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How to consider website profitability

Source: Shangpin China | Type: website encyclopedia | Date: 2013-05-03
Beijing website construction Shangpin China (ihucc.com): Before you consider running a website, will you think about it SEO website optimization How to make money?

If it is just an idea or an impulse to run a website, the prospect is not very optimistic in most cases.

When I first set foot in the website industry, I often had too many ideas, but the implementation was not very good, or I had no idea of how to implement in the future, or even just an idea, without considering how to make money on the website. I felt good, so I went to do it.

Next, I can share my thoughts on the profitability of one of my websites, and welcome comments and suggestions:

The website I created is a vertical website. The category is locked, and it is only limited to the industry of moving. Therefore, maybe this idea is only suitable for such vertical websites.

Here, I want to say that each website has different background, industry characteristics and website scale, so the website management ideas will not be the same. I hope I can throw a brick to attract jade, which will give some inspiration to your website management.

In Beijing, the population mobility is relatively large, and there are many outsiders. Many people rent houses and buy houses. This situation has also led to the increase in the number of moving companies in Beijing and the development of the moving industry.

Based on the above, we built a moving website in 2007.

Regardless of any website, you must consider the audience involved in this website. Moving websites involve: moving users, website owners, and moving companies.

Today we are talking about making money from websites. Let me start from the perspective of the moving company, because the income of the moving company still needs to be obtained from the moving company.

The key is how to coordinate the relationship and interests of all parties to achieve a win-win situation for all three parties. Helpful for moving users; The website side needs to obtain income; The moving company should be advantageous. If all three conditions are met, the website can develop steadily and continuously.

For moving companies, the biggest help we can provide is to help them get more business. In other words, the website should play a media role.

At present, the main source of moving users' access to moving companies is search engines, such as Baidu, Google, Sogou, etc. Therefore, I think that running a website should be pragmatic in the end. It is difficult to achieve sustainable development if you only cheat to get short-term returns. In terms of marketing, the most important thing is the optimization of the search engine. As long as various keywords related to us enter the top of the search results, there will inevitably be the click and consultation of the moving users, which will also naturally drive the increase of the moving company's business.

The pursuit of ranking is one of the most important aspects of our continuous efforts. It is to put our mind down, not think about others, and concentrate on improving the website ranking.

After ranking, you must consider how much you should charge. If you raise the price, the moving company is not suitable, and if you lower the price, your website is doing a loss business. I think ten inquiries can be converted into eight orders according to the two eight rule. The total order amount is 2400 yuan based on 300 yuan per trip. The moving company will pay 20% of the advertising cost, that is, 480 yuan. This should be reasonable. The average cost of answering a phone call is 48 yuan.

Of course, it's not necessarily that optimistic. Ten calls make eight, but I think in principle, it should be done this way, because different people answer the phone and different moving companies charge different prices, which will lead to the loss of customers. Our website should not bear such loss costs for them.

It's hard to run a website. It's not as profitable as people think. It's still necessary to be down-to-earth. Only by constantly maintaining the content, accumulating it bit by bit, and promoting it every day can it gradually improve. Therefore, I hope that every friend who runs a website will work hard to maintain it.

So, what is the benefit of this website for users? When moving users choose a moving company, they are most worried about things like bad moving and temporary price increases. Therefore, the website must provide true and objective evaluation information.
This article was published by Beijing website production company Shangpin China //ihucc.com/
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Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

3. For issues not covered in this statement, please refer to relevant national laws and regulations. In case of conflict between this statement and national laws and regulations, the national laws and regulations shall prevail.

4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

Contact: 010-60259772
E-mail: [email protected]