Key elements of website optimization
Source: Shangpin China |
Type: website encyclopedia |
Time: May 30, 2013
Whether new webmasters or some old webmasters Website optimization When, many. Many people have basically done two things; One is to update the content of the website and learn the internal optimization of the website. The other is about the construction of the external chain of the website. It is so easy to optimize, the website can have rankings, in fact, how to optimize website keywords. Who can be the webmaster? Now let me know what is the external optimization of the website. in fact Website production Ranking optimization. Whether new or old webmaster webmaster part, on the site optimization, a lot of. There are a lot of people are actually do two; one is the website content update, learning website internal optimization. Another is the chain construction site. Optimization so easily, the website can have ranking, in fact how to optimize the site keyword. It is not who can do it? Let me know what is the external optimization site. In fact, website ranking optimization.
1、 Optimization of website structure
Structure optimization of website
We focus on search engine optimization. You know website promotion optimization. So let's take a look at what Shangpin China optimization guide says below: website ranking optimization. Shangpin China official pointed out that the best website structure is: website homepage - website list page - website content page. The structure of a website like this is the most consistent with the search engine. So we learn how to optimize website keywords when building website structure. This is the reference model. We must manage the page structure of the website. Website speed optimization. When the number of content pages on a website is too large, the actual people. We need to set up column pages. Learn how to optimize your website. The name of the link address of the column page and content page of the website should not be too long, because the level is deep and optimized. The address itself is long. Listen to website keyword optimization. We are optimized for search engines, you know the website promotion optimization. So we first look at the luxuries Chinese optimization guide said the following: website ranking optimization. The official pointed out that the Chinese Luxuries: site structure is the best website home page - the site list page - Web page. Such web structure is the most consistent with the search engines. So we set up the website structure, society web site keywords optimization. It is a reference model. We will need to manage the structure of web page. Site optimization speed. When the number of website content page too much, in fact. We need to establish the column page. Learn how to optimize your website. The section of the web site pages and web page content link name should not be too long, because the deep level, optimization. Address itself is very long. Listen to the web site keywords optimization.
The navigation of the website is also a part of the website structure. When the search engine enters the website to crawl, it is to crawl the content page of the website according to the navigation of the website. Learn and do. The navigation column content of the website must use words, and many people have basically done two things. Not enough for pictures or jaudio videoa scripts. Because search engines can only recognize plain text content. Basically. If you use pictures to beautify the website navigation, listen to how to optimize the website. It is necessary to set the ist attribute of the image. The part of the site navigation is the website structure, search engine in the crawl, is in accordance with site navigation to the contents of the web page to crawl. Learning to do. The site navigation columns must use text, there are a lot of people are basically made two. Not enough picture or jaudio-videoa script jump, is. Because the search engine is only able to identify pure text. Basically. If in order to beautify the site navigation using pictures, listen to how web site optimization. It will be necessary for the picture ist attribute set.
2、 Map optimization of website
Map optimization site
Nowadays, many website programs have the effect of actively generating website maps. However, some programs move the dbya directory file to the surface for the safety of the website, so that the website map cannot be generated. Yes. The essence of website map is to optimize the official website of the master. A page with all links to the entire site. If the search engine cannot find a page, the search engine will look for the site map. How to optimize the website. So the website map is very helpful to search engine optimization. Compare website speed optimization. When building a website map, many people have basically done two things when looking at website optimization. We must ensure that all website links are true and useful. In fact, website speed optimization. The whole map should be easy to understand. If it is too large, it is better not to have a map. When the website content is updated, optimize the master's official website. The map of the website should be updated in time. Now there are a lot of website program have the initiative to generate a sitemap. But also some program to the safety of the site, the dbya directory file to the appearance, this will not be able to generate a sitemap. Do. The essence of the site map is: Master official website. A all links of the whole website page. If the search engine can't find a page, the search engine will come to the site map. How to optimize the site. So the site map is of great help to search engine optimization is. In contrast to the website speed optimization. The site map, at the website optimization has a lot of people are basically made two website optimization. We must ensure that all links are true and useful. In fact, the website speed optimization. The whole map to be easily understood, too big to do not map. When the site content updates, master official website. Site map will be updated in a timely.
3、 External link optimization of website
Optimizing external link site
Normally, the weight of the home page of a website is the highest. Search engines usually only include the home page of a website. The content page of the website is rarely included. You know website optimization. So we need to establish links outside the website, and how to optimize website keywords. The goal is to make the search engine can make more turns in our webmaster and optimize the website ranking. Increase the backflow outside the website. Many people have basically done two things. We can add links to relevant words in the content of the website to optimize the website. Or add links to keywords. From the user's perspective, the user's bounce rate can be omitted. I heard two o'clock. Because of the improvement of relevant links, how to optimize the website. Let users always watch in our site. You know website keyword optimization. It is necessary to note that the internal chain of the website cannot be built too much, and the official website of the master should be optimized. Too much will become excessive optimization, how to optimize the website. The user was disgusted. Under normal circumstances, the site's home page weight is the highest, search engines are usually only included the home page of the site, that site. The content of the website page will rarely be included. Do you know the website optimization. So we need to establish a link in the external web site, how to optimize the site keyword. The target is to make the search engine to our webmaster more laps, website ranking optimization. Increase the site external reflux. There are a lot of people are basically made two. We can in the website content and relevant text and link, how to optimize the site. Or the keyword with links. From the user's point of view, the bounce rate can omit the user. I heard two. For improving the related links, how to optimize the site. Let the user is always in our website at. Do you know the web site keywords optimization. Necessary attention within the chain is the site can't build too much, master official website. Too much will become excessive optimization, how to optimize the site. Let users dislike.
4、 Dead link of website
Site links to death
The dead link of the website can be said to be the killer in website optimization. Dead links cannot be accessed normally. When a search engine enters a dead link on a website, it cannot jump out, so search engines hate dead links. Now I know the importance of removing dead links from websites. There are many reasons for dead links on websites. For example, if the website's own system fails, or the webmaster makes mistakes in the maintenance and operation of the website, they can become dead links on websites. The website with dead links must be demoted. We can use relevant tools to detect dead links on websites, and then delete dead links. Dead links can be said to be a killer website optimization. Link dead links can not normally access. When the search engine to the site links to death, will not be able to jump out, so the search engine is very hate dead links. Now that removal of Web site links to death's importance. There are many reasons for website link to die, for example as the site of its own system is out of order, or is the webmaster of the site maintenance operation errors, can be turned into site links to death. The dead links must be reduced right. We can through the tools to detect the death of the web site links, and then put the dead links can be deleted.
5、 Content of website
The content of the website
When it comes to external optimization of the website, it is impossible not to mention the content of the website. The content of the website is the core factor for the existence of the whole website. Search engines will follow the example of users to browse your website. It mainly depends on what value the website content can bring to users. The content of the website should not only introduce its own products, but also give some practical things to users. The content of the website should not be used to cheat the click rate. We need to understand the user's psychology and what the user's goal is to find this keyword. Only from the perspective of users can the content be recognized by users. To enable users to find what they need from the website is to increase user stickiness. When it comes to the external site optimization is not to say the content of the website. The content of the website is the website exists core factors. The search engine will go to imitate the user to browse your site. The main thing is to see the content of the website can bring value to the user. The content of the website can not only introduce their products, to be able to give something to the user. The content of the website not to cheat click rate. We want to know the user's psychology, what is the user to find the key words in the target. Only discuss in the user's point of view, the content can be recognized by the user. Allow users to find their necessary things from the site, it is to increase user viscosity.
When a new station is at the beginning stage, it should focus on the optimization within the station. Wait until the site has a certain accumulation, I will do the implementation of the website. I hope this can help you. The experts study and advance together. A new station in the start stage, should focus on the station optimization. When the station has some accumulation, shall I go to the site of the. I hope it can bring you some help. Experts work together.
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