What is a marketing website _ How to make a marketing website for SMEs
Source: Shangpin China |
Type: website encyclopedia |
Time: July 11, 2013
Overview of marketing websites Overview of marketing website
The construction of marketing website refers to taking the network marketing concept as the core and future marketing promotion as the purpose and starting point?, It is also implemented in the whole process of website production to ensure that every link and every step takes into account the needs of marketing functions, so that the website will have marketing functions and marketing promotion functions that are conducive to optimizing the promotion characteristics as soon as it goes online. Marketing type website construction, refers to the network marketing idea as the core, to the future marketing promotion for the purpose and the starting point of exergy, and carry out the whole process of production site, make sure every step, every step considering marketing function demand, make the website that has an on-line marketing function and to optimize the promotion features of the marketing functions of the website.
Benefits of creating a marketing website Making the marketing website.
1、 A prominent feature of a marketing website that has a good performance in search engines is that it can "self promote", which is highlighted in the good performance of marketing websites in search engines. After ten or more pages are ranked in search engines, the target users can't find you at all and lose the opportunity to sell online with a large number of target customers; Network marketing in small and medium-sized enterprises Website production Search engine optimization is a basic and long-term work, which must be carried out from the early planning stage of the enterprise website, and must run through the enterprise website production and post operation process. A significant feature of a good performance, search engine marketing website is that it can "self promotion", which highlighted the have good search engine performance in the marketing type site, enterprise site in the search engine ranking ten pages dozens of pages, users can not find you, lose and a large number of target customers online sales opportunity; in the small and medium-sized enterprise network marketing type website, search engine optimization work is a basic and long-term work, from the initial planning stages of enterprise website must begin, but must be through the website production and operation of the late process.
2、 The real network marketing is oriented marketing, supplemented by technology. Traditional websites are not marketing. In addition to the backward technology, the more important thing is the backward ideas and concepts. If a website wants to think of the role of online marketing, the key factor is whether it is designed at the height of marketing. Weibo Pioneer has always adhered to the concept of "marketing first, technology second", and only produced real marketing enterprise websites. Primarily, the real network marketing oriented marketing techniques supplemented by traditional website not marketing, in addition to backward technology, more important is the thought, idea is backward. Site to think of the role of network marketing, the key factor is whether the design of marketing. Webo pioneer always adhere to the "marketing, technology as" concept, only making the real marketing type enterprise website.
3、 Good user experience Good user experience enables potential customers to quickly find products or services of interest, fully understand the details and service characteristics, and establish contact with enterprises through various interactive ways. High quality and valuable information and online customer service system facilitate real-time communication, consultation and feedback with target customers, greatly increase the proportion of visitors into purchasing customers, truly bring orders and customers to enterprises, and turn enterprise marketing websites into real money making tools.
A good user experience good user experience can let potential customers find interested in the product or service, fully understand the details of the content and characteristics of the service, to establish contact with enterprises through various interactive mode. High quality of valuable information and online customer service system is convenient and target customers of instant communication, consultation and feedback, greatly improve the visitors into the proportion of customers buy really bring order and customer to the enterprise, the enterprise marketing type website into real money-making tools.
Production elements of marketing websites Making the elements of the marketing type site
(1) The goal should be clear that the SME marketing website is mainly for marketing purposes, and the website created must know its specific role. Just put the website profile, corporate culture, product display, etc. on the website. It doesn't matter whether it produces benefits or not. It's just a publicity image. Such a website, just a decoration, has no effect on it. Goals must be clear the small and medium-sized enterprise marketing type site is mainly for the purpose of marketing website, do website can not know his specific role. Just put the site profiles, corporate culture, product display display on the website, specifically produced no benefit, no matter, only an image of the propaganda, such website, just a decoration on the no effect.
(2) The content is rich. When making a marketing website, quality selection cannot only focus on the background management of the website, website procedures, etc. A good marketing website has very rich content, and the quality of each content is selected. However, many enterprises now believe that anyone can write words. However, they do not know that the technical industry has expertise, and marketing copywriting also needs professionals. Even if professional marketing personnel who can speak and write can write, it will not be good. Therefore, there are only a few articles, and the return rate of websites with poor quality is almost zero, let alone online marketing. Rich in content, quality selection of making marketing type site should not only pay attention to the management of website, website program, a good marketing website and its content is very rich, and each one of the quality of the content is selected. But now many enterprises believe that the characters who will write, however, specialize in one subject, marketing copy also need professional personnel, is to let the professional say could not write the marketing staff to write, also won't good where to go. Therefore, only a few articles, but also the quality of rough website, return rate is almost zero, is say what network marketing.
(3) Fast access to SME marketing websites can not only focus on the beauty of the form, but also ignore the content, structure and update speed. A website looks beautiful, but if it opens very slowly, most people will not pay attention to you, and customers generally do not have much patience. So even if your website is beautiful, it will not have any effect. Quick access of small and medium-sized enterprise marketing type website not only pay attention to the form of the beautiful, and ignore the content, structure, update speed. A site that looks very beautiful, but if the open speed is very slow, so most people won't pay attention to you, the customer is generally not much patience. So even if your website in the beautiful also does not have what effect.
(4) To communicate with users, a small and medium-sized enterprise marketing website for marketing purposes must have contact information and can communicate with customers at any time, so that we can know customers' ideas in a timely manner and provide services for customers. If there is no contact information, how can customers contact you and establish a customer base. Communicate with the user a for the purpose of Marketing Marketing type website of medium and small businesses must have contact information, but also can at any time to communicate with customers, it might be easy for us to know in time the idea of customers, to provide services to customers. If no contact, so to customers how to contact you, how to build a customer base.
(5) The details are perfect, which is just right. The whole process of the implementation of SME marketing websites should pay attention to the details. Therefore, the production of online marketing websites is to seize every detail. The implementation of details determines the performance of websites in search engines, and is also the basis for obtaining good user experience. Marketing websites are customer-centric, Every detail must be carefully studied to really improve customer conversion rate. Details of the whole process, be just perfect small and medium-sized enterprise marketing type site implementation should pay attention to detail, so that every detail in the network marketing website, details of the implementation determines the site in the search engine's performance, but also to obtain a good user experience foundation, marketing type site is take the customer as the center, details each must batted, crafted, so we can really improve customer conversion rate.
Sum up
Of course, the production of small and medium-sized enterprises' marketing websites does not only include those mentioned above, but websites are not works of art. They must be designed clearly and easily for users to browse. Marketing website production is a website production service that combines technology and marketing strategies The small and medium-sized enterprise marketing type website production is of course not only includes all above these, but the site is not a work of art, clear must be designed, is convenient for users to browse. Marketing type website production is a kind of technology and marketing strategy combination of Web services.
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