How to design the website structure in the combination of enterprise website construction and website optimization
Source: Shangpin China |
Type: website encyclopedia |
Date: August 16, 2012
Beijing website construction The company Shangpin China: It has been engaged in the work of Internet websites for some time, including website programs, art, editing, optimization, as well as the use and maintenance of computers, website space domain names, etc. In these years of work, I have a deep understanding of corporate websites, especially the contact Seo website optimization After that, I had a deep understanding of the overall structural design of the website and achieved good results after use. Let's start with my travel quotation for Maldives! Beijing web site construction company engaged in Chinese Luxuries: Internet site has been working for a long time, direction, art, including website program editing, optimization, and computer maintenance, website space domain name etc.. In these years of work, for the enterprise web site level is deep, especially after exposure to SEO website optimization, website for the whole structure design has a thorough understanding of, and used to obtain very good result. Following on from I to Maldives tourism offer this station to start!
How should enterprise websites that need website optimization design website structure? Need website optimization of enterprise website should how to design web site structure?
1、 Site code structure
At this stage, the code structure of most websites is expressed by div+css, and the content and style are separated, which makes the page structure not deep and makes the search engine spider read more smoothly. The old table structure has been basically replaced, because the table structure is too complex, which is not conducive to the competition in the current environment. For the website in the form of div+css, according to the requirements of optimization, the css part needs to be written into the css file separately, and expressed in the web page in the form of calling the css file. At this stage, most of the site code structure for div+css expression, content and style, make the page structure is not deep, so that search engine spiders read more smoothly, and the old table structure has been basically be replaced, because the table structure is too complicated, not conducive to the environment of competition. The div+css form the site, according to the optimization requirement, need CSS segments individually write to the CSS file, to invoke the CSS file in the form of expression, in webpage.
In addition, some websites also need some special effects to meet the customers' eyes, which are generally implemented with js or higher jquery in combination with css style, which requires that the js code part also needs to form a separate js file storage, which is expressed in the form of calling the js file in the web page. In addition, parts of the site will also need some special effects to meet the customer's eye, usually with JS or more advanced jQuery with CSS style implementation, this request, JS code section to separate to form JS file storage, to invoke the JS file in the form of expression, in webpage.
The above two parts should be written in the meta area of the web page. The above two parts required to write in the meta webpage as well.
In addition to these two aspects, the code should not be written in the form of a frame, because the search engine cannot read the content within the frame. In addition to the two code, also need to pay attention not to frame in the form of writing, because search engines can not read within the framework of the content.
2、 The title of the web structure
The title of the website does not only include the home page of the website, but the pages facing users of the entire website. From the perspective of optimization, each page should have a separate title, which should be coordinated with the content to maintain the unity of the content, that is, the non repetition of the whole site. Title of the site, including not only the website home page, but the entire site each face of the user's page, from optimize perspective, each page should have a separate header, and content with content, in order to maintain the single, also is the entire station not repeatable.
Homepage title structure: "keywords to be optimized on the homepage of the website" - "enterprise name" Page title structure: " website home page to optimize the key words " - " the name of the enterprise "
Title structure of column page or category page: "column name or category name" - "enterprise name" Column page or classification of the title page structure: " the column name or classification of " - " the name of the enterprise "
Title structure of content page or product page: "news title or product name" - "enterprise name" The content page or product page header structure: " news headlines or product name " - " the name of the enterprise "
From the perspective of optimization, the title is not only the title that can be seen intuitively by netizens in the title bar of a webpage, but also the meta information that plays a role in optimization, which mainly includes keywords and descriptions, and also requires different settings. The keywords and descriptions are easy to understand. You can use whatever keywords you want to use on each page, but you also need specific settings. From the perspective of optimization, not only the webpage in the title bar can be users visually see the title, is also included on the optimization function of the meta information, which is the main key words and describe the work, also called for a different set of. Keywords, description is better understood, each page what keywords, with what, but also require specific settings.
Generally speaking, if the website only needs to optimize the home page, it is OK to set clear keywords and descriptions on the home page of the website. The enterprise page is left blank to avoid competition with the home page. (Note: "leave blank" here means that this part of the content is left blank, that is, content="", not even the keywords and descriptions of the meta do not appear, otherwise the page information is incomplete.) In general, if the website only needs to optimize home, the website home page keyword, description of setting clear then, enterprise page blank not to write, to avoid competition and home. ( Note: the blank, refers to the part blank, i.e. " content= ", not even meta keywords, description is not, otherwise the page information is incomplete. )
If you want to optimize the website, you'd better set keywords and descriptions on each page independently. In fact, this is cumbersome for program design. Of course, there are ways to solve this problem. For column pages or category pages, you can consider using column names or category names as keywords. For descriptions, if you can set them in the background, they can also be the same as keywords if you can't. The content page or product page can use the news title or product name as keywords, and the description can use the first 80-100 words of the news or product introduction (the quantity is determined by yourself). If the site is considered to better optimization effect, the best individual pages are independently set keyword and description, but this program design is relatively trivial, of course also has the means solution, column page or category pages, we can consider the use of the column name or category name when the keywords, and to describe, if can set the background finally, if not also can the same key words. While the content page or product page, you can use the use of news headlines or product name as keywords, description with news or products introduced by the former 80-100 words (the number of identified himself ).
3、 Page structure
Generally speaking, the functions of enterprise websites are relatively simple, with only news and product or service display modules. There are two situations, one is to sell products, and the other is to provide services. Enterprise website, in general, function is relatively simple, only news and product or service display modules, which are divided into two kinds, one kind is to sell products, is a focus on providing services.
Service oriented website. The homepage of the website generally includes news list, picture display, enterprise introduction, etc; Product based websites can have more product classification and product display modules. In order to optimize, it is recommended to have a friendship link module, and set a popular search to display the keywords separately to enhance the keyword density, which has great benefits for optimization. Service Oriented Web site, web site home page includes news, pictures, corporate presentations; products of the site can be more out of products and product display module. For the optimization of consideration, suggest links module, the other can be set to a popular search keywords, separate display, enhanced keyword density, it is of great benefit to optimize.
Other details need to be adjusted by the optimizer according to the specific situation, such as the distribution of keywords, the writing of title and description... The author suggests that in the introduction of the enterprise, the front should be consistent with the description as far as possible to achieve the unity of content. Some other details, needs to be optimized. According to the specific circumstances, such as the distribution of keywords, title and description of writing ... ... Author proposal, in the enterprise is introduced, the front as far as possible to and described, in order to achieve the content uniformity.
The website made according to the above requirements, and then optimized to set seo traces, will improve the overall competitiveness of the website. The keyword competition is not strong, and even better rankings will appear directly after inclusion. According to the above requirements of the production site, further optimize the set SEO traces, will improve your overall competitiveness, the competition is not strong, even after collecting directly appear better ranking. This article was published in UEO Marketing website construction Company Shangpin China //ihucc.com/
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