Steps and Methods of Enterprise Marketing Website Construction
Source: Shangpin China |
Type: website encyclopedia |
Time: November 4, 2013
enterprise Marketing website construction It refers to a platform that conforms to the concept of online marketing, with good search engine performance and good user experience as the standard, and is used to assist enterprises to carry out online marketing activities. According to the needs of enterprises, the functions of marketing websites will be very different. Some are purely used for the company to release information, and some are used to carry out online ordering, online services and other business activities. Because enterprise marketing websites are basically for their own services, they are different from other business websites. The following is the author's experience on the construction of Dongguan marketing website to share with netizens. The enterprise marketing type website construction is in line with the network marketing idea, a good search engine performance, good user experience as the standard, to assist the enterprises to carry out network marketing platform. According to the need of the enterprise, marketing type website function will be very different, there are purely for company information, to carry out online ordering, online services and other business activities, for the enterprise marketing type website is the basic for their service and is different from the other business website. The following is the author had some experience of the construction of Dongguan marketing type site, and share with friends.
1、 Define marketing type Website construction Purpose: make a station building plan
Clear marketing type website construction plan, formulate
The purpose of establishing a marketing website is mainly to introduce the development of the enterprise, release product and service information, collect customer opinions, conduct online market research, carry out online marketing, improve online services, and so on. Develop a website construction plan, which mainly includes: time arrangement of website construction, organization and editing of content, determination of website functions, website design style, website test release, website promotion, expense budget, etc. Build sale website purpose enterprise mainly has following several aspects: introduction to business development, product, service information, collecting customer feedback, online market research, marketing network, complete online service etc.. Make site plan, the main contents include: website construction schedule, organize and edit, determine the content of the style of website function, webpage design, website is a test release, website promotion, cost budget.
2、 Integrate enterprise resources and improve website content quality
The integration of enterprise resources, improve the quality of site content
We should avoid the website content of "website stereotype": leaders' speeches, company profiles, business scope and other very simple information. The less information the website has, the less role it can play. Therefore, the website content should be as rich as possible. It is better to integrate and analyze the enterprise resources and sort out the content according to the needs and market conditions. The author once encountered that some enterprises were unwilling to use their latest products online, mainly for fear of imitation and plagiarism. In fact, if your products can play a leading role in the market, you should be confident that you can constantly surpass the present. Some enterprises do not know how to arrange the website content. They can regard the website as a salesman. What should he say when facing customers? What is persuasive to customers? To avoid "website content website eight shares" type: leadership speech, company profile, business scope very simple information. The less the amount of information the site can play a role in the more small, so the website content wants to try the rich, integrated analysis of the best business resources, according to the needs and market conditions on the content of finishing. I met with the enterprise is not willing to be their latest products online., mainly is afraid others imitation and plagiarism, if your product can play a leading role in the market, you should be confident they can continue beyond the present. Also some enterprises do not know how to arrange the content of the website, the enterprise can put the site as a salesman, in the face of the customer what should he say? What is convincing to the customer?
3、 Choice of Methods for Enterprise Website Construction
Select the method of enterprise website construction
Enterprise marketing website construction needs to choose different website building methods according to their own conditions. You can organize the website building by yourself or outsource the website building business. In addition, the very important links of website construction are: the choice of domain name space (independent host, proxy host or shared host depends on your own situation, and it is recommended to use independent host), the security of website programs and procedures, the style of webpage design and the rationality of webpage layout, and the comprehensiveness and perfection of website functions. The enterprise marketing type website construction, according to their own situation, choose a different site, can organize their own site can also be the establishment of business outsourcing. In addition, some very important link website construction is: the domain name space choice (independent host, proxy or shared hosting to depending on their circumstances, recommend the use of independent host), web applications and security program, webpage design style and webpage layout rationality, web site features comprehensive and perfect.
4、 Prepare a formal website proposal
Write a formal site planning books
After passing the above preparations, it is necessary to prepare a corresponding website plan to clarify the division of responsibilities, budget costs, staffing, website functions, website launch time, website promotion and maintenance, etc. A good website planning book can clearly know the feasibility of website construction, have a target, and carefully understand all aspects of website construction. Through the above preparations, to prepare the corresponding site planning books, with a clear division of responsibilities, budget, staffing and site function, site on-line time, website promotion and maintenance etc.. Do the site planning book, can clearly know the feasibility, website construction will have a definite object in view, each link of website construction carries on the careful understanding.
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