Strategies of SEO website optimization in online marketing
Source: Shangpin China |
Type: website encyclopedia |
Time: November 20, 2012
E-commerce is the trend of economic development in the future, and it is also the difficulty faced by many enterprises. Enterprise websites do e-commerce, Website optimization This is indispensable. Website content quality: website content quality has the greatest value in SEO optimization. Only high-quality content can attract customers, and only valuable content can help customer experience. Business is the future trend of economic development, but also many enterprises are facing difficulties, enterprise electronic commerce website optimization website, this is unavoidable, the quality of site content: the content of the website quality in SEO optimization value is the biggest, only with quality content to attract customers, there is only valuable content to have help the customer experience. Basic optimization within the website: the basic optimization within the website includes the maximum and reasonable cross of internal links of the website, website classification in line with users' habits, clear hierarchical relationship between website classifications, and so on. External links of websites: the quality and quantity of external links Website production The ranking also plays an important role. For example, there are many links of different types on the friendship links of a website. Such friendship links have little value to the website. Website optimization: station basic optimization contains website internal link maximum reasonable cross, meet user habit site classification, clear site classification between hierarchy and so on are the basic skills of website optimization. External web link: external link quality and quantity for production site ranking also has an important role, as in a certain site links with many different types of links, the links to the website is not of much value. 1、 The construction of website quality content Because search engines pay more attention to the uniqueness of website content when indexing, that is, the so-called original content, pages with unique content will score higher in search engines than pages with stereotyped content. The idea of building unique content can be "news", "industry report", "product encyclopedia" and so on, that is, classified page SEO information, as well as the product description of the product page. Try to add information to the product page description to win the score of the page. Because the search engine in the index to website content is unique, the so-called original content, with unique content page in search engines will follow the same pattern than with content pages. Unique content construction train of thought can be " news " " Industry Report " " products. " and so on that page SEO information, as well as the product page description, think of ways on the product page description information increased, for page score. 2、 Website structure optimization Page META information maintenance. Title: Google's word number is limited to 38 characters and Baidu's word number is limited to 33 characters. After testing, this word number is limited to a range rather than an accurate unique number. Try to ensure that the characters are within 35, so that the page title can be fully displayed in Google and Baidu without ellipsis. Keywords: The number of characters in a keyword should not exceed 100 characters. Description: Generally, the description information should not exceed 200 characters, but it is better to control it to less than 75 characters in order to display it completely. The title and description of the page are similar to the creative information in SEM, so they play a very important role, which also determines whether customers can link to your website when they first see your link in the search results. Such word number control and page optimization requirements are not limited to the home page of the website. Try to implement such requirements to the first or even second level pages. Product data: There are many channels to increase the number of products included, but the number of products on the website itself plays a decisive role. If the number of products does not increase, even if other methods can be used to increase the number of products included, it is limited. After all, the number of products included on the website is determined by the number of products on the website. Page META information maintenance. Title: Google word is limited to 38 characters, baidu space is limited to 33 characters, after testing, this is limited to a range rather than an accurate only digital, as far as possible to ensure that character is less than 35, the page title Google and Baidu can be displayed in full without the occurrence of ellipsis. The Keywords: keyword characters generally do not exceed 100 characters. Description: description information generally do not exceed 200 characters, but the best control in 75 characters or less to complete. Page Title and Description effects similar to SEM in the creative information, so it has very important role, this also decided whether the customer can at first in the search results to see the links you can decide to link to your site. So to control the number of words and page optimization requires not only confined to the website home page, as this required to perform to the level of even two pages. Products: increase the number of channels of data collection has a variety of, but which plays the decision role or the site itself is the number of products, if the products do not go on the amount, even can through other methods to increase the number of collected is limited, after all webpage collected amount is controlled by the website product quantity. Index building page: integrate product data based on customers' search habits on search engines. For example, "How about the quality of Midea rice cooker", but when doing such index pages, we must pay attention to the content quality of the page itself, and we cannot blindly ignore the user experience of customers for SEO purposes; You can consider doing such data integration in the "product encyclopedia", so that users can also meet the demand of website import traffic when looking for their own answers. To build the index page : customer in search engine search habits, to the integration of product data. Such as " beautiful electric meal Bao quality how ", but in doing so the index page, attention must be paid to the quality of the content of the page itself, not just for SEO regardless of the user's experience; can be considered " products. " to do the data integration, so that users find their answers when they reached the site into the flow demand. Data packaging. In order to make the search engine include the website more quickly and comprehensively, it is necessary to combine the classification and brand, and package the data into some new pages for the crawler index of the search engine. For example, brand pages of all brands on the website can be created according to brands, or pages can be generated in the form of classification+brands. After the above points are achieved, the number of pages on the website will greatly increase. Data package. In order to make the search engine more fully and quickly collect website, there is a need for classification, brand portfolio, data will be packed into some new pages, for search engine reptile index. If in accordance with the brand to build web site all brand page, can also be in accordance with the classification of + brand form combinations generated page, do the above points, the website page number will increase significantly. Internal chain management. Internal links refer to the interconnection between pages within a website. Adding links between internal pages is like adding roads in the city, which will allow the search engine crawler to browse as many pages as possible. The number of internal links is also an important reference for website ranking. The idea of adding internal links is very broad, such as adding a brand to bread crumbs on the new product page, replacing the product number in bread crumbs with a brand plus model in later projects, and the replaced brand plus model combination is a clickable hyperlink, which are all internal links on the addition website. In chain management. Internal links to sites within the mutual connection between each page. To increase the internal links between pages, like the increase in City Road, will let the search engine spiders of the car can be as much as possible to browse web pages, internal link number is also an important reference website ranking. Increasing the internal link train of thought is very extensive, such as new product page crumbs increase brand a, and later project with brands and models to replace the bread crumbs in the product number, and replaced the brands and models of combination is clickable hyperlink, these are on the increase the site's internal links. 3、 Links and link building In the process of cooperation with external websites, pay attention to maintaining communication and try to establish a stable partnership. Friendly links or partners can be considered for cooperation areas and cooperation methods. The management ideas and suggestions of friendship links are few and refined. First of all, if you agree to add the link address of the cooperative website on the website, it is better not to add the nofollow flag. Although it can ensure that the PR value will not be transferred to the outside, it is likely to cause the link on the cooperative website to be deleted. Regularly check the friendship links to ensure that there is no dead link. At the same time, regularly check whether the partners still keep the friendship links. If not, remind the other party in time. The inspection cycle is recommended to be once a month. With an external website of cooperation in the process of attention to maintain communication, try to establish a stable partnership. Regional cooperation and cooperation can be considered links or partners. Links management proposals is fewer but better. First of all if consent in website plus cooperation website link address, had better not marked nofollow, although can guarantee the PR value will not pass out, but is likely to lead to cooperation on the website link to be removed. Regularly check links, ensure do not appear dead links, but also regularly check the partner is still retain links, if not should remind each other. Recommendations for a monthly check cycle. 4、 Site map Submit classified pages, product pages, comment pages, consultation pages, discussion pages, data integration pages, and established index pages to the search engine in Sitemap mode. The submission cycle is daily to ensure that the Sitemap site map is updated and maintained in a timely manner. Sitemap approach to various category page, product page, the comment page, page, the page data consulting, the whole page, establish the synthetic index page is submitted to a search engine. Submit periodic for every submission, ensure that Sitemap site map updating and maintenance. In the era of e-commerce, the SEO optimization methods and strategies for online marketing websites: website quality content construction, website structure optimization, friendship link and external link construction, website map, so that users can operate more cheaply. The age of electronic commerce, network marketing website SEO optimization strategy: high quality content website construction, website structure optimization, links and link building, website map, allowing users to operate more cheap.
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