SEO website optimization Its basic idea is to make the functions and forms of expression of the website reach the optimal effect through the rational design of key elements such as website function, website structure, page layout and content, which can fully demonstrate the network marketing function of the website.
The expected results of website optimization are embodied in three aspects: ① users can easily browse the information and use the services of the website. ② The web page content can be more smoothly indexed by the search engine. When the user searches through the search engine, the relevant web page content can appear in the ideal location and provide the user with attractive summary information, so that the user can find relevant information and arouse interest, and then get detailed information through the guidance of the search results into the website. ③ For website operators, the website can be easily managed and maintained, thus contributing to the application of various online marketing methods. Therefore, website optimization includes three aspects: user optimization, network environment optimization, and website operation optimization.
Beijing Website Design Meaning of user optimization: user demand oriented, convenient website navigation design, webpage download speed as fast as possible, reasonable webpage layout and suitable for saving, printing and forwarding, rich and effective website information, which helps users generate trust. According to the relevant research results, a website that can be welcomed and trusted by users should meet user expectations in at least the following eight aspects, which can be taken as the direction of website optimization in the later stage.
1. Rich and effective website information
The effectiveness of website information means that users can obtain valuable information from the website, so the website information is required to be true, up-to-date and detailed, especially for the content that users care about, such as company introduction, detailed product description, detailed contact information, etc. Taking contact information as an example, it is far from enough to publish an email address or an online form of the network manager on the website. Sometimes customers also want to know the address and phone number of the company and its sales organization. A considerable number of consumers visit the manufacturer's website to find company contact information or basic product information. If the website can provide multiple contact information and contact information of all branches of the company at the same time, it can not only reflect the strength and image of the company, but also fully reflect the good customer service awareness. On the contrary, if detailed contact information cannot be obtained on the website, or invalid information is obtained, the reputation of the enterprise and the after-sales service level of products will be greatly reduced.
2. Fast web page download
People visit a website to get some information they need. The research found that page download speed is the key factor for websites to retain visitors. If a website cannot be opened for more than 10 seconds, ordinary people will lose patience. The factors that affect the download speed of web pages mainly include the configuration of the web server, the bandwidth of users accessing the Internet, the web page format and the number of bytes. When the server configuration has been determined, because the enterprise cannot determine the user's network bandwidth, the only thing that can be changed in website construction is the format and bytes of the web page.
In order to maintain the page download speed, the most important way is to make the web page simple, only arrange the most important information on the home page, try to avoid using a large number of pictures, and also avoid automatically downloading music or other multimedia files. In addition, problems such as wrong image links in the web page will also seriously affect the download speed, which requires careful design and careful testing.
3. The website is simple and easy to use
The basic purpose of attracting users to the website is nothing more than to expand the popularity and attraction of the website; Transform potential customers into actual customers; Develop existing customers into loyal customers, etc. Although there is no uniform standard for website design, it is a prerequisite for a successful website to make users feel simple and convenient when using the website, including convenient website navigation system, necessary help information, FAQs, as simple as possible user registration program, using the browser's default link color, etc.
4. Keep the website function normal
In the case of normal operation of the website server, it is also necessary to maintain the normal operation of the website functions, which is the basic condition to ensure that users can access normally. If you enter a website. Clicking the link is either a notice saying "This page cannot be displayed", or a notice saying "Web content is under construction", or, on a shopping website, when the user has worked hard to find the goods he needs, put them in the shopping cart one by one, and finally submitted the order, he received feedback information such as "internal error occurred" or "the server is busy, please come back later", Can users have confidence in such a website?
5. Keep website links valid
Incorrect links on the website not only affect users' normal use, but also affect users' confidence in the website. There are generally two types of links on the website: one is internal links, that is, the link relationship between each page in the website; The other is links to other websites, namely external links.
Internal link errors are generally caused by carelessness in the web page design process. External link errors, in addition to address directory errors, may usually be the problem of the linked party's website. For users, no matter what type of link error is, it will affect their normal use and trust in the website. In addition, link errors on websites will also affect the performance of search engine search results, so we should pay enough attention to this.
6. Convenient user registration/exit
In online marketing activities, user registration is often required in order to study users' Internet access, purchase habits or provide personalized services. According to different needs, users are required to provide different information. In the simplest case, if you register in the forum, you may only need a user name and e-mail address, while in some online retail websites, you may be required to fill in detailed contact information such as mailing address, phone number, e-mail, etc. When designing user registration, enterprise websites should follow the principle of appropriate amount of personal information, that is, in order to obtain the necessary number of users and valuable user information at the same time, it is necessary to balance the amount of information and the degree of attention of information, to minimize the degree of user privacy involved, and to minimize unnecessary information.
7. Protect personal information
In addition to following the principle of appropriate amount of personal information when registering user data, it is also necessary to protect the collected personal information from being abused or leased to other companies that use registered user data to send advertising information, otherwise it will also lose the trust of users. Many foreign websites, especially well-known websites, attach great importance to the protection of personal information, which has not attracted enough attention in domestic websites.
The issue of personal information on the Internet has long attracted attention, but in the articles on online marketing, there are few systematic studies on personal information protection, and more are discussed by legal experts. In fact, personal information protection is a constraint that cannot be underestimated in online marketing. With the invasion of users' personal privacy from time to time, users' awareness of personal protection has become stronger. In order to gain the trust of users, it is very necessary to publish the personal information protection statement on the website and strictly implement this policy.
8. Avoid disturbing users
Pop up advertising has always been annoying because it will cause great disturbance to users' normal use of website services. Now many large websites have begun to block pop-up advertisements. For example, the toolbar launched by the search engine Google has the function of preventing pop-up advertisements. The way to harass users on websites is not limited to pop-up advertising. In fact, some small and medium-sized websites use many methods to cause more serious harassment for users. The purpose of these methods is to obtain more visits. However, because it is not from the user's will, even if they get a lot of clicks, these flows have no online marketing value, and will only cause great resentment among users.
The significance of website design for network environment optimization lies in that the website is friendly to search engines (search engine optimization), easy to accumulate network marketing website resources (exchange links, exchange advertisements), and easy to establish credibility among similar websites. In the various fields of website optimization of the network environment, the search engine optimization of the website is one of the aspects that has received the highest attention recently, because the level of search engine optimization directly affects the number of visits to the website. This book will systematically introduce search engine optimization in the subsequent chapters of search engine marketing.
The meaning of website design to website operation optimization:
(1) Fully reflect the network marketing function of the website, so that various network marketing methods can play the maximum effect;
(2) The website is convenient for daily information update, maintenance, revision and upgrading, and for obtaining and managing registered user resources.
This article was published by Beijing website design company Shangpin China //ihucc.com/
