Introduction to the construction and operation of online schools
Source: Shangpin China |
Type: website encyclopedia |
Time: May 4, 2012
Beijing website construction Shangpin China (ihucc.com): Now, with the growing popularity of broadband networks, some advanced teaching resources are passing SEO website optimization The popularization of the Internet is faster. In recent years, online schools are growing explosively. So what is necessary to build an online school and manage an online school research? This article will talk about some feelings.
In 2009, we had the honor to participate in the establishment of a CPA online school. In this process, we took some detours, but finally we succeeded in the operation process and promotion of the online school.
Organizational structure of the staff of the online school:
1. Educational administration: learn how to use the most basic video editing software such as Windows movie maker and Adobe Pre to cut videos and edit audio.
2. Website technicians: including artists, programmers, and operation and maintenance personnel. The competition of online schools is very fierce, so we should pay more attention to the security of the website when we achieve the program goals.
3. Corresponding management personnel.
4. Marketing personnel: It can be divided into marketing personnel and bd personnel. Marketing personnel are responsible for telemarketing, face marketing, market establishment, and bd personnel are responsible for public relations cooperation and publicity.
Basic operation of online schools: the core competitiveness of an online school is excellent teachers: teachers are creators of the content of online schools and the teaching resources that users most desire. And famous teachers are the most direct proof of the strength of an online school. For a start-up online school, only excellent teachers are the students' favorite. In terms of operation, the staff of the website must be familiar with their own business. As a staff member of the online school of certified public accountants, everyone should know the registration, examination, scoring time and basic examination of the annotation society. The online school should consider the specific situation of the examinees and introduce various learning methods for all kinds of students. Those who cannot access the Internet can provide CD and MP3 formats. Those who cannot pay online can provide online school recharge card purchase points, and those who can pay can provide online payment network interfaces.
User experience of online schools
The user experience of an online school mainly has two aspects. On the one hand, the teaching style and teaching ability of teachers give users the experience. Students like teachers who are humorous and interesting and have connotation. For example, the course of CPA is very boring. Many teachers teach courses that make people sleepy and difficult to understand, Some teachers are good at using humorous examples to attract users, so that students can quickly enter the state to understand knowledge.
On the other hand, it is the user experience of the website. Through various front-end technologies and program functions, users can learn what they want to learn more quickly and solve problems in more ways. In this regard, we referred to more than a dozen large online schools in China at that time, and finally integrated the advantages of a number of schools to optimize the user experience, such as dividing each lecture of teachers according to the key points, It enables students to find the content they want to learn more quickly. The handout beside it is also automatically converted with the teacher's instruction. The handout also provides online selection of difficult points, questions, notes, etc., and provides rich online evaluation functions to let students know their learning status at any time.
In addition to learning content, students need to test at any time, so online schools must have a rich question bank. In this regard, we have included the most comprehensive annotated question bank in China, and teachers have created some original questions to meet students' evaluation needs through a daily question, simulated examination and other methods.
Promotion of online schools
Speech and Lecture: Remember the old promotion seminar held by Zhao Xinxian, founder of Sanjiu Pharmaceutical? Facts have proved that this move is still effective today, and many institutions will use this move every time they sign up for the Annotation Society. The students of the annotation society are all budget minded economists, but they are still not immune to this move. Teachers have a great influence on students, which can be regarded as the marketing method of sns! Do you want to continue to listen to the lectures and guidance meetings held by famous teachers to give students some practical methods? Due to the sound of time today, for future information, please continue to watch the professor's lecture free of charge at XX Annotation Society Wang.
Overwhelming campus agents: the largest number of CPA examiners are students, so it is necessary to cover these audiences, and the coverage of these audiences depends on campus agents. At present, many students have entrepreneurial ideas, and there are many domestic campus agent platforms and entrepreneurial platform forums, plus the cooperation of some sns websites, We can easily find the students of the CPA profession and relevant colleges and universities, and finally find the appropriate students to act as agents. Through reasonable salary encouragement, prospect and training, we can encourage their sales enthusiasm.
Publishing books and free gifts: These two offline promotion methods both need some strength of the teaching staff. It is a good promotion method to produce some test books popular with examinees, such as test tips and simulated test questions, and to attach gifts such as free learning membership cards or free notebooks to online schools. Offline books can interact online with websites, It can not only improve the authoritative position of online schools in users' minds, but also promote the effect very well.
Online promotion: online promotion mainly depends on Baidu promotion, SEO, blog forum and other online marketing methods. At present, there are many video websites that are also promotion channels for online schools. It is also very useful to provide free viewing on video websites through some excellent courses to attract students. There are also some online school display or navigation websites on the network. These websites usually need to be displayed for a fee, but after our tests, the IP quality on these websites has not been very good. In addition to Baidu promotion, the most effective way to pay for online promotion is to use cps ads or fixed advertising spaces on targeted websites. It is very good to cooperate with other websites related to the Annotation Society in advertising! This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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