MENU service case
Website construction website design Beijing website construction high-end website production company Shangpin China
We create by embracing change
360 ° brand value__
simplified Chinese character
Simplified Chinese English

Shangpin China Joins Hands with Beisheng Internet to Create a New Chapter in Website Construction

Type: Shangpin Dynamic Learn more

Key theories of network marketing

Source: Shangpin China | Type: website encyclopedia | Date: August 23, 2012
1. The essence of viral marketing is an information transmission strategy, that is, any incentive individual to transmit marketing information to others,

Ways to create potential for the explosion of information and exponential growth of impact. This way of information transmission is like the spread of a virus. Digital information is quickly copied and transmitted to tens of thousands or millions of audiences. The six basic elements of viral marketing are: providing valuable products or services; Provide a way to communicate information to others without effort (automatically); The range of information transmission is easy to spread from small to large; Take advantage of public enthusiasm and behavior; Leverage existing Beijing website construction Communication network; Use the resources of others. At present, the network media commonly used in virus marketing include: virtual community, e-mail, e-book, instant messaging tools, network animation, etc.

2. Precision marketing is a detailed analysis of different consumers in the target market through a combination of quantitative and qualitative methods. According to their different consumer psychology and behavioral characteristics, enterprises adopt targeted modern technologies, methods and targeted strategies to achieve highly effective and high return on investment marketing communication with different consumer groups in the target market. At present, the common precision marketing methods in China can be divided into three types: database based, Internet based and third-party based. Among them, the Internet based precision marketing methods mainly include narrow notice, keyword advertisement, blog, e-mail advertisement and call advertisement.

3. Chris Anderson, editor of Wired magazine in the United States, found in 2004 that in an era without shelf space restrictions and other supply bottlenecks, products and services for specific small groups can have the same economic appeal as mainstream hot spots, and accordingly put forward a complete long tail theory. Chris Anderson believes that the three forces to realize the long tail strategy are to popularize production tools, popularize communication tools and connect supply and demand. In addition, he also summarized nine "long tail rules": ① to centralize or disperse inventory; ② Let customers participate in production; ③ One way of transmission is not suitable for everyone; ④ One product is not suitable for everyone; ⑤ One price is not suitable for everyone; ⑥ Sharing information; ⑦ Consider "and". Do not consider "or"; ⑧ Let the market work for the enterprise; ⑨ Understand the power of free.

This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
Source Statement: This article is original or edited by Shangpin China's editors. If it needs to be reproduced, please indicate that it is from Shangpin China. The above contents (including pictures and words) are from the Internet. If there is any infringement, please contact us in time (010-60259772).
TAG label:

What if your website can increase the number of conversions and improve customer satisfaction?

Make an appointment with a professional consultant to communicate!

* Shangpin professional consultant will contact you as soon as possible

Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

3. For issues not covered in this statement, please refer to relevant national laws and regulations. In case of conflict between this statement and national laws and regulations, the national laws and regulations shall prevail.

4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

Contact: 010-60259772
E-mail: [email protected]

Communicate with professional consultants now!

  • National Service Hotline

    400-700-4979

  • Beijing Service Hotline

    010-60259772

Please be assured to fill in the information protection
Online consultation

Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

3. For issues not covered in this statement, please refer to relevant national laws and regulations. In case of conflict between this statement and national laws and regulations, the national laws and regulations shall prevail.

4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

Contact: 010-60259772
E-mail: [email protected]