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How Baidu defines the standard of black hat SEO

Source: Shangpin China | Type: website encyclopedia | Date: 2013-05-03
Website production Shangpin China (ihucc.com) SEO website optimization It seems that white hat SEO is an easy thing to grasp, but it is also the easiest thing to make mistakes. You can think about whether you often wait until something goes wrong when optimizing your website to know that such operation is not feasible. This is because the search engine does not actually specify the boundary between white hat SEO and black hat SEO, In addition to the absolutely infeasible operations specified in the special regulations, there are many operations between white hat and black hat SEO, which increases the difficulty of SEO. If we can grasp white hat and black hat well, your SEO technology will certainly be greatly improved, and your website will be more convenient to optimize, This is also advocated by Baidu in its suggestions on SEO.

Black hat SEO, I don't know how you define it in your own mind. The definition in Baidu Encyclopedia is as follows: Generally speaking, all those who use cheating or suspicious means can be called black hat SEO. This is definitely a vague concept. What is cheating? What is suspicious? There is no authoritative explanation here. As we mentioned in the previous article, it is also very suspicious that keywords are piled up to cheat. However, we have to practice to know whether it is black hat or not.

There is a sentence in Baidu's suggestion on SEO, which I think can well explain the operation method of black hat SEO, and this is also a relatively accurate theoretical definition: "black hat SEO is to use and amplify the strategic defects of search engines (in fact, a perfect system does not exist) Get more user visits at the cost of hurting the user experience. Therefore, in the face of black hat SEO behavior, search engines will use some strategies to curb it. " Whether it is cheating or suspicious means, these are all determined by the search engine. When operating, black hats think that they will not consider which operations are suspicious or cheating. Their starting point must be to obtain search user traffic, and the only thing that can be used is search engines. Then they must find the loopholes and defects of search engine algorithms and amplify them, Get high rankings and traffic on search engines.

For example, there is a website that has done a good job of content with great care, and visitors can definitely find the information they want when they come here, but when building external links, they have used the method of mass distribution of external links and purchase of high-quality links, which is definitely black hat in the eyes of search engines. How should search engines judge this situation? In terms of content, it is absolutely in line with the quality of search engine results, and also in line with the search user experience. But it is true that Baidu is using cheating techniques to operate. Will Baidu give a good ranking to such a website? In the theory of Baidu Optimization Guide, it seems that you will definitely get a good ranking, but in fact, it may depend on your RP. Many times, you will be punished by search engines for doing so.

Baidu's punishment strategy for SEO cheating: light punishment, heavy punishment, mainly depends on the quality of search results and user search experience. However, such provisions are only theoretical definitions, and it is difficult to grasp some operational boundaries in practical operation. What is the quality of search results? What is the search user experience? Is it content evaluation or link based analysis? Moreover, black hat SEO means have different degrees of amplification of search engine defects, and some operations are only between fuzzy, which is not easy to grasp.

There is only one way to solve such doubts: practice. For example, a large number of spam links will definitely reduce the trust of the website, so we can reduce the number of outbound links in a planned way, or select a high weight platform, and the content of the mass distribution will be well related and delivered in high quality, so that the risk of the website will be reduced a lot. Buying links is also a way to selectively purchase high-quality external links. It doesn't matter if you spend more money. It's mainly to buy with confidence, because some links are false. A few days ago, I saw a group friend breaking the news about a friend chain trading website in the group. Of course, these methods are not what I advocate. If we do a good job in content and high quality external chain, I believe your website can be optimized.
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