How to reflect the value of enterprise website construction
Source: Shangpin China |
Type: website encyclopedia |
Time: November 19, 2012
An excellent website certainly represents an excellent corporate image! And how can a website that is shoddy make customers have confidence in the enterprise? We are paying full attention to the new direction of enterprise website construction. We have collected many years of experience in website construction and carefully constructed a professional, practical and international level digital platform for enterprises. Excellent website certainly represents the corporate image of excellence! Rather crudely made website how to make customers have confidence in the enterprise? Is to pay close attention to enterprise's website construction in new directions, set many years of experience in the construction site, for enterprises carefully constructed the most professional, most practical, with an international standard of digital platform.
When most enterprises build websites at the initial stage Beijing website construction There is no deep understanding, especially for small and medium-sized enterprises. At the initial stage, most of the websites built were exploratory operations, and some were simply a few pages of introduction. There was little information and technology on the website. In addition, the design companies were mixed, so the role of the website in enterprise operation was not obvious. Of course, the construction of enterprise websites is a process of continuous improvement. What factors should enterprises pay attention to in the process of website updating so that websites can play a greater role? Most of the initial construction site on the company website construction in Beijing and no deep understanding, especially small and medium enterprises, the initial construction site for the exploratory operation, and some simply a few pages of introduction only, website information, technical content is little, coupled with the design company order mixed beads, therefore, the website in the operation of the enterprises effect is not obvious. Of course, the enterprise website construction is a process that perfects ceaselessly, then, enterprise website update process should pay attention to what factors, can make your site to play a greater role?
1. Website content
When you browse the Internet, you will find that the column division of most SME websites tends to be consistent: company profiles, product/service introductions, contact information, etc. In terms of layout design, they are basically divided into columns up and down, left and right, etc. They will not use graphics or words rich in enterprise characteristics to decorate the website, and the website design has no personality, It is not surprising that such a website did not achieve the expected results. This seems to have become a model. Maitao can use this as a template for most enterprise websites. This is relatively unimportant, but the content arrangement of websites is more important. For example: Does the website introduce products or services from the perspective of customers? What does the customer care about? To what extent can product or service introductions dispel customers' doubts? Does the content of the website have affinity, which can quickly shorten the distance with customers? We say that enterprises establish their own websites. In addition to promoting and showing themselves, the more important thing is how to bring profits to enterprises. Through the websites, more potential customers can become real customers! Therefore, Maitao.com suggests that enterprises planning to rebuild their websites carefully consider the arrangement of website content. At the same time, customers have the right to consult the design company. They have the obligation to explain customers' questions and assist customers in re planning their websites. Browse for the Internet, can discover, the majority of small and medium enterprises website column partition tends to be consistent: company profile, product / service, contact, in the format design is basically are the upper and lower columns, columns, about, will not use the full enterprise features graphics or text decoration website, website design no personality, if say this site has not achieved the expected effect is not to blame. It seems to be a model, to Amoy can use this as a template set in most enterprise website, this relatively less important, website content arrangement is more important. For example : the website introduced a product or service when, whether from the perspective of customer to introduced? Customer care products what contents? Products or services introduced to what extent can eliminate customer questions? Website content have affinity, can rapidly closer and closer to our customers? We say, enterprises to establish their own web site, in addition to promote themselves, show themselves, more important is how to bring the profit for the enterprise, through the website, the more potential customers into real customers! Therefore, a proposed plan to Amoy network construction site enterprises consider website content arrangement, while customers have the right to design advisory company, they have the obligation to explain a variety of customer questions, to help customers to the website planning.
2. Technical problems
First of all, it should be noted that we are not encouraging enterprises to increase technology content in their websites. In fact, it is important to know to what extent the technology used has achieved the expected function or what kind of technology is needed to achieve the desired function of the website. In our contacts with enterprises, we often encounter this situation: the website uses advanced technology, and of course, a large amount of investment has been made, but in fact, the functions realized can be realized through other ways with very low investment! But enterprises do not understand these. We don't need to discuss the quality of design companies. What we want to say is that enterprises must try to learn more information and make more comparisons in their website construction, and carefully review their website design proposals. In fact, website construction is not a simple job. How to plan and build a practical website from the perspective of an enterprise, and how to invest in the technology matching the website functions, needs careful discussion between customers and design companies or professionals. First it should be noted that, we do not encourage enterprises in their website increase technology content. In fact, the most important is the technique used in the extent to achieve the desired function or site to function need what kind of technology to achieve more economical. We in the business and contact, often encountered such a situation: sites were used in advanced technology, of course, are a big investment, but in fact the function realized through other way, very low input can be achieved! But the enterprise does not understand these. There is no need for us to explore the design quality, we want to explain is the enterprise on its own website construction must try to know more information, do some comparison, at the same time to carefully review their submitted site design. Website construction is not a simple task, how to stand in the angle of the enterprise to plan, build a practical site, input and website function matching technology, needs of customers and design company or professionals to explore.
3. Design problems
It should be said that the design problem is a common problem existing in domestic websites at present, which is reflected in the website structure, color, column division, etc. In the layout design of Zhonggang Hong, it is basically divided into columns up and down, left and right, etc. The website will not use graphics or characters rich in enterprise characteristics for decoration, and the website design has no personality. Therefore, it is very important to carefully select a company with design strength when redesigning the website. Should say, the design problem is the current site is the most common problem, reflected in the structure of the site, use of color, column partition and so on, in the Hong Kong Hong format design is basically are the upper and lower columns, columns, about, will not use the full website business characteristics of the graphics or text decoration, web design no personality. Therefore, carefully select a design strength of the company, is to redesign the site is a very important job.
The success of a website design is very helpful to the user's experience. If your website design gives people a visual confusion effect, then you have failed. Everyone, including Baidu search engine, likes simple and generous pages very much. A website design is successful or not is with the user experience of great help. If your website design gives a visual disorder effect, then, you fail. Anyone, including Baidu search engines are very like simple page. This article was published in Shangpin China UEO marketing website construction company //ihucc.com/
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