High quality content is the core competitiveness of the website

Almost all of my friends have personal websites, such as QQ Space, Sina Blog, Netease Blog, and personal forums on many websites. Some friends are in business and want to promote their products through the website, but they don't know how to do it. They just post advertisements on the website. Instead of getting good results, the blog was blocked. Some friends just like writing and want to launch their own articles through the website. However, whether it is high-quality articles or ordinary essays, they cannot attract more attention, which makes them very helpless. Some friends thought it was fun at first. They always posted their favorite articles and pictures, and they also liked to reprint them everywhere. But when those things that were so popular on other people's websites were transferred to their own websites, no one paid attention to them!

They turned to me and asked me, "What's the matter? I don't want to care about it!"

In fact, individuals Website construction It involves many aspects of work. Most grass roots do not have enough energy and resources to make the website stronger and larger, but it is possible to gain a good popularity. Let's put aside the technical reasons first. Here, Jiao Jiaoshan starts from the content, shares some of his own experience and views with you, and introduces others, I hope more friends can discuss this topic together.

At present, there are several kinds of personal websites: space, blog, personal home page, personal forum, etc. Their common characteristics are that they mainly focus on articles and pictures, can add attention, friends, strong interaction, less restrictive content, and extensive topics. However, since most of them are secondary and tertiary domain names, the upper limit of self control is too low. Knowing these characteristics, we can figure out the following ideas:

1、 Take the essence and discard the dross to reprint articles.

Many friends, especially those who play QQ space, like to reprint articles recommended by websites. Jiao Jiao found through long-term observation that there are mainly three kinds of recommended articles. One is the famous works or articles of popular bloggers on the site. These articles are generally of high quality and readability, and are popular with readers. If you can reprint such articles in large quantities, Then you will be recognized as a blogger with "taste" in this circle, and will naturally be noticed after a long time. The second is the articles that follow the "love" route. They tell the things between men and women from beginning to end, from inside to outside, and each sentence is beautiful. Each article has a meaningful title. Such articles can be reproduced in a moderate amount, but you must choose the best ones. The measurement criteria are: whether they have new ideas, whether the plot is classic, whether the title has connotation, It is not just an eye-catching title with strong utilitarianism, such as "Love after death (must be seen by first lovers)". Otherwise, others will be bored. The third is junk articles, such as "elder brother and younger sister have to marry you!", which makes people with a little judgment avoid it, even think it is very vulgar. If you reprint such articles in large quantities, no one will like your website!

2、 Sharing is an assistant to success.

No matter what industry you are in, you are willing to share your own experience. Good communication is always welcome. Jiao Jiao's sharing here means two things: first, he often goes to the interactive forum to share many good content with friends by using the "sharing" function of the website. Now many portal websites have the sharing function. We might as well share attractive articles to our own website, which can increase your external chain. The other is to write some of your own experience through original articles, which can make you feel about life, work experience, the latest information, gossip news, or some knowledge of life encyclopedia. This will also quickly gather popularity.

3、 Original articles are your core value.

Jiao Jiao said above that one of the characteristics of personal websites is to focus on articles. So writing ability is a hard condition you must have. No matter how many classic articles you reprint, there is no uniqueness. Netizens can see them here, and there are more in other places. Then you have to create some unique things, which is your core competitiveness. So take some time to do original articles, which can not only attract the attention of netizens and the touch of search engines, but also exercise your writing ability. Original articles can also be divided into two categories: one is pure literary works, such as current affairs reviews, essays, novels, essays, travel micro scripts, etc. For example, the recent "war of words between Han Han and Fang Zhouzi", "the new version of Journey to the West", "Spring Festival Gala" and so on, it is also good to write your own views on these hot events, or share some unknown behind the scenes stories. The other type is soft writing. Jiao Jiao, who is suitable for soft writing, believes that it is a series of articles, commentary articles and essays. These three types of questions have a large space to play. The creation method of soft articles is explained in detail in another article of Jiao Jiao, "Teaching you to open the thinking of soft article creation". You can refer to it.

4、 Timely update

Play the old tune again, a word "diligent", both your articles and pictures should be updated frequently. The Internet is a world changing with each passing day. If your website is full of expired content for a long time, then both netizens and search engines will be too lazy to pay attention to you. It is suggested to reprint some news, pictures, information, forum topics, etc. that are similar to your theme when there is nothing to write about.

Well, that's all for today. If you think what I said is reasonable, you can try it. Practice gives you true knowledge. I hope Jiao Jiao can really help you!