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Characteristics of network marketing

Source: Shangpin China | Type: website encyclopedia | Date: August 21, 2012
Beijing Website Design The company sells products in China: With the maturity of Internet technology and the low cost of networking, the Internet is like a "glue" that connects the government, enterprises and individuals across time and space, making the exchange of information between them easier. The most important and essential thing in marketing is the information dissemination and exchange between enterprises and customers. If there is no information exchange, transactions will become a source of no cost. The development of marketing theory and the Internet has made online marketing have the following characteristics.

1. Global

Because the Internet has the function of information exchange beyond time and space constraints, its connectivity and openness determine the transnational and global nature of online marketing. Before that, any kind of marketing concept and marketing method was to find target customers within a certain range. But network marketing is to find target customers in a borderless, open and global scope. The wide area of the market, cultural differences, transaction security, price variability, the nationality of demand, the different value-added of information value across regions, and the selectivity of online customers have all provided broad development space and endless research topics for the theoretical research of network economy and network marketing.

2. Integration

In the process of online marketing, multiple resources will be integrated, multiple marketing means and methods will be integrated, and the cross operation and cross extension of tangible assets and intangible assets will be integrated. The complexity, diversity, inclusiveness, variability and value-added of this integration have rich theoretical connotations. Marketing on the Internet can be completed from the release of commodity information to collection and after-sales service, so it is also a whole process marketing. Enterprises can use the Internet to design, plan and coordinate different communication and marketing activities. Communicate information to consumers through unified communication activities to avoid the negative impact of different communication inconsistencies.

3. Interactive I

The Internet can display commodity catalogs, link databases to provide queries about commodity information, interact with customers, collect market intelligence, conduct product testing and consumer satisfaction surveys. It is the best tool for product design, product information provision and service.

4. Efficiency

Computers can store a large amount of information and query on behalf of consumers. The quantity and accuracy of information that can be transmitted are far more than those of other media, and they can adapt to market demand, update products or adjust prices in a timely manner, so they can understand and meet customers' needs in a timely and effective manner.

5. Economy

Many reasons for the formation and promotion of the network marketing economy, such as the wide range of resources, the difference of regional prices, the shortest connection between the two sides of the transaction, the sharp reduction of market development costs, the extension and value-added of intangible assets in the network, and all these relationships and impacts on the network marketing economy, are increasingly clear and distinct. More specifically, information exchange through the Internet can replace the previous physical exchange. On the one hand, it can reduce the cost of printing and postal delivery, can sell without stores, free of rent, and save water, electricity and labor costs; On the other hand, it can reduce the loss caused by circuitous multiple exchanges.

6. Technical

Network marketing is based on the Internet supported by high technology. To implement network marketing, enterprises must have certain technology investment and technical support, change the traditional organizational form, improve the functions of information management departments, and introduce compound talents who understand marketing and computer technology, so that they can have competitive advantages in the market in the future.
This article was published in UEO Marketing website construction Company Shangpin China //ihucc.com/
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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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