Elements of business website production
Source: Shangpin China |
Type: website encyclopedia |
Time: October 19, 2012
business affairs Website production The first element of is integrity, that is, every connection has its own content. This is important for both visitors and search engines. Commerce website construction elements, first, integrity, each connection has its content. This both for a visitor or a search engine is very important. 1、 Electronic commerce website function positioning The website not only represents the online brand image of enterprises, but also is the base for online marketing. The functions realized by the website have a direct impact on the effect of online marketing. The unclear and inaccurate positioning of website functions is the main reason for the failure of many enterprise websites. Therefore, accurate positioning of enterprise website functions is the primary problem to be solved in website construction. Web site not only represents the company's online brand image, but also to carry out network marketing base, website realization function on the network marketing effect has a direct impact, the site functions is not clear not accurately is the main cause of the failure of many corporate website. Therefore, the enterprise website in the website construction of the accurate positioning is the most important problem to be solved. 1. The enterprise electronic commerce website should fully demonstrate the corporate business philosophy, product or service features The enterprise e-commerce website is established by the enterprise according to its own business needs. Therefore, it should first meet the needs of enterprise business, and serve the business and marketing of the enterprise. The enterprise website should fully display the characteristics and advantages of the main business of the enterprise. Through such media as text, pattern, color, and even voice, users can grasp the core ideas that the enterprise wants to convey to the target consumers in the shortest time, rather than let people fall into a "confused ocean" or even illusion. The enterprise electronic commerce website is the enterprise according to its own business needs to build up the first should be adapted to the business needs, for enterprise management and marketing services. Enterprise website should fully display their main business characteristics and advantages, through text, pattern, color and sound and other media, so that users can in the shortest possible time to seize the enterprises to convey to the target consumers of the core thought, and not let people into a " confused marine " even have the illusion of. 2. Deal with information services and online sales relationship The positioning of business websites does not mean that the biggest advantage of online sales networks and e-commerce is the transmission of information, but online sales are restricted by many environmental factors, such as payment means, credit system, security legislation, logistics and distribution. It is the common feature of most successful websites to provide rich relevant product information, professional knowledge introduction and pre-sales and after-sales service on the enterprise website to promote the growth of offline sales through online marketing activities. Commerce website localization does not mean to achieve online sales network and electronic commerce is the biggest advantage of information transfer, and online sales and means of payment, credit system, safety legislation, such as logistics and distribution of many environmental factors. On enterprise website provide a wealth of information related products, professional knowledge and pre-sales customer service service through online marketing activities, promote net sales growth, this is the most common features of successful web site. 3. Deal with the relationship between technology and Commerce Technology is not an end in itself. Any technology serves business purposes. The value of technology can only be realized through business demands, and only when it promotes the realization of business goals can it be valuable. The more beautiful and gorgeous a website with accurate business function orientation is, the better the technology is. Whether the webpage is static or dynamic, and whether to use database technology, should be determined according to the stage of website construction and the size and business volume of the enterprise. We should not sacrifice the speed of web page downloading to show off technology, blindly pursue high and new technology regardless of the status quo of enterprise informatization level and employee quality, and ignore the characteristics of products that are not suitable for online sales, the low awareness of the Internet in this industry, and the outstanding characteristics of payment security, credit and other issues related to online transactions, Blindly pursuing the realization of online sales can only achieve half the result with twice the effort or even backfire. The technology itself is not a purpose, any technology is for business purposes technical value only through business demands can be realized, only when it promotes business objectives when it is the value. Business functions of accurate positioning of the site is not more beautiful and more gorgeous good, technology is not more better. Webpage is static or dynamic, or use of database technology, it should be based on website construction stage as well as the size of the enterprise and the business volume to determine the size of. Not to boast of technology at the expense of web page download speed, not disregard the enterprise informatization level and staff quality status and the blind pursuit of high technology, not disregard the product is not suitable for online sales characteristics, as well as the industry internet awareness is still relatively low, begin network transaction payment security, credit and other issues are more prominent characteristics, the pursuit of the realization of online sales, so that only half or even run counter to one's desire. Network and website technology is only a tool to achieve the business objectives of enterprises, but also a means and media for enterprises to carry out business and marketing. Technology can create value and bring benefits only when it is organically combined with business, especially the main business of enterprises, so as to promote the development of business activities. Otherwise, it is very likely to become a dispensable device, It has even become a trap hindering the development of enterprises and a black hole devouring funds. Network and web technology is to achieve business goals of a tool, only the enterprise develop business and marketing means and media, technology and only business especially enterprise main business organic union to promote business activities to create value and bring benefit or likely to become not essential equipment, and even to become hinders the enterprise development pitfalls and black hole swallowed up the funds. The website should meet customer needs to the maximum extent The site should be to maximize meet customer demand Because the business goal of an enterprise needs to meet the needs of consumers to sell its stores, the enterprise website should not only adapt to its own characteristics, but also meet the needs of customers to the maximum extent. Because business goals by meeting the needs of consumers in order to sell King storage, so enterprise website not only for its own characteristics, but also to maximize meet customer demand. In today's consumer market, the characteristics of diversified and personalized customer needs require every enterprise to respond to these changes in a timely and rapid manner, which is a necessary condition for enterprises to establish themselves and develop in the market. At the same time, the competition between enterprises is to a large extent the competition of customer resources. Whoever can grasp the customer's needs and respond with the fastest speed can attract new customers and keep old customers winning in the competition. Due to the fierce competition in the market, the quality difference of many commodities is becoming smaller and smaller, and the homogenization tendency of products is becoming stronger and stronger. As a result of the homogenization of such commodities, quality is no longer the main standard for customers to choose for consumption. More and more customers pay more attention to what services businesses can provide for them, as well as the quality and timeliness of services. In order to maintain the sustainable, stable and healthy development of the enterprise, the enterprise website must focus on improving its own service quality, improving communication with customers, establishing a good service image and brand image, and strengthening the competitiveness of the enterprise. In today's consumer market, customer demand for diversification, personalized features, requirements of each enterprise can on these changes make timely and quick response, this is the enterprise foothold in the market and the development of the necessary conditions. At the same time, the competition among enterprises is to a great extent the competition of customer resources, who can grasp the customer needs, and the fastest speed of response, who can attract new customers, maintain old customers to win in the competition. Due to the fierce market competition makes a lot of commodity quality more and more, product homogenization tendency is more and more strong, the product homogenization results in quality is no longer the consumer to choose the main standard, more and more customers more value is the business can provide the service, and the quality of services and timely degree. In order to maintain an enterprise to last, stable, healthy development, enterprise website must pay attention to improve their service quality, enhance the communication with customers, establish a good image of the service and brand image, strengthen the competitive capacity of the enterprise. 2、 Shenzhen website design principle Business websites not only receive and process a large number of scattered and complex business data and information, but also conduct commodity transactions on the website. In addition, to ensure the security of data and information transmission, its functions should be strong enough to meet the business process. Compared with ordinary web sites, e-commerce sites have higher requirements in data processing and data transmission, and the data flow is more complex. Therefore, for such a complex system as e-commerce website, we must practically guarantee it from the following aspects: At the site of commodities trading business website not only to receive and process a large number of fragmented and complex business data and information. But also to ensure the data and information transmission security, its function is powerful enough to satisfy the business process. With the ordinary web site compared with the electronic commerce website in data processing and data transmission requirements of higher, more complex data flow. Therefore, the electronic commerce website of such a complex system, we must from the several aspects to effectively guarantee: 1. System reliability It is not too much to describe the system data as "vital" for enterprises. In any case, ensuring the reliable and stable operation of the website and ensuring the integrity, correctness and recoverability of data is undoubtedly the premise of website design. System data to the enterprise with " be a life-and-death matter " to describe, a little too much. In any case, ensure the website reliable, stable operation, ensure data integrity, correctness and recoverability is undoubtedly is the premise of website design. 2. System security The Internet has brought us convenience as well as many troubles. Hackers and viruses may invade at any time, resulting in severe challenges to the security of information and networks. During design, adequate measures must be taken to ensure the safety of the system. Internet has brought us convenience, it also brings a lot of trouble, hackers and virus can invade, resulting in information and network security is facing grim challenge. When the design, must adopt adequate measures, ensure the security of the system. 4. The scalability of the system With the increase of information and the expansion of application system, the software and hardware of the system must also be gradually expanded. When designing the website, ensure the adaptability of the system to upgrading. 5 The open business website of the system is only a part of the entire business system of the enterprise. It may be the first system of the enterprise, but it should never be the last one. Therefore, it must be designed as a system that supports openness and conforms to relevant technical standards, so that it can work in coordination with the original system (if any) and be compatible with the new system in the future. With the increase of information and the application of system expansion system of soft, hardware must also gradually extended. Web site design to ensure the system to upgrade the ability to adapt to 5 open system business website only enterprise of the whole business part of a system, it is the first enterprise systems, but never should be the last one. Therefore, it must be designed to support the open, in conformity with the relevant technical standard system, so that it can work with the original system ( if any ) coordination work, and with the new system compatible. 6. The advanced nature of the system The development of information technology is changing with each passing day. When designing, we should try to use advanced and mature technologies and equipment to ensure the efficient, reliable and safe operation of the system. At the same time, we should also prevent the tendency of one-sided pursuit of "one-step". The development of information technology change rapidly, we are in the design, to maximize the use of advanced and mature technology and equipment, to ensure that the system is efficient, reliable and safe operation at the same time, also should prevent one-sided pursuit of " one-step" tendency. 3、 Luxuries in web production must tell you to pay attention to the problem The website content should be updated regularly Website content should be regularly updated If a website shows a permanent "face" for a long time, even the news of enterprise products will stay there forever. It is hard to change for thousands of years, then the website will soon lose its attraction to users, and naturally it is impossible for the enterprise to bring its expected benefits. Such a website can only end up as a rubbish website on the Internet. In other words, if the content on the website is frequently updated and users can often learn about the new trends and products of the enterprise, such a website will attract more and more users. A website if long-term to a constant " face" show a person, even the enterprise product information remains there, the Millennium rare - variable, this site will soon lose the attraction to the user, natural or may be brought to the enterprise it is expected a variety of interests. Such a web site, can only be reduced to the Internet in the garbage site. In other words, if the content of the web site is updated frequently, users often can see that the enterprise new dynamic and product, this website will attract more and more users. Enterprise websites generally have special corporate mailboxes to receive users' mail. However, many enterprises' mailboxes are virtually non-existent, and users can't get any response to their emails to enterprises. In the end, users have to give up. In this way, business opportunities will slip away. In fact, modern enterprises must "listen to everything", because information from any channel may become an opportunity for enterprises. Enterprise website generally have specialized enterprise mailbox, is used for receiving the user's mail. But many enterprise mailbox exists in name only, the user to the enterprise mail can not get any response, the user not to give up, give up the business opportunities in this will slip away. In fact, the modern enterprise must do " very alert ", since any channel message may become a business can not be met and business opportunities. Give full play to the role of the website, and integrate the website into the enterprise business process. If there is only a company profile address, long-distance telephone, company name, bank account number, or even no product or service category, then the website is equivalent to a business card. Users visit such websites, Knowing nothing about the enterprise and its products and services is impossible to bring benefits to the enterprise. In the long run, users will greatly discount the enterprise image and sales, thus losing trust in the enterprise. Play site due effect, the site into the enterprise business processes to a web site, if only the company address, telephone, company name, bank account number, or even product, service categories are not that this site is equivalent to calling card, users to access this website, to enterprises and their products and services know nothing at all is not possible to bring benefits to the enterprise. If things go on like this, the user will be on the corporate image and sales, thus losing the trust to the enterprise. The second is ease of use. Consumers and visitors have little patience. If you can't provide them with the information or products they want at the first time, they are likely to look elsewhere. Followed by the ease of use, consumers and visitors patience rarely, if you can not be the first time to provide the information they want or product, they will go to other places to find. The third is the structure of the website, how to build a website that is easy to be searched by search engines. It depends on whether you are targeting foreign customers or domestic customers. Baidu in China and Google abroad. Third is the site of the structure, how to build an easily search engine to. This point of view you are targeting foreign customers and domestic customers. The word is done do Baidu, Google abroad. The fourth is the security of the website. As an e-commerce website, in addition to its own security, it should also ensure the security of users' information and funds. Fourth is the site safety, as an electronic commerce website, in addition to its own security to the user information and financial security. The last is credibility. The initial credit accumulation can be obtained by obtaining many certifications. The last is the reputation. This can be done by many certification to obtain the initial accumulation of credibility. This article was published in Shangpin China SEO website optimization company //ihucc.com/
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