How to optimize the new station to quickly gain recognition from Baidu
Source: Shangpin China |
Type: website encyclopedia |
Time: 2015-02-27
Now many new stations are stuck in Baidu's investigation period, because many webmasters still feel lazy SEO website optimization It's not easy, as long as your website is built, you can slightly update the original articles and stick to the daily release of the external chain. When the results are drawn into the sandbox period, and into the unknown power reduction punishment.
From the above figure, we can see that the webmaster's first station thought that the weak relevance of the external chain he built led to the site being demoted, so he built another station, and this time he seriously went to do some external chains with high relevance. But the result is still not recognized by Baidu, why? The following marketing website construction company Shangpin China will give you some personal opinions:
1. Every detail inside the new station should be detailed
The difference between a model machine and a real machine is that one can be practical and the other can only be played as a toy. In order to make users happy, practical and comfortable, we must further match the internal parts. So is the website. If you want users to recognize your website, you must first detail every detail of your site. To gain user recognition, first of all, you need to let Baidu trust your site. How can Baidu trust it? Undoubtedly, the information in the website must be of high value, and the originality of the content must be at least 80%. For details, please refer to my previous article "Paying attention to the optimization of the internal page of the website can make a qualitative breakthrough" and reasonably recommend some highly relevant content for users to read. The structure of the website is simple. Each column and channel has corresponding content. Do not build the content disorderly.
2. Don't treat the new station as a "model machine"
I think we all know about the model machine. Here I will show you the mobile phone model machine. The model machine is not good enough. It is a general model to let you know the general shape of the real machine. In short, it serves as a demonstration. And if you also simply let the new station play a display role, then your website will certainly not be recognized by Baidu. Because Baidu now has enough display sites in the database, they don't want to continue to let these sites without any practical use add load to their servers.
3. Please abandon the idea that the outer chain is the emperor
The external chain is no longer so important as before. Now Baidu pays more attention to the overall value of your website. For the new website, Baidu is more interested in your internal construction than in the unscrupulous propaganda without any value of its own. In this way, even if you attract users, the content does not meet the needs of users. That will only increase the bounce rate of your website. Once the website's bounce rate is high, Baidu dare not praise your website if it wants to promote it. Why? Because nowadays search engines also attach importance to user experience. After all, people are sensory animals. Use whichever is good. It is not tied to a search engine. Of course, the external chain does not need to be built, but is less and better.
4. Content updates in the site should be more than 70% indexed by Baidu
Website content update is not simply a pursuit of a quantity, to ensure that your updated content can be indexed by Baidu and will not be recycled. Some people think that as long as my articles are updated more, I will definitely have a lot of content. Yes, more updates will inevitably increase the number of content, but the content you build that is not included will also be more and more. In this way, the overall value of your website will become lower and lower. This is like the friends around you. Those who have the same interests with you will definitely become better and better, while those who have the opposite interests and bring you different friends every day. So, how would you feel about living in such an environment? It must be very uncomfortable. So if you want to make your life better and better, you must look for people with similar interests. The same is true for the content on the website. Only by updating some highly relevant high-value content can Baidu more recognize the theme of your website.
5. Try to promote their own brand words
Brand words are like your name. You should let people know you. Then it is necessary to publicize your name. Of course, the propaganda should be targeted. Because only in this way can the effect be brought into play, otherwise you can only get half the result with twice the effort by aimless propaganda. And brand words usually have a low degree of competition, and your website is likely to get a good ranking after it is included in search engines. Therefore, when promoting the brand words, let users search for them to visit your website. This not only reduces the penalty rate of garbage accumulation outside the chain, but also brings many users to your website.
6. Promote by combining social marketing methods
A good social sharing can bring a large number of users to your website, and whether you can retain users after bringing them depends on whether you do a good job on your site. If in place, congratulations on your half success. If you don't get there, you should also congratulate you. You have to wait for a long time. Now Baidu judges whether a website is good or not by whether it can retain users. As long as your old users maintain a certain upward trend, your website will become better and better.
7. The friendship link will be built after Baidu releases your internal page
Website construction company We all know that friendly links with strong relevance are the best external links at present, and have a strong impact on the website. But why wait for Baidu to release the inside page before starting construction? It is very simple that Baidu starts to release your internal page, which means that your article value has been preliminarily recognized. If there is a website with strong trust to give friendship recommendation, then the friendliness to Baidu will be better. This is like a blind date. Usually you can only get to know each other roughly through the introduction of the matchmaker. If you want to know more about her, you can only further communicate. At this time, the communication between the two parties may be that the other party is likely to disguise itself, so that it can not find out what shortcomings the other party has. This can easily lead to the quality of marriage in the future. If you further understand her friends and colleagues around her at this time, then you can determine whether he can entrust a lifelong person.
Source Statement: This article is original or edited by Shangpin China's editors. If it needs to be reproduced, please indicate that it is from Shangpin China. The above contents (including pictures and words) are from the Internet. If there is any infringement, please contact us in time (010-60259772).
