Core elements of marketing website construction
Source: Shangpin China |
Type: website encyclopedia |
Time: November 13, 2013
1、 Marketing website construction The goal of website construction is to help enterprises achieve their business objectives
Marketing type website construction enterprises to help enterprises to achieve operational objectives for the website construction target
Marketing enterprises Website construction It must be to meet some aspects of the enterprise's online marketing functions, such as the enterprise website marketing function focusing on customer service, the enterprise website marketing function focusing on sales, and the enterprise website marketing function taking international market development as the initiative. The above simple list is all centered on achieving the enterprise's business objectives, In order to realize the value of website marketing through such tools as websites. Marketing type enterprise website construction must be in order to meet the enterprise certain aspects of network marketing function, such as customer service oriented enterprises website marketing, sales oriented enterprise website marketing function, to the international market development for the active enterprise network marketing function, above all is simple list to achieve the business objectives as the core, thereby to achieve its website marketing through sites such as the value of the tool.
2. Good search engine performance
Good search engine performance
Another important function of marketing website construction is the website promotion function, and the search engine is the most important channel for Internet users to obtain information at present. If the enterprise website cannot be effectively promoted through the search engine, then the marketing of the enterprise website will be greatly reduced to a certain extent, so the marketing enterprise website must solve the problem of the search engine of the enterprise website, It can also be understood as the work of search engine optimization. In the marketing enterprise website solution, search engine optimization is the foundation and long-term work. It has started from the planning stage of the enterprise website and even from the strategic planning stage of enterprise network marketing, and it runs through the entire operation process of the enterprise website. Another important function of marketing type website construction is website promotion function, and the search engine is the most important information channel Internet users access to, if the enterprise site cannot be effectively promoted through a search engine, so the enterprise web site up to some extent the marketing will be greatly reduced, so the search engine marketing type enterprise website must solve the enterprise website, also can be understood as the work of search engine optimization, solve the marketing type enterprise website plan, search engine optimization work for basic and long-term work, from the planning stage of enterprise website and the enterprise network marketing strategy planning stage began, the entire operation process and it also runs through the enterprise website.
3. Good customer experience
Good customer experience
How to improve the customer experience of the enterprise website is an important issue that must be considered by the marketing enterprise website. Customer experience exists everywhere in our current modern marketing. For example, in telemarketing, we have to pay attention to customer experience, in face-to-face marketing, we have to pay attention to customer experience, and in designing enterprise business processes, we have to pay attention to customer experience; Then the enterprise website is a window directly facing the market subject, and more attention should be paid to its customer experience. Customer experience is also a very quantifiable indicator, which is more often the feeling of different audiences. Online marketing outsourcing generally realizes a marketing enterprise website with good customer experience from these aspects: usability (basic standards of the website: speed, security, compatibility, navigation, etc.), website communication (for customization of special user groups, the interaction and communication functions that enterprise websites should have) The credibility of the website (consistent with the traditional information, the consistency of the information in the website, the degree of trust, etc.), ease of dissemination (sharing is a mode with the highest value conversion rate in online marketing), etc. Potential customer and marketing type website construction eventually face or any organization and individual are associated with the company's business, how to enhance the enterprise website customer experience is an important issue in marketing type enterprise website must consider. Customer experience in our present modern marketing exists everywhere in the figure, such as telephone marketing we have to pay attention to customer experience, in face-to-face marketing we have to pay attention to customer experience, experience in the design of business processes have to pay attention to customer; so the enterprise website is a directly face the market should pay more attention to the main window the customer experience. The customer experience is a very not quantitative index, the more time is different audience feel. Network marketing outsourcing from these areas to achieve a good customer experience marketing type enterprise website: can be used for ease of use (basic standard: site speed, security, compatibility and navigation), communication site (for special user customization, enterprise website should have the interaction and communication the function, reliability of the website (), and the traditional information consistency and station information, trust degree), easy to spread (share value conversion rate is a model of the highest in the marketing of the network) .
4. Pay attention to details
Attention to detail
Details are also an important element in the customer experience. Because of its importance, we regard it as a factor of marketing enterprise websites. Details need to be reflected in the process development, content maintenance, website management, etc. of marketing websites. An important element of this is the details of customer experience, because of its importance so we separate it as a factor of marketing type enterprise website, in the marketing type website development process, content maintenance, site management need to be reflected in the details.
5. Website monitoring and management
Site monitoring and management
Another factor of marketing websites is the monitoring and management functions of the website itself. In the simplest case, the website always needs to add a section of traffic monitoring code. More management features will not be introduced. Another factor of marketing type website is the website itself functions of monitoring and management functions, the most simple websites need to add a traffic monitoring code, management features more do not introduce.
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