Marketing website construction solution
Source: Shangpin China |
Type: website encyclopedia |
Time: April 12, 2015
Why choose Marketing website construction ?
The website can't be found in Baidu search. Are there competitors' websites in front? The scope of search accuracy for current customers is getting smaller and smaller. Is there a product that can let me capture these customers? Baidu's bidding costs are high. We are not afraid that there are orders, but the order quantity is still too small. Is there any product that can help me increase the order quantity? There is no offline brand and the company has no scale, but it really wants to defeat competitors online and establish online brand threshold? The group software used before has low success rate, unstable information ranking, and unchanged website ranking? Network promotion is real, and you want to find new ways to improve network marketing performance? If you want to hire someone to do marketing, but it is difficult to recruit people, the cost of employment is too high, and the key is not professional; Many network products have complex operation and ordinary effect. Is there a product with simple operation and strong effect.
Dual mode marketing website
Simultaneous browsing of mobile phone network and Internet; Enterprise video exhibition system;
SEO website optimization 。 Third party integrity certification.
Comprehensive marketing website
SEM search engine marketing B2B commerce and trade site marketing Blog Marketing Blog Marketing Forum Marketing 51G3 commercial search keyword ranking Simultaneous marketing of mobile phone and Internet
Browse Analysis and Transformation
Accurate flow statistics and effect analysis Real time online customer service
The marketing website construction scheme is the development of the website, integrating various network marketing concepts and website operation management methods. It not only pays attention to the professionalism of website construction, but also pays more attention to the whole process of website operation management. It is a full process network marketing mode integrating the construction and operation maintenance of marketing enterprises.
1. The goal of website construction is to achieve the business goal
Beijing marketing website construction must be to meet some aspects of the enterprise's network marketing functions, such as customer service oriented enterprise website marketing function, sales oriented enterprise website marketing function, international market development as the initiative enterprise website marketing function. The above simple list is to achieve business objectives as the core, In order to realize the value of website marketing through such tools as websites.
2. Highlight product selling points
A netizen of the Beijing marketing website construction website proposed that the most important function of the enterprise website is brand promotion and product sales. When a customer visits the enterprise website, his first impression of the website determines his view of the whole enterprise. If the enterprise website can highlight its characteristics or highlight the selling points of products, it can enhance customers' trust in the enterprise brand and generate interest in the enterprise products. Therefore, when building a website, enterprises should take how to highlight enterprise characteristics and highlight the selling points of enterprise products as an important principle in the design of marketing website construction scheme.
3. Good search engine performance
Another important function of the marketing website construction scheme is the website promotion function, and the search engine is the most important channel for Internet users to obtain information at present. If the marketing website cannot be effectively promoted through the search engine, then the marketing website will be greatly reduced to a certain extent. Therefore, the marketing enterprise website must solve the search engine problem of the enterprise website, which can also be understood as the work of search engine optimization.
In the solution of marketing enterprise website, search engine optimization is the foundation and long-term work, which has started from the planning stage of marketing website and even the strategic planning stage of enterprise network marketing, and runs through the entire operation process of enterprise marketing website.
3. Good customer experience
How to improve the customer experience of the marketing website is an important issue that must be considered by the enterprise marketing website. The marketing website is a window directly facing the market subject, and more attention should be paid to its customer experience. Customer experience is also a very quantifiable indicator, which is more often the feeling of different audiences.
When a customer visits the enterprise website, every small link will affect his judgment of the enterprise brand. If the visual effect of the website is good, fast, convenient information navigation and smooth communication, it will give customers a good impression. This will enable customers to have a good impression and trust on the enterprise brand, while a bad customer experience will cause customers to have doubts about the brand strength and service level of the enterprise, and eventually give up further business contact with the enterprise. Therefore, it is particularly important to have a website to reflect convenience and enhance customer experience.
Good customer experience in the marketing website construction scheme can be achieved from the following aspects:
① Availability and ease of use; Basic standards of websites: speed, security, compatibility, navigation, etc; ② Basic standards of websites: speed, security, compatibility, navigation, etc; ③ Communication of the website: for the customization of special user groups, the enterprise marketing website should have the interaction and communication functions; ④ For the customization of special user groups, the enterprise website should have the interaction and communication functions; ⑤ The credibility of the website: the consistency with the traditional information and the consistency and reliability of the information in the website; ⑥ The consistency with traditional information, as well as the consistency and reliability of information in the station; Easy to spread; ⑦ Sharing is a mode with the highest value conversion rate in online marketing.
4. Pay attention to details
Details are also an important element in the customer experience. Because of its importance, we regard it as a factor of marketing enterprise websites. Details need to be reflected in the process development, content maintenance, website management, etc. of marketing websites.
5. Website monitoring and management
The last factor in the construction of Beijing's marketing website is the monitoring and management of the website. In short, the website needs to add a traffic monitoring code to help managers conduct data analysis and provide basis.
In the marketing website construction scheme, we should consider every link in every website planning, analyze the business characteristics and customer needs of the enterprise in detail, and tap our own characteristics and competitiveness, so that the website we have built can truly become an important platform for enterprises to display their brand, customer service quality and product sales in the network virtual market. From the perspective of users, grasp the psychology of users, think for users, constantly improve online marketing ideas, simplify various processes, strengthen communication with customers, maintain good relations between customers, and pursue sustainable online marketing.
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