How to build a good marketing website
Source: Shangpin China |
Type: website encyclopedia |
Time: November 3, 2013
How to build a good marketing website? A customer asked me why Marketing website construction Is the production cost very high? However, many website service providers offer very cheap prices. Why are the industry quotations so different? What is the difference between cheap and expensive marketing websites? How to build a marketing type website? A customer asked me why marketing type website construction production costs are high? But there are a lot of web service providers offer is very cheap, why the industry price difference so big? How cheap and expensive marketing type website construction is above the difference?
First of all, the price is certainly different for different website functions. Complex prices are naturally high, while simple prices are naturally low. Then why are websites with the same function complexity so cheap, and where are they? Next, let's analyze the main cheap factors: First of all, website function different prices that are different, complex price natural high, simple naturally low. Then the same complex website why prices are so cheap, really cheap where? Below we analyse the main cost factor:
1、 Cheap is using the general template. It takes one day's work to find some website templates in the same industry, change some pictures, or even just change the name and address before delivery. If you accept 600, you will definitely feel that it is cheap and valuable. You will not know where the cheap is until one day you find another website similar to your website. Cheap in the use of a universal template, spend the day time find some of the same site template, change some of picture, even change a name, address delivery, take you 600, you must feel cheap value, until one day you find web site has a very similar and your site to another web site when you I know where the cheap.
2、 Cheap because there is no investigation and planning, professional Website Design They are all based on investigation and planning. Only by understanding the customer's industry, customer group and competitors can we plan the website in a targeted way to reflect the industry characteristics, cater to the customer group and distinguish from competitors. You can't expect such a process for cheap websites. Cheap in the absence of survey planning, professional web design is based on the investigation and planning, only to understand customers' industry, customers, competitors can be targeted planning website, to reflect the characteristics of the industry, to meet customer requirements, apart from competitors. Cheap web site you don't expect to have such a process.
3、 Cheap is using cheap domain space. If you hear that the domain space is free, you must feel that it is very valuable, not to mention whether the stability and speed of such domain space will cause interference, confusion and impatience to your customers' browsing. When you are notified by the service provider that your domain name needs to be renewed the next year, you will know that free lunch is not a long time. As for the amount of money, God knows whether it is a sky high price. It will not work if you don't give it then. The website will be closed if you don't give it. Cheap in cheap domain name space, if you hear of the domain name space is gratuitious, certainly feel very value, not to mention such domain name space stability and speed will be for your customers to browse interference caused confusion and impatient. Waiting for you for second years by the service provider to renew the domain name to inform you space when you'll see a free lunch is not long. As for how much, is it right? God knows a price, you don't give enough, don't give your website is closed.
4、 Cheap At the level of employee design, the salary of a worker who can use web editing software is different from that of a designer. Just like a doctor who can use a knife, the salary of a butcher is different. Similarly, software is just a tool, and the ability to use software does not mean that you have certain professional qualifications! Cheap at the level of employees, hire a use webpage editing software workers wages and hire a designer salary that is not the same, as it will use the knife, and the butcher wage is not the same doctor. Also, the software is only a tool, using software not represent certain occupation qualification!
5、 Cheap is at the level of programming. It is the same with the above. A good programmer can ensure the operation speed and stability of website programs, as well as the security of customer information, product prices and other trade secrets. Cheap at the programming level, similar to the above reason, good programmers who can guarantee the speed of operation and operation of the stable site procedures, and safeguard customer information, the prices of products such as commercial secret security.
6、 Cheap in the absence of targeted design, different companies in different industries have different ways of promoting their websites, and they need websites to help solve some daily customer problems. For example, if you are a mechanical agent sales enterprise, it is very useful for customers to provide convenient "maintenance query" function on the network. Cheap websites are generally "home page, introduction, product and contact" four modules. Cheap in the absence of specific design, different companies in different industries site propaganda way is different, need to solve some problems with the site daily customers are not the same, for example, if you are a machinery sales agent business, then provide a convenient "repair search" function is to allow customers to enjoy in the network. And cheap website is "home page, introduction, product, with" four big modules.
7、 Cheap In the absence of keywords for search engines, cheap websites will not set search keywords for you. You may even find that your website keywords are actually the names of other companies (using the results of other companies' website templates). As for the replacement keywords of pictures, it is even easier, Such websites should not be expected to be paid by free search engines. Cheap in no settings for search engine search keywords, cheap website is not going to help you search keyword, and you'll find out your site keyword is actually the name of other company (with others company website template results), as alternative keywords picture, it is also a province, this website don't expect to be free search engine revenue.
8、 Cheap websites don't consider compatibility. Don't expect cheap websites to conduct compatibility tests on websites. It would be great if Internet Explorer could be opened. As for browsing with Netscape and FireFox browsers, which account for most of the use of foreign customers, it is your own business whether the web page is fragmented or deformed. Cheap without considering compatibility, don't count on cheap website can undertake compatibility testing on site, the IE browser to open it, as to the view of foreign customers most use amount of Netscape, FireFox browser, webpage has not be split, there is no dislocation deformation that is your own business.
9、 Cheap in the absence of good after-sales service, cheap website in order to save more costs, he will not have good after-sales service, or even not at all. They will not provide tracking services for your website marketing and timely provide corresponding professional advice. Professional websites often provide professional technical guidance to customers to help enterprises effectively use the website. In terms of other details, cheap charges may bring about big or small losses to your website, such as image, efficiency, security, and sales reduction. In the absence of good after sale service is cheap, cheap web site in order to more cost savings, he is not a very good after sale service, or not at all. They are not on your website marketing provides tracking service, timely provide relevant professional advice, and professional website often to provide customers with professional technical guidance, the effective use of Web site to help enterprises. In other aspects, cheap charge may bring such as large or small loss to your web site, image, efficiency, safety, and reduce the sales etc..
In a word, cheap websites can't be really cheap. No one will buy at a loss. It's the quality of the website that saves time and effort, and it's the enterprise itself that ultimately loses. And the really cost-effective should be those enterprises that give website service providers reasonable profits and let them seriously manage their websites. The above content calls on us to advocate reasonable profits, honest operation and fair competition, so as to create an industry environment for the benign development of marketing website construction. In short, cheap website is not really cheap, who never do Kuibenmaimai, quality, to save the final compressed or website, or the loss of their final. But the real deal, should be those who give Web Services reasonable profit, let it seriously site of enterprise. Above content appeal that we should advocate the reasonable profit, operating integrity, fair competition, so as to create a benign development marketing type website construction industry environment.
Source Statement: This article is original or edited by Shangpin China's editors. If it needs to be reproduced, please indicate that it is from Shangpin China. The above contents (including pictures and words) are from the Internet. If there is any infringement, please contact us in time (010-60259772).
