Directory index search engine policy
Source: Shangpin China |
Type: website encyclopedia |
Date: September 1, 2012
Beijing website construction Company Shangpin China: Among the common tools of online marketing, the existing search engine evolved from the early directory index. Directory index once played a huge role in online marketing. In the case of relatively few website information, the directory index website represented by Yahoo provides great convenience for users to obtain information. In the network marketing before 1998, it almost means the success of network marketing to successfully log on the website to Yahoo and other famous directory indexes. But the era when directory index dominated online marketing has long been history.
Although the role of directory indexing search engines in website promotion has been greatly reduced, until now, directory indexing search engines still have certain online marketing value, especially for some important directory indexes, it is still necessary to pay attention to them. From the perspective of the practical application of online marketing, the catalog index is not ready to quit the historical stage. If the catalog index can overcome its own shortcomings, it can be said that the catalog index still has its existence value, and in some aspects, it has played a role that other search engines cannot replace.
Characteristics of directory index search engine
The directory index search engine collects information manually or semi automatically, forms information summaries by manual editing, and places the information in the predetermined directory index. The value of directory indexing search engines for online marketing is mainly shown in the following aspects.
(1) The authenticity of basic website information obtained through directory index is relatively high
The website information is manually reviewed by the directory index administrator to avoid the falseness of the website description information, which is one of the characteristics of the directory index. Especially for well-known directory index websites, such as directory index channels of large portal websites, and professional directory index websites, there are usually clear regulations on the inclusion websites. Only websites that meet the inclusion standards can appear in the directory index. Therefore, the website information obtained through the directory index is more reliable. The website login on the important directory index is a way to reflect the brand image of a website. Of course, the authenticity of website information is relative and can only be effective for a certain period of time, because the website content that has been included in the directory index is also constantly developing and changing, and these changes are difficult to be updated in the directory index in a timely manner.
(2) Website information in the directory index serves as a sample source for industry analysis and competitor analysis
The websites included in the directory index are classified according to the characteristics of industry and region. Similar websites with relevant industry characteristics or lower characteristics are included in the same directory. Since these websites are not ranked according to the page level commonly used by search engines, the arrangement of websites is decentralized, On this basis, website sampling and industry analysis are more representative. Some studies show that some surveyed websites are sampled through the main directory index (Sohu, etc.), rather than through Google or Baidu keyword search results. These research reports include large-scale enterprise network marketing status research report, B2B e-commerce website diagnosis research report, machinery industry enterprise website optimization research report, etc.
(3) The value of directory index for website promotion
The value of high-quality directory index for website promotion is obvious, and obtaining potential users is also the basic goal of website login directory index. The directory index has its own rules for ranking websites, which are not necessarily ranked according to the ranking level (PR value) of websites like technical search engines. This may provide opportunities for some websites with low professional optimization design level to be discovered by users.
(4) The Role of Directory Index on the PR Value of Google Website
Google and other search engines use the site PR value as one of the basis for page ranking in search results, and one of the factors affecting the site PR value is the external links of the site, especially high-quality site links, which is beneficial to improving the site PR value. Therefore, the PR value can be improved by logging in to large directory index websites, which is helpful for websites to increase ranking advantages in other technical search engines based on hyperlink analysis.
Although directory index has played a huge role in website promotion, compared with full-text search engines, directory index has passed its glorious stage, and its role in website promotion is far less significant than before. The directory index has obvious disadvantages for users to obtain information, mainly in the following aspects:
(1) Users need to click on the desired information level by level according to the directory, but they may not be able to find the information they need. To find a website, users first need to estimate the classification of the directory in which they are located, and click on the query level by level. However, the classification methods of various directory indexes are different, and some websites may not be easy to determine the category in which they are located, or, Even if an appropriate category is found, there is not necessarily information that users expect in the category directory.
(2) The directory index usually only includes the title and summary information of one page address (URL) for a website. Even though some large websites may include multiple channel home pages, the number of pages included is very limited.
(3) Directory indexing is difficult to obtain valuable information from a large number of similar websites as soon as possible. There may be many websites in the same industry or with the same theme. It is difficult for users to accurately determine which website is the most valuable among multiple websites. It is often necessary to compare multiple websites to really know whether there is information they need, but in fact, this is not realistic.
(4) The number of websites included in the directory index is limited. Some websites have no awareness of active promotion after completion, and some directory indexes implement charging policies. Therefore, the number of websites logged in most directory indexes is limited. A large number of websites do not appear in the directory index, and the website information users want to find is not necessarily available through the directory index.
(5) The website information cannot be updated in time, and the poor timeliness of website information is the most fatal defect of directory index. Once a website is included in the directory index, the title and summary information of the website cannot be updated in time. The low effectiveness of website information has become one of the serious defects that the traditional directory index cannot overcome, which has a great impact on the online marketing value of the directory index. This article was published in UEO Marketing website construction Company Shangpin China //ihucc.com/
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