MENU service case
Website construction website design Beijing website construction high-end website production company Shangpin China
We create by embracing change
360 ° brand value__
simplified Chinese character
Simplified Chinese English

Shangpin China Joins Hands with Beisheng Internet to Create a New Chapter in Website Construction

Type: Shangpin Dynamic Learn more

The form of online shopping

Source: Shangpin China | Type: website encyclopedia | Date: August 24, 2012
Website production Company Shangpin China: The research on online consumer purchase behavior is still in its infancy in China, and there is no high-level systematic research results. Therefore, this book only focuses on CNNIC, a domestic authoritative research institution（ //www.cnnic.net.cn ）The survey data were collated to outline the overall outline of the consumption pattern of Internet users in China.

According to the 21st Statistical Report on Internet Development in China released by CNNIC, the shopping patterns of Chinese Internet users in 2007 have the following characteristics:

(1) In December 2007, the proportion of online shopping among Chinese netizens was 22.1%. The number of shoppers reached 46.4 million. The proportion of online shopping in the United States in August 2006 has reached 71%.

(2) Internet users who shop online are a group of relatively high-level people. The higher the educational background, the higher the proportion of online shopping, and the proportion of Internet users with master's degree or above has reached 56. More than 80% of these shoppers live in cities and towns and work in joint ventures and foreign-funded enterprises. They are relatively high income netizens. Moreover, the longer the history of Internet access, the higher the proportion of shopping. The proportion of Internet users who started online shopping before 1999 was 42.4%. In 2007, the proportion of new Internet users who started online shopping was only 5.7%, that is, the proportion of senior Internet users who started online shopping was higher.

(3) Online shopping behavior is closely related to online financial activities such as online payment and online banking. The proportion of online shopping netizens using these two online financial activities is much higher than that of other netizens. The rise of online shopping can promote the rapid development of many related network applications, such as online payment and online banking.

(4) The average amount of online shopping of netizens who have participated in online shopping for half a year is 466 yuan, and the proportion of shopping amount above 1000 yuan accounts for 19.1%.

(5) Regionally, Shanghai and Beijing are the first echelon of online shopping, with the highest proportion of shopping. 41.4% and 36% respectively; Sichuan, Zhejiang and Jiangsu constitute the second echelon of online shopping. The proportion of online shopping in these three provinces is also relatively high, reaching 28.7%, 27.9% and 26.6% respectively. The proportion of online shopping in other provinces is low. More market cultivation is needed.

(6) Online job hunting and online education is one of the manifestations of the Internet as an auxiliary tool for work and learning. At present, the proportion of these Internet applications in China's Internet market is still relatively small. Maybe due to seasonal or other reasons, the number of online job seekers and online education in December 2007 was slightly lower than that in June 2007.

(7) The proportion of online stock speculation funds is generally consistent with the changes in China's stock and fund markets, rising steadily. The proportion of online stock speculation funds among netizens is 18.2%, 4.1 percentage points higher than that in June 2007, reaching 38.22 million people, 15.38 million more than that in June 2007.

(8) In recent years, the concept of Web2.0 has become very popular, and Internet users' self created content (i.e. UCC) has also become the focus of attention at home and abroad. The industry generally believes that China's Internet is entering the era of Web2.0. The biggest difference between it and Webl. 0 is that in Web2.0, individuals are not passive but participate in the Internet as subjects. In addition to being users of the Internet, individuals also become active communicators, authors and producers of the Internet.

(9) Of the 210 million netizens, 34.3% have never provided content to the Internet, and nearly 2/3 (65.7%) have posted or uploaded content to the Internet, that is, 138 million netizens have made more or less contributions to Internet content.

(10) The number of netizens who provide written content on the Internet is the largest, with 35.4% of netizens posting or following online within half a year. The second is uploading pictures, 31.8% of netizens have uploaded them. The proportion of netizens who have uploaded movies, TV dramas or other videos is 31%.

The netizens who have contributed to Internet content are a relatively active group of netizens. This group of netizens is relatively young, and 18-24 year old netizens contribute the most to Internet content. Moreover, the higher the degree, the higher the proportion of content provided to the Internet. These netizens mainly live in cities and towns, and the proportion of netizens in Beijing and Shanghai who have provided content is the highest. In addition, these netizens often provide other types of Internet content after providing one type of Internet content. Namely, the people who post also upload pictures, music videos, etc.
This article was published on SEO website optimization Company Shangpin China //ihucc.com/
Source Statement: This article is original or edited by Shangpin China's editors. If it needs to be reproduced, please indicate that it is from Shangpin China. The above contents (including pictures and words) are from the Internet. If there is any infringement, please contact us in time (010-60259772).
TAG label:

What if your website can increase the number of conversions and improve customer satisfaction?

Make an appointment with a professional consultant to communicate!

* Shangpin professional consultant will contact you as soon as possible

Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

3. For issues not covered in this statement, please refer to relevant national laws and regulations. In case of conflict between this statement and national laws and regulations, the national laws and regulations shall prevail.

4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

Contact: 010-60259772
E-mail: [email protected]

Communicate with professional consultants now!

  • National Service Hotline

    400-700-4979

  • Beijing Service Hotline

    010-60259772

Please be assured to fill in the information protection
Online consultation

Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

3. For issues not covered in this statement, please refer to relevant national laws and regulations. In case of conflict between this statement and national laws and regulations, the national laws and regulations shall prevail.

4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

Contact: 010-60259772
E-mail: [email protected]