On the Construction of Enterprise Marketing Website
Source: Shangpin China |
Type: website encyclopedia |
Time: October 29, 2013
In SMEs Website construction On the way, because of the gap between Guangzhou's website construction funds, strength, etc., and large enterprises, they are building their own Marketing website construction Intelligent website building and finished website are often selected. In this way, the cost is not too high. The other is enterprises with mature network operations, which focus on corporate brand image and online business development, and have high requirements for design and functional modules. They will choose more professional network companies for high-quality customized design and functional applications. With enterprises' in-depth understanding of the Internet, the quality and functional requirements of website construction will become higher and higher. It is mainly reflected in the exquisite page style, powerful functional modules, and the choice of website domain name and host space. Therefore, the future network companies need to work hard on their technical strength in order to obtain more customers. In the small and medium-sized enterprise website construction road, because Guangzhou website construction funds, strength gap, can not be compared with large enterprises, therefore, they built the marketing type website construction of their own, often choose to intelligent and finished website. By this way, the cost is not too high. There is a network operation mature enterprise, focus on brand image and online business development, higher requirements on design and function module. Custom design and application they will choose a more professional network of the company are of high quality. With the in-depth understanding of the Internet, enterprise website construction quality and functional requirements will be increasingly high. Mainly in fine style, powerful function modules, and the website domain name and host space choice and so on. Therefore, the future network company, from the technical strength of efforts, in order to get more customers site.
The following five aspects of enterprise marketing website construction are the most important:
The five aspects of enterprise marketing type website construction following the most important:
1. Choose a good domain name
Choose a good domain name
The choice of domain names contains a lot of knowledge. Everyone knows that domain names like Baidu and NetEase are easy to remember and input. However, there are too many websites and limited domain name resources on the Internet. Many good domain names have been registered, and there is very little choice. Therefore, when choosing a domain name, we should make great efforts to highlight the characteristics of the company and make it easy to remember. Domain name choice contains thousands of knowledge. We all know as Baidu, Netease such domain name is easy to remember and easy to input. However, now the Internet domain name, web site too much, limited resources, a lot of good domain name has been registered, the alternative is very small. So more next time when choosing a domain name, should highlight the characteristics of the company, but also easy to remember.
2. Have independent host space
Have independent space
The host plays an important role in the construction and operation of the website, and the website host is the basis for the safe, stable and fast operation of the website. The websites of many enterprises are either slow to open or frequently down. They are either attacked or often prompted with "service unvalueable", all because they choose unstable hosts. The author suggests that when choosing a host, it is better to choose a stable independent host if conditions permit. When choosing an idc service provider, its qualifications should be assessed. Generally, it is more reliable to choose a well-known idc network company. On the one hand, it is better to have excellent professional skills for daily maintenance; On the other hand, the service is quite professional and can handle some sudden failures in a timely manner. In addition, the host space is related to the website running speed and user experience. If the website running speed is slow, users can hardly wait patiently and will lose many users. The host play important role in Web site construction and operation, basic web hosting web site is safe and stable run fast. Many of the web site, not open slowly, is the frequent downtime, not attack, "service unvalueable" is often suggested, is because the choice of instability caused by the host. The author suggests that when choosing a host, if there are conditions, the best choice is stable independent host, in the choice of IDC service provider, to evaluate their qualifications. IDC usually choose well-known Internet companies is relatively reliable, excellent technology professional hand, routine maintenance is good; on the other hand, more professional service can timely deal with some sudden fault. In addition, the host space related to site operation speed and user experience, if the site is running slowly, is very difficult for users to have the patience to wait, will lose a lot of users.
3. Program optimization of website
Program optimization site
Website program optimization is different from Seo optimization , whose purpose is to improve the user experience of the website. Simple website programs can speed up the running of programs. For example, the application of marquee and js scrolling effects will affect the loading and running speed of websites. Now most websites are written with dynamic programs like asp/php. If the frequent read/write storage process is not handled properly, it will slow down the loading speed of websites, not to mention the emergence of some dead cycles. The standard and concise code should also be one of the purposes of website optimization. The simple and standardized code is not only conducive to website optimization, but also conducive to improving website access speed. Website program optimization is different from the SEO optimization, the purpose is to let the site to improve user experience. Website program simple can accelerate the speed of running the program. Applications such as marquee and JS rolling of special, will affect the site loading and running speed. Now the vast majority of websites are using similar asp/php dynamic programming, frequently read and write a stored procedure if handled improperly, it will slow down the site speed, not to mention a few dead circulation appeared. The normative and concise code should also is one of the purpose of the site optimization, concise code norms is not only conducive to the website optimization, but also conducive to improve website access speed.
4. Good page design
Page design good
Many network companies have their own website template, content management system (cms system). As long as some minor adjustments are made according to the needs of the enterprise, the website will be launched. Although the period of website construction is shortened and the cost of website construction is reduced, the style of the website is uniform and the characteristics of the enterprise cannot be highlighted. Marketing website construction, simple pages, beautiful colors and simple layout can improve the user experience of the website. Many Internet companies have their own site template, content management system (CMS system). As long as the enterprises need to make some small adjustments to the line, although shortens the construction period, reduce the construction cost, but follow the same pattern characteristic of website style, not outstanding enterprises. Marketing type website construction, page concise, color elegant, simple layout can improve the user experience of the website.
5. Marketing promotion of website
The website marketing promotion
The operation and marketing promotion of marketing websites is a key link. No matter how beautiful the website design is and how perfect the functional modules are, if there is no traffic, it will be a waste of time. And the search engine optimization of the website can improve the website traffic to a great extent, and it also has certain benefits for the user experience of the website. Therefore, websites with user experience and search marketing as the fundamental purpose can play more functions of marketing websites. Marketing type website operation, website promotion, is a key link. No matter the website webpage design is so beautiful, how to perfect the function module, if no flow, it is white. But the website search engine optimization can greatly increase site traffic, the user experience of the website has certain advantages. So the user experience and search marketing as a fundamental purpose of the site, can play a marketing type site more function.
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