enterprises to adjust their product structure in time, and assisting dealers to open the information portal of the source of goods. Through the concept of modern e-commerce, it helps enterprises transform their operating mechanisms, establish modern enterprise systems, and improve their management level and market competitiveness. The main performances are as follows: Through to the online mall of the construction, establishment of use the Internet to exploit information channel, help enterprise timely adjustment of product structure, and to help dealers open source of goods information gateway information circulation become solve clogged effective schemes. Through the modern electronic business ideas to help enterprise change its operating mechanism, and the establishment of a modern enterprise system, improve the management level of enterprises and market competitiveness. Main show is as follows:
1. Provide customers with the service function of freely choosing the products they need; 1, for clients to provide free product required the choose and buy of the service function;
2. Timely supplement and add the latest quality and function products to the shelves; 2, timely supplements and increase the quality and function of the latest product act
3. Timely provide customers with information exchange on products and services; 3. For the customer provide products and services of information exchange;
4. Expand market publicity and improve brand image; 4. Expand the market promotion, and enhance the brand image;
2、 Mall website construction demand analysis
As the authoritative portal in the industry, the service portal is the first industry portal that combines B2B and B2C perfectly. Build an e-commerce trade platform for the global service industry with unique industry resources and industry authority. The functional design follows the principles of applicability, practicality and humanization. Applicability means that functions not implemented at this stage are not considered; The so-called "practical" refers to something that is simple and unadorned, and does not consider fancy but has no practical significance and function. Humanization refers to the display of website content and the development of functions according to the browsing habits and consumption habits of netizens. Service web portal as an industry authority web portal, pioneering B2B and B2C of perfect combination of industry portal precedent. With unique industry resources and industry authority of creating a global service industry e-commerce trade platform. Function design follow applicable, practical, human nature for the principle. The so called the application, it is to point to not in this stage function of the realization of the not to consider; The so-called practical, it is to point to simple, not consider fancy and no practical significance and function of the things. Human nature, it is to point to by the Internet browsing habits and consumption habits to distribution site content of the show and the function of the development.
3、 Online mall website construction planning
According to the different characteristics, service concepts, and service content forms of physical malls and e-commerce, different web expression methods are planned and constructed to reflect the service characteristics of enterprises in terms of design and creativity, as well as the direction of industry expansion. It is customized and inclusive. According to the entity mall and electronic business characteristics, the service concept, service content, form different, planning and construction of different web page expressing, in design and creative enterprise reflects both the service characteristics, and the direction of both the industry development. It will not only tailored, and eclectic.
1. Design style Based on the CI system of the enterprise belonging to the website platform, the standard is the reading habits of different visitors; On the website platform affiliated companies CI system as the foundation, visitors with different reading habits for standard;
Website attribute: vertical website; Website attributes: ChuiZhiXing site;
Multilingual websites will be designed according to the browsing habits of visitors in different languages. For example, Chinese pages are designed according to the browsing habits of Chinese, while English pages are designed according to the habits of visitors from English speaking countries. Multi-language website will according to the different language of visitors browsing habits to design. For example, Chinese web pages, as Chinese browsing habits design, English is English countries according to your visitors page of the habit to carry on the design.
2. Interface creative Establish UI specifications: Establish UI standard:
Website CI design, system page style; Web page design, system CI style;
Standard icon style design, unified composition layout, unified tone, contrast and color scale; The icon of the standard style design, the composition of a unified layout, unified color, contrast, levels;
Picture style; Picture style;
Navigation/structural design; Navigation/structure design;
The development principles followed by prompt information and help document text expression. Tip information, help documents written expression of the principle of development follow.
3. Website designing steps
(1) Building a website image Plan the website according to the development mode and strategic deployment plan of the website developer of the online mall to achieve good operation and SEO The goal of the website. According to online mall developer web site development way in the strategic plan of the website plan and planning, in order to achieve a good run, realize the target site erection.
(2) Website information layout The main information structure and layout of the online mall website is the framework of the overall website. All content information will be laid out on this basis. A clear layout will make it easy for visitors to get the information they need quickly. Online mall the main body of the website information structure and layout, it is the overall framework of the web site, all of the content of the information will be on the basis of for layout, clear layout make them can quickly get necessary information.
(3) Web page making advanced technology application This is an indispensable part of a successful website. The content of the website must be lively, and the overall style and creative design of the website can attract visitors to stay. We use the most popular CSS, FLASH, Javascript and other technologies on the network to design the static and dynamic pages of the website. The pursuit of simplicity and practicality conforms to the browsing habits of the Bank's customers, highlighting functionality and practicality. This is a successful website are indispensable important parts. The content of the site must be vivid and lively, the integral style of the website creative design, can attract visitors to stay, we use now Internet's most popular CSS, FLASH, Javascript technology website of the static and dynamic page design. Pursue form Jane's day, practical meet industry line of customers browsing habits, outstanding functionality and practicality.
4、 Mall website construction process
（1） Domain name: Register some international domain names. (Domain name registration some international domain name.)
Note: Enterprises/institutions need to pay attention to the protection of intellectual property rights in domain names. The following domain names are recommended for protective registration. Tip: enterprise/institutions need to pay attention to domain name aspects of intellectual property rights, and the following kinds of domain name suggest protective registration.
1. English domain name: com/. net/. org/ Gov.cn/cn/. com. cn/. net. cn/. org. cn, etc. 2. Chinese domain name:. China/. company/. network/Chinese. com/Chinese. net, etc Price: 200 yuan/year for each suffix domain name Note: The number of domain name management organizations is growing fast, and it is improper to register all domain names. Universal website belongs to website promotion
（2） Space: 1000M universal host space.
（3） Website system division: the website system is divided into two parts, one is the website foreground system; The second is the background management system. There are two types of corresponding users: external users, namely website visitors; The second is the website system administrator and the personnel authorized to manage. The website system division: the website system is divided into two parts, one is the web site front desk system; 2 it is background management system. Corresponding user of two, one is external users, namely web site visitors; 2 it is the website system administrator and awarded the personnel management authority.
（4） Website version: The website language is simplified Chinese, and other language versions can be added if the customer needs. For simplified Chinese language website, if the customer need could also add other language versions.
（5） Design style: Based on the CI system of the enterprise of the website platform, it takes the browsing habits of different visitors as the standard. Color, style, generous and concise; Website attribute: e-commerce website. On the website platform affiliated companies CI system as the basis, different visitors browsing habits as standard. Colour, style, generous, concise; Website attributes: electronic commerce type website.
（6） Hardware system: Enterprises can host servers or rent servers, rent virtual hosts, or we can provide server hosting services, server rental services Virtual host Rental services. By enterprises themselves hosting servers or renting servers, web host, or we provide online mall stand server hosting service, server rents service, virtual hosting service.
（7） Human resource allocation: It mainly analyzes two aspects of human resources: 1. website system management; 2. Website information management; Two aspects of the main analysis of human resources: 1. The website system management; 2. The website information management;
The website development is in the charge of a professional technical team, so there is no need to develop website system personnel, just their own internal staff through simple training to publish product information on the website, update information and other website content updates. Web development professional technical team responsible for, so no web development personnel system, only their own internal staff through simple training in a web site for a commodity information release, information such as updating of the information web site updated.
5、 Mall website construction system frame
Home channel system
The unique website channel classification management is flexible, simple and personalized. The unique website channel classification management, has the flexible, simple, personalized characteristic.
1. Any channel classification, unlimited extension of subcategories and their related attribute settings, hiding, access restriction, batch management, etc; 1, any channel classification, expanding the son classification and related attribute to set, can conceal, restrict access, batch management, etc.;
2. The channel style is customized, and the page style is modified at will to meet the application needs of different industries; 2, channel style from the definition, free to change the page style, realize the different industry application needs;
3. Each channel can be fully functional, and can flexibly choose industry trends, product display, supply and demand information, price query, market information and other content to reflect according to needs; 3, each channel can be complete function to reflect, according to the need can be flexible choice industry, product exhibition, dynamic supply and demand information, price inquires the content such as, market information; embody
Information management system
The function of the information management system is perfect. It is thoughtful and pays attention to details. Information management system perfect function, thoughtful and pay attention to the details of the embodiment.
1. It fully supports the release and management of massive information, multi category synchronous addition of information and batch addition, deletion and movement, simplifying tedious information management work; 1, fully support the mass information release and management, classification and batch additions add information synchronization, mobile, simplify complicated information management work;
2. According to the application needs of different industries, information related attributes can be customized, modified and extended to reflect the professionalism of information content; 2, according to different industry application needs, can be defined modification, expand information related attributes, reflect the information content of professional;
3. It can be applied to relevant channels for publishing various classified information such as policies and regulations, market dynamics, industry analysis, etc; Three, can be used in the policy and regulations, market trends, industry analysis, etc. Various kinds of classification of information release related channel;
4. There are no restrictions on information classification, and multiple information topics can be set up by oneself, thus strengthening the information collection capacity of the website; 4, information classification no limit, and to build more information project, thus strengthening the website collect information ability;
5. No background operation is required, and the generation of real synchronous static pages has an efficient browsing mechanism and response speed. 5, no background operation, the real synchronous static page generation, have a highly efficient and browsing mechanism and response speed.
Enterprise database system
Considering the actual needs of multi industry enterprises, it can meet the needs on demand. To consider many industry enterprise actual requirement, can with the need to strain.
1. There are no restrictions on the definition of enterprise classification and industry content characteristics; 1, for enterprise classification and industry characteristics definition content without any restrictions;
2. Support enterprise video exhibition and broadcasting, and support enterprises to introduce pictures and texts; 2, support enterprise video show, support the enterprise introduces both pictures and texts;
3. Any enterprise can apply for joining at the front desk of the website, and the back desk will conduct review, statistics and batch management; 3, any enterprises can apply to the front desk in site, the background audit and statistics and batch management;
4. Through flexible member group settings, a multi-level enterprise member system can be realized, reflecting the thoughtful service for customers of different sizes; 4, through the flexible group members set, can achieve more level enterprise member system, reflect different scale of customer service;
5. According to the needs of website operation, it can realize a variety of enterprise promotion services such as top ranking, star enterprises, recommended enterprises, and industry well-known enterprises; 5, according to the website operation needs, can realize enterprise TOP ranking, star enterprise, enterprise, industry well-known enterprise recommended and so on many kinds of enterprise promotion service way;
6. It can search and query by enterprise name, industry classification, location, enterprise legal person and other single characteristics, and can query in multiple ways. 6, be able to name of the enterprise, classification, the industry area, the characteristics of the enterprise as a legal person and other single search, can a variety of mixed inquires way.
Product information system
Diversified product expression forms can best represent the product characteristics of different industries. Diversified product forms, the biggest may represent different industry product features.
1. Like channel management, the product can set and manage any category; 1, as channel management, the product can realize any classification setup and management;
2. The content of product release can be realized by using all known multimedia effects; 2, the product can be issued the content using the known all multimedia effect to the implementation;
3. In order to meet the needs of different industries, the content attributes of products can be modified and extended flexibly; Three, to supply the needs of different industries, the content of the product attributes, flexible and modify and expand;
4. Support product priority sorting, popular sorting, category sorting, update sorting and many other forms; 4, support products, sort and hot, sort and optimal category, such as sorting order update many form reflect;
5. It supports classified retrieval and query based on classification, price, name, and user-defined characteristics of industrial products. 5, according to the classification, price, support and industry product name and other custom features the search query classification.
Supply and demand information system
It is not only an isolated system, but also an organic combination of many functions and more specific practical application. Not only is a isolated system, and many other functions of the organic combination of the practical application of the more thoughtful.
1. In combination with user group management, realize the distribution authority of supply and demand information of diversified and multi-level members; 1, combined with user group management, realize the diversity, more members of the level supply and demand information delivery privileges;
2. Buyer information, seller information, enterprise information, personal information, etc., and the classification form is determined by you; 2 the seller and the buyer's information, information, enterprise information, personal information, classification form by you decide;
3. The free information and payment information can be flexibly set, which can realize membership payment, click to view payment and other income methods; 3, free information, pay information flexible setup, which can realize the membership pay, click access to pay income and so on the many kinds of ways;
4. Support multiple sorting methods of supply and demand information, such as priority sorting, popular sorting, update sorting, classification sorting, etc; 4, support the optimal supply and demand information, sort and popular sort, update, sort and classification of sorting sort order;
5. The information content is not limited to one format, and can be realized in pictures, texts, animations, and videos; 5, information content not, graphic, animation, video and all can realize;
6. A variety of online communication methods, including SMS, message system and details for customers. 6, a variety of online communication, in the station messaging, voice mail system, the place of detail for customers think everywhere.
Investment promotion information release system
1. Investment promotion information includes investment promotion, enterprise cooperation, joint venture and many other classified needs, which can be modified, set and expanded by yourself; 1, investment promotion information including investment promotion, enterprise cooperation, joint to join, and many other classification need, to modify, setting, expand;
2. Combine with enterprise database, product information system, supply and demand information system, etc., to provide all-round professional information services for enterprise customers; 2, and enterprise database, product information system, and the supply and demand information system, and so on, for enterprise provide a full range of professional level information services;
3. Support the online display of multimedia video, and create the possibility for the incisive transmission of enterprise characteristics and advantageous products; 3 multimedia video online exhibition, support for the transmission of incisively and vividly characteristics and advantages of enterprise products that make possible;
4. Enterprise members can communicate via SMS and email through the communication system to achieve further understanding; 4, enterprise between members can exchange system through text messages, E-mail communication, can realize further the understanding;
5. It supports various types of classified queries, such as the name of the investment attraction project, its classification, enterprise name, release date, etc. 5, support form kinds of classification inquires the, such as investment promotion project name, place of classification, the name of the enterprise, the release date, etc.
Advertising system
1. The advertising content can be put on any column or page of the website; 1, advertising content on the web site can be arbitrary columns, any page position;
2. The advertising content can be embodied in any electronic media, and is completely arbitrary; 2, the contents of the advertisements can in any way electronic media reflect, completely follow one's inclinations;
3. The ever-changing advertising mode can specify advertising content and display it completely at random; 3 and protean advertising model, which can be designated advertising content, can completely random display;
4. It can define multiple advertising keywords, prioritize ads, and expand advertising operation methods; 4, can define multiple advertising key words, can advertising optimal sort, expand advertising operation;
5. Through the classified management of advertisements, it can flexibly choose the different advertisements of website channels; 5, through the classification management of advertising, can choose different advertising website channel distinguish;
6. Detailed statistical data analysis of advertisement browsing, advertisement click, etc. 6 and elaborate advertising, advertising click browse and statistical data analysis.
Data release system
1. The system can be selectively open, or targeted at some types of members, or operate in a charging mode; 1, the system can have the option of open, or against part of type of members, or take a charge mode operation;
2. Fully customized classification management, such as single category data, industry and region data, annual statistics, import and export data, etc; 2, fully customizable classification management, such as single classified data, industry area, the annual data statistics and import and export data, etc;
3. Provide data browsing or downloading services, and provide data content or address encryption, anti-theft, copy prevention and other functions; 3, provide data access or download service, and has provided data content or address of the encryption, security, against the function such as copy;
4. Support multiple payment methods, such as online banking, Alipay, and traditional payment. 4, support for multiple payment, net silver, pay treasure, traditional payment, etc.
Talent information system
1. Classified management is carried out according to the characteristics such as industry posts or regions, and relevant attributes can be modified and extended by the user if there is a special industry need; 1, according to industry jobs or regional division traits such as classification management, has special industry need to modify and expand the set related attributes;
2. Enterprise recruitment information can realize the functions of priority release, information ranking and recruitment enterprise recommendation; 2, the enterprise recruitment information can realize priority issue, information optimal rankings and recruitment firms and recommend function;
3. When publishing job information, it can realize the online image and text editing function similar to WORD; 3, release information on job can realize when with WORD of similar in WenBian chart function;
4. SMS, message, email and other communication methods can be selected to achieve interactive communication between recruitment parties. 4, text messaging, voice mail, E-mail and so on many kinds of communication provides the choice, realize the interaction of recruitment.
Member management system
1. Member management system is the online registration and member information management system provided by the website. 1, member management system is the web site provides online registration, membership information management system.
2. The website administrator can count and view members' information, and make better use of members' information resources for network contact. 2, the site administrators can statistics, check member of the information, make better use of the information resources network members contact use.
Community BBS system
1. The forum system service is already a very common interactive communication service for Internet websites. 1, BBS system service is a kind of very common Internet sites of mutual communication services.
2. The forum can provide users with an open classified forum service, where they can express their feelings, exchange some technologies, experience and even life 2, BBS can wrote to the classification of the project provides open discussion service, users can post their own some impressions, communication technology, experience and even some life...
3. It can increase visitor interaction. It can drive the browsing volume of the website. Three, can increase the visitors interaction. Can drive the website hits.
Search function system
1. It can make it easier for customers to find the goods they want. 1, can make our customers more convenient find your to find the commodity.
2. The search function saves customers' time to a certain extent and effectively improves efficiency 2, the search function in a certain degree of customers save time, effectively improve the efficiency
Message function
The administrator displays it on the foreground after background audit to prevent bad information. Administrator in the background after the review showed the front desk, prevent bad information.
Instant communication function
As long as the number is added in the background, QQ, MSN, email and other instant messaging icons can be displayed in the foreground. Click to communicate online. As long as in the background, add number, front desk can display the QQ, MSN, E-mail and instant messaging icon, click away online communication.
Stand inside query system
Function description: Visitors can enter keywords at any time to query any relevant information on the site they want, which greatly facilitates the browsing of information and greatly increases the viscosity and depth of the website. Description: your visitors may at any time input key word inquires stand you want any of the relevant information, the great convenience to browse through the visitor information, greatly increase the viscosity of the site's visitors and depth.
Link system
Increasing the richness of the website and connecting some complementary websites will increase the dependence of users on the website. Increase your richness, connecting some complementary website, will increase the user of the site's dependence.
In order to better promote and expand the popularity of the website, we can reach agreements with many famous websites in the industry and outside the industry. In the spirit of mutual cooperation, both parties can exchange links on their own websites. It will definitely bring win-win results to both sides. In order to better propaganda, expand the site's popularity, with many in the month and can reach an agreement, the famous site mutual cooperation spirit, in their respective site do link exchanges. Must be able to bring win-win for both sides of the effect.
6、 Technical support （1） Front desk columns that: 1. Home page: (1) Website head: login and registration button, set as home page, add favorite button, navigation bar, LOGO; (1) website head: landing and registered button, set for home page, adding the collection button, navigation, LOGO;
(2) Latest update: the list is displayed by adding time to the title. (2) the latest update: the way the list for title plus time.
(3) System bulletin: some announcements issued by the administrator in the background. (3) system announcement: administrator in the background of the public announcement released some information.
(4) Picture list area: pictures of enterprise products or pictures of enterprises. (4) image list area: the enterprise product pictures or introduce enterprises to pictures.
(5) Classification list area: displays the latest content in the form of columns according to various classifications. (5) classification list area: according to all kinds of classification, in the form of columns show the latest content.
2. List page:
The list page consists of the following parts: List page is by the following several parts:
a) Website header: similar to the homepage website header A) website head: and the front page head similar website
b) Picture content recommendation column: list the recommended pictures and content in this type of pictures. B) photos recommended column: lists the pictures are recommended in the pictures and contents.
c) Picture Content Ranking Bar: lists the pictures and content with the highest click rate under this category. C) photos ranking bar: the categories listed the top rate on the picture and content.
d) Image content list area: lists all the image content under this category or finds the image content by criteria, and can be sorted: by upload time, by production date, by recommendation level, by total number of views, etc. Each list item includes the following elements: content image, content name, content category, upload time, recommendation level, number of views, etc. D) photos list area: list all the photos of or in accordance with the conditions inquires photos to, and can order: including according to upload time, by production date, the recommended level, according to browse the total number, etc. Each list items including the following kinds of elements: content pictures, content name, content categories, upload time, recommended grades, browse the number, etc.
3. Content page:
The content page consists of the following parts: The content page by the following several parts:
(1) Website header: similar to the homepage website header; (1) website head: and the front page head similar site;
(2) Picture content recommendation column: list the recommended pictures and content in such pictures; (2) the picture content recommended column: lists the pictures are recommended in the pictures and contents;
(3) Picture content ranking column: list the pictures and content with the highest click rate under this category; (3) photos ranking bar: the categories listed the top rate on the pictures and contents before;
(4) Image content list area: lists all the image content under this category or finds the image content by criteria, and can be sorted: by upload time, by production date, by recommendation level, by total number of views, etc. Each list item includes the following elements: content image, content name, content category, upload time, recommendation level, number of views, etc; (4) photos list area: list all the photos of or in accordance with the conditions inquires photos to, and can order: including according to upload time, by production date, the recommended level, according to browse the total number, etc. Each list items including the following kinds of elements: content pictures, content name, content categories, upload time, recommended grades, browse the number, etc.;
（2） Background management
1. Picture management: The management of pictures includes adding, deleting, and modifying. The content elements of pictures mainly include the following: 1. The photo management: management of the images including add, delete, modify, pictures of the content mainly includes elements are as follows:
(1) Picture name: the name of the picture; (1) pictures name: the picture the name;
(2) Column: the column classification, which is generated dynamically in Column Management; (2) the subordinate section: that is subordinate to the column classification, classified by "column management" dynamic generation;
(3) Upload pictures: upload pictures to the website page; (3) upload pictures: put the pictures to the web page;
(4) Permission management: hide or display. (4) rights management: the hidden or display.
2. Column management: generally, the categories of pictures or contents are set as columns. Here you can add columns, delete and modify column names, sort menus, sort categories, and sort the first page. 2. Columns management: the general is setting the picture or content of the class as a column, here on the column can add, delete, modify column name of the menu, sort and category, sort and home page order.
3. Static page management: generate columns of static pages, including closing the static page function of the website, updating the static page of the home page, updating the static page of the list page, and updating the static page of the content. 3. Static page management: generating static page columns, including closing static page web site function, static page, page updated list update static page, page content also updated static page.
4. Advertising management: There are various advertisements distributed on the website, where you can add and modify advertisements. 4. Advertising management: web site distribution of advertising, advertising here add and modification.
5. User list: user's parameter settings 5. User list: the user's various parameters Settings
6. System settings: set system parameters, including system name, whether user registration is allowed, and whether approval is required after user application 6. System Settings: for the parameters of the system Settings, including the system name, whether to allow user registration, the user application if the need to review
7. QQ management: start and set QQ online support panel. 7. QQ management: start and setting up the QQ online support panel.
8. Password modification: administrator password modification 8. The password change: the administrator password revision
9. Announcement management: announcement articles displayed on the home page. 9. Announcement management: the home page of the article that announcement.
10. Message management: reply, modify and delete messages. 10. Message management: message to reply, edit, and delete.
11. Exit management: exit the background management. 11. Exit management: quit the background management.
12. Other support required by customers. 12. The requirement of customers other support.
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