The secret behind the success of small and beautiful websites
Source: Shangpin China |
Type: website encyclopedia |
Date: December 24, 2013
Shangpin China Website construction company : Today, the Internet has entered a very detailed and personalized stage. In the early days, the portal websites represented by Yahoo represented the mainstream of the rise and competition of online content service providers. However, with the gradual formation of the competition pattern, after the establishment of the hegemony of all parties represented by Sina, Netease, Sohu, Fenghuang and other portal websites, It is not easy for even the later capital operators to gain a foothold in the portal field, let alone small teams and individual webmasters without capital and experience. In this context, on the one hand, the formation of the Jianghu pattern has brought about limitations, on the other hand, it is the actual needs of users, which gives small and beautiful categories Marketing website construction The birth of provides two opportunities.
When it comes to small and beautiful websites, it does not necessarily mean small scale. Its most important feature is that it is different from the portal website in its pursuit of "large and comprehensive" positioning. It pursues a characteristic positioning and perspective, targeting the user population in a specific field or industry, working hard in this field, and eventually becoming "princes of one side" with profound internal skills. Although it is not equal to the hegemonic rivals such as portal websites, it is quite a success to be the leader in its own circle. In today's competitive environment, it has achieved such success.
According to the characteristics of small and beautiful websites, we are familiar with such cases, such as the beauty theory, which specializes in women's shopping and sharing, and the recent popularity of Huihui, which relies on the combination of price comparison plug-ins and websites. Their success has many similarities. From the comparison, we can summarize and see how to build a small and beautiful website, And give it to successful operation. As the author who has been paying attention to and studying the website operation for a long time and is also the webmaster of the website, through using and studying such small and beautiful websites in person, and through comparative study of their ingenious practices behind their success, he summed up the following tips for reference:
How to create high-quality content for small and beautiful websites?
High quality content is the core and expression of "beauty" for small and beautiful websites. Only it can ensure the success of attracting visitors, keeping them and maximizing their transformation into loyal customers. Whether high-quality content can be created will directly determine how far the website can go, and how large the traffic and profit can be.
To successfully create the content soul of small and beautiful content, we should start from three aspects: first, we should make clear the focus of content. High quality websites must have a clear theme, and then we should organize content around this theme, instead of randomly deviating from this main line, or randomly pulling content together; The second is to divide the work among the existing personnel, so that the content of the website can be maintained by special personnel, so as to achieve a reasonable division of labor and efficient operation, which can provide sufficient support for the long-term development of the website; The third is to obtain opinions and suggestions for continuous improvement from users. Users are not only the source of profits for the website, but also the source of wisdom for development. We should be good at obtaining first-hand experience from them, and then improve the website content in combination with opinions and suggestions to meet and meet the needs of customers.
How to position your small and beautiful website reasonably?
We can directly see the characteristics of such websites from the words "small and beautiful". First, "small" means that the stall should not be too large and the battle line should not be too long, because as a small team or individual webmaster, there are very limited funds, talents and experience, Objectively, it requires you to find a small area where you can concentrate on doing well. The second is "beauty", which means that when facing your audience customers, you must use high-quality website content to attract visitors and show unique beauty. Therefore, it is particularly necessary and important to reasonably position your website.
On the one hand, we should combine our own strengths and resources to find the positioning. As the saying goes, interest is the best teacher. Doing things that are interesting and enthusiastic can not only maximize your advantages, but also make the development of the website more long-term guarantee. On the other hand, it is necessary to reasonably evaluate the market capacity of the positioning. It is a big taboo to be interested without a market. Therefore, under the premise of interest first, it is necessary to carry out a reasonable market evaluation for each positioning that is intended to develop, mainly focusing on the size of potential customers, how many users can be obtained from them, and how much return they can bring to themselves, This is the driving force behind the success, profitability and long-term development of the website.
How to promote small and beautiful websites?
Promotion determines how much visitor traffic a website can obtain, how much brand value it can enhance, how far it can go in the future, and how long it can support. It is like an engine for the website's continuous progress and development. The promotion of small and beautiful websites has many similarities with other types of websites. Here, the author does not want to talk about these similarities, but focuses on the features in the promotion of small and beautiful websites.
1. It is to use high-quality professional resources for promotion. Small and beautiful websites have more specialized and professional materials because of their specialized positioning, which gives webmasters a very good channel to promote by producing documents and video materials and distributing them on video websites and document sharing website platforms with large traffic, It can efficiently bring high-quality target users to the website.
2. It is a small and beautiful website that has a relatively obvious circle of audience customers. In this field, the objects are relatively concentrated, so that you can select platforms that already have more ready-made target customers at the beginning of development and focus on promotion, which is not only efficient, but also more effective in obtaining users and transformation;
3. In the process of development, the customers of small and beautiful websites have strong characteristics. They attach great importance to the high-quality content of the website. Once the content is recognized by them, they will have a high degree of loyalty, so they can use the form of bonus points to mobilize their enthusiasm for promotion and give play to their network of friends in the circle, Bring more high-quality new users to the website and form a positive active promotion cycle;
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