Features of website construction
Source: Shangpin China |
Type: website encyclopedia |
Date: August 13, 2012
1. The website has no features or features are not prominent enough 1, web site features or not enough outstanding features
There are many websites that have no characteristics. Column planning depends on copy, content depends on copy, design depends on copy, and everything is copy. The viscosity of such websites is very low. There are also some websites with certain features, but their features, like those of ancient girls, are deeply hidden and not directly highlighted, so they can tell users at the first time. Is your website featured? If there is no feature, first make a feature for yourself, then highlight it correctly and tell the user to remember it. Speaking of website features, I would like to mention one website in particular, that is Shangpin China, which is a case worth studying There are numerous web site, itself didn't feature, column on copy, content on planning and design by copy, copy all is copy, the web site of the viscosity are very low. And part of the web site has certain features, but its characteristics like ancient big girl, deeply hidden, not very direct highlighted, in the first time tell users. Your site has characteristics? If no characteristic, first to get out a characteristic out, and then put it right out of the outstanding tell users, allow the user to remember. The website said characteristics, especially want to mention a website, that is still product China, shang pin China is a very worthy of case study.
Beijing website construction Shangpin China's website was launched soon, because of its distinctive features and high viscosity, it has attracted many people, including the richest man Chen Tianqiao. The original Shangpin China, though not particularly rich in content, is attractive. I remember that the highest click through rate of an article I have written has exceeded 50000 times, and the average article has at least 5000 click through rates. Beijing is China's website construction is the web site launched to soon, because characteristics, and very high viscosity, attracted a lot of people, including ChenTianQiao's richest man is often. At the beginning of shang pin China although content is not much more special, but is attractive. Remember I write an article in the above the highest rate, more than 50000 times, common article in the above hits are at least 5000 above.
Later, Shangpin China became more influential and had money. After getting the money, the pressure became greater. Seeing that it was difficult to make money simply by blogging, they changed to a large and comprehensive portal and renamed it Blog. There was nothing wrong with this change, but the change was too urgent and too fast, so it seemed to jump directly from Daya to Dayu, which made the old users unable to accept and stop using it. The old features are gone, and the new features are not highlighted. What's the result? Although the ranking of alexa has risen, it is a fact that a large number of old users have lost and the website viscosity has dropped sharply. Catching up with Sina can only become a slogan! Later still product China influence big, melts the money, to get the money the pressure, see pure do blog difficult to make money, they go to the big portal route, and renamed the blog nets. This change is not wrong, but change too hard too fast, thus directly from the jump to the big vulgar adaiah, make the old users are suddenly can't accept no longer on it. Old features have no, new features and no outstanding out. The result? Although alexa rankings rose, but a large loss of customers, it is already a fact that crash site viscosity, surpassing sina can only become the slogan!
Is your website featured? If not, quickly find out the characteristics of your website? Your site has characteristics? If not, to find out your own web site features?
Your website has its own characteristics. Try to highlight your own characteristics as soon as possible, so that your users can know your characteristics as soon as they visit your website. Then the viscosity of your website will be greatly improved. Your site has the characteristic, hurry up trying to put their own outstanding characteristics out, let your users on your web site is a can know your characteristics. So your site will greatly improve the viscosity.
2. The website design has no features and is not user-friendly 2, web design didn't feature, not enough human nature
Many domestic websites have a problem, that is, imitation, and again, the pursuit of face project. such as UEO marketing website construction 。 You can often see that when most domestic websites are opened, the home page is just a few screens, as if without a few screens of your own website, it is not grand enough. Why is this called atmosphere? Because Sina, Sohu, Netease and other portal websites are all like this. These websites are big websites. They imitate the homepage of these websites and look like big websites The domestic many websites have a trouble, that is the imitation, once again, is pursuing face engineering. For example UEO marketing type website construction. You can often see, most of the open web site a domestic, homepage is a few screens, as few screen your web site will not be like the atmosphere. Why this is called atmosphere? Because sina, sohu, netease, this gateway website. The website is large web sites, copying the the website homepage of appearance also like big web site...
This "grand" design style can really frighten many people and make them feel that your website is a big website, but the website does not rely on bluffing to survive. (So far, there are indeed many websites that rely on bluffing, but it is not the users that bluff, but the advertisers. But this is not a long-term plan after all, and I advise you not to do this for the sake of immediate small interests.). Depend on the flow, rely on the effect, is the real long-term plan! This "atmosphere" design style, really can tiger live many people, so many people feel your website is a large web sites, but not on the web site and the survival eat fooling around. (so far, there are many web site which is on the bluffing to dinner, but tiger is not the user, but advertisers. But this is no longer an option after all, advise you not to the interests of small eyes to do so). By flow, depends on the effect, it is a long-term strategy.
If the website wants to stick to users, it still needs to be humanized in design. It needs to go out more from the perspective of users, and consider how to design more convenient for users, so as to really improve the viscosity of the website. Website want to stick to the user, on the design still need some human nature, from the point of view of the user to go out, think about how to design the user to more convenient, in order to truly improve the viscosity of the website.
3. The website opens too slowly 3, website open too slowly
This is very important. If your website opens very slowly, it is not conducive to SEO website optimization Users have to wait every time they open a page. The feeling of waiting is very uncomfortable, and it will make users feel upset. Users will not like your website much if they have these feelings, let alone visit it every day. If your website opens faster than other similar websites, users will feel very comfortable with your website. Users will naturally like your website. This a very key, if your website open speed was a very slow, go against SEO website optimization users each open a page will be waiting, waiting for the feeling is very uncomfortable, and will give users the upset feeling, the customers have the feeling won't how like your website, not to mention every day to. Your website if open faster than similar sites faster, the user can feel your website is very great, let users feel cool, users will naturally like on your web site.
Don't underestimate this factor, it is a very, very important factor! Don't look down upon this article factors, this is a very, very important factors!
4. Didn't adopt corresponding strategies to improve website viscosity 4, not the corresponding increase your website viscosity strategy
Free e-magazine tracking Free electronic magazine tracking
Send electronic magazines to users every month to remind them. However, the advertising cost of these strategies should not be too high, and they should not be sent too frequently, so that users will hate them. Every month give users to send electronic magazine remind users, etc. But these strategies of advertising costs not too strong, at the same time, don't send too frequently, so that users will hate.
Regularly launch special new topics or activities From time to time to new projects or activities characteristics
We must regularly launch special topics to attract users, so that users will come back regularly. Must be regularly, regular promotes the characteristic project, attract user activities, so that users will regularly back to see.
Use easy to remember domain names With easy to the memory of the domain name
The easy to remember domain name can make users remember you easily, and can also greatly improve the viscosity of the website. Good record domain name is easy to let the user to remember you, also can greatly improve the viscosity of the website. This article was published by Shangpin China Beijing Website Construction Company //ihucc.com/
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