Why should enterprises build websites and how to plan and operate websites
Source: Shangpin China |
Type: website encyclopedia |
Time: November 27, 2013
Why should enterprises Website What are the benefits of doing a website? Why should the corporate website, do what benefits?
The competition in today's business world is like a tiger fighting for food. Therefore, only by making ourselves stronger, can we win a piece of our own meat. Today's business competition as a competition, therefore, only let oneself become strong, we can get a piece of his own flesh.
In the 1980s, an enterprise without a telephone was outdated; In the 1990s, an enterprise without fax was left behind; Now, in this era of rapid development of e-commerce with an irresistible trend, what does it mean for an enterprise without its own website? In the eighty's, not a phone company is outdated; in the ninety's, not a fax business is left behind; and now, in the electronic commerce with the irresistible trend of rapid development of the times, one does not have its own website enterprise also means what?
E-commerce is the trend of future market development. In the future, it is unimaginable that a company does not have its own homepage. If a customer asks you about your website and you still answer in a negative tone, he will be surprised, just like today's companies have to run to the copy shop even to make a phone call and send a fax. In economically developed America, even small department stores and gas stations on the street are actively making their own websites to better promote their products and services online. Some people liken it to the discovery of the new continent that year, and people flocked to it. More and more companies and units have set up their own network sites, so that the units themselves are not limited to a certain region, but directly facing the world. Its universality and efficiency have brought unquestionable benefits and efficiency to enterprises. Whether they have their own websites has become an important symbol to measure the integration of a unit. Electronic commerce is the future market development. In the future, if a company does not have its own home page, it is unthinkable. The customer asked for your site, if you or the negative tone to answer, then he will be startled at, like the company a call to send a fax to run a copy shop. In the economically developed America, even the street Sundry Goods shops and small gas station are actively making your own web site, in order to better on the Internet to promote their products and services. Some people have this thing compared to that discovered the new world, people like a flock of ducks. Build your own web site more and more companies, units, the unit itself is not limited to a certain area, but directly facing the world, extensive, its effectiveness has brought benefits and efficiency for the enterprise to allow all doubt, whether their own web sites have become an important symbol to measure a unit integrated.
Specific functions: The specific role:
1. Display the company's style, spread culture and establish an image through the website. 2. The basic information of the company can be introduced through the website, so that dealers and users can know more about your existence. 3. On the Internet, you can directly see the photos, models or service types of your products. Through the website, you can publicize the advantages of your products and services, so that dealers and users can understand you in comparison, get close to you, and choose you. 4. Through the website, you can use e-mail to communicate with the outside world economically and quickly. 5. Through the website, you can seek joint ventures and cooperation. 6. Provide instant business messages, catalogues, and marketing content. 7. Low cost and high recovery rate. Compared with other traditional media, the cost of website construction is extremely low. 8. Reduce the company's operating costs of "pre-sales inquiry" and "after-sales service". The traditional "pre-sales inquiry" requires customers to call or fill in a mail card to obtain information, which not only consumes manpower and increases expenses, but also may cause human errors and delay business opportunities. As for "after-sales service", the traditional way of staff answering the phone often makes customers wait online for a long time, and the problems that may be solved quickly and satisfactorily turn into customer complaints or even returns. The web page can provide carefully designed "Frequently Asked Questions", "Product Precautions", "Utility Programs" and other information, and can immediately store the information on your computer or print it out, fast and convenient. 9. It can integrate marketing and ordering, and promote purchase intention. 10. Avoid conflict or duplication with other traditional commercial media and reduce waste. As we all know, every domain name in the world has its uniqueness. As a wise and farsighted businessman, the earlier he acts, the more likely he will get the domain name you need. If you think about it, you should realize it quickly. If you don't do a website today, it may not belong to you tomorrow! How to design enterprise website and network marketing promotion methods There are still many enterprise websites designed. However, many websites still don't seem to produce benefits. The website is also the foundation or platform of online marketing. Without a good website, there will be no good effect. Some people think that a website can answer orders, others think that a website is online marketing, etc. In fact, this is not the case in practice, and the effect is the best tool for detection. Generally, enterprises should pay attention to the following six factors when designing websites.
1、 Clear objectives
Why should an enterprise build a website? The motivation for building a website, and then develop a set of central display content and content filling scheme for the enterprise to do the website. Why should the enterprise construction site construction site, motivation, and then develop an enterprise to do the center display content, content filling scheme.
2、 Art Vision
What kind of goods does the enterprise operate, what features are the commodity pictures, and what kind of website design color is needed to be more consistent with the characteristics of the commodity, or more harmonious with the color of the commodity. Business is business what commodity, commodity picture what characteristics, need website design color and what kind of commodities or goods and more coordination, color is more harmonious.
3、 Easy maintenance
The maintenance of websites is also very important. Many official military websites have also been attacked, which indicates that the website may inevitably have vulnerabilities. You should always consider website performance and website maintenance. Website maintenance is different from website content update. It is the performance maintenance of programs. Professional network companies are required to constantly monitor the operation of the website to find and solve problems in a timely manner. Website maintenance is also very important, many official military website also attacked, indicating the site inevitable may exist loophole, always consider the performance and web site maintenance. Website maintenance and update website content, it is the performance and maintenance program. Operation need professional network company often surveillance sites, the timely detection of problems, solve the problem.
4、 Extension
The enterprise's website construction has not been promoted, which will cause great losses to the enterprise. At the beginning of website construction, we should consider the optimization of the website and do a good job of the website in advance SEO Design, preferably from Shangpin China Marketing website construction 。 Enterprise construction site no promotion, the loss will be very great, site construction at the beginning to optimize site are taken into account, ahead of SEO website design, the best selection of Luxuries marketing type website construction China.
5、 Cost
The websites designed by some companies are actually very common and not the websites that meet the SEO standards and have marketing functions, but the prices are very high. Then, this is unnecessary. Some of the company web site design is very common and we do not often say that conforms to the SEO standard, with the marketing functions of the website, but the price is very high. So, this is not necessary.
6、 Service providers
The selection of service providers needs to pay attention to several matters: first, service level, second, service attitude, and third, quality. If you can design a website in the above way, you can certainly design a website that satisfies you. Service providers need to pay attention to several issues: the choice is the service level, two is the service attitude, the three is the quality, if you can follow the above method to design a website must transfer can be designed to satisfy your website.
So for SEO, what we focus on is the success rate, so we turn to Tencent's SosoQ. According to the cost performance ratio of the two Q&A platforms, SosoQ is really easy to do, and its weight is also very high. Tencent's hundreds of millions of QQ users are also very unique resources, and SosoQ is very suitable for the promotion of industry websites, Why? The following details how to search and promote the centralized industry websites. So for our SEO, pay attention to is the success rate, so we put the target platform to Tencent Search ask, as two of the inquiry platform for cost-effective, Search ask is really good to do, the weight is very high, Tencent comes with hundreds of millions of QQ users is also very unique resources, and search ask promotion is very suitable for industry the website, why detailed below focus industry website is how to Search ask promotion.
1. How to add link
This should be your most concerned question. Many friends gave up the promotion of the Q&A platform because their linked accounts were blocked in the Q&A platform and their linked websites were blocked in the future. In fact, it is not difficult to add links to the platform in Sousou. If we are answering other people's questions, as long as we try our best to ask questions and answer as many words as possible, The pass rate is very high. Do not add the home page address of the website frequently. You can add the inside page or the guide page of the website. This is you are most concerned about the problem, many friends in the Q & a platform is because the links the account is closed, then add the link URL is shielded and give up the inquiry platform promotion, actually want to Search ask this platform and link is not difficult, if we are to answer the problems of others, so long as we go to ask, answer more words as far as possible, the passing rate is very high, don't always add your home page address, you can add the inside pages of the site or guide page.
2. The expansion of resources
After we have raised all our accounts, it will take us about six months to one year to become a little famous in the industry we belong to. At this time, we can't think that this is enough. We should continue to expand our resources and register a large number of platform accounts in combination with the current situation, Then use the first batch of old accounts to bring this batch of newly registered accounts. Pay attention to your ability. Don't lose the small ones and the large ones. Don't be impetuous. Wait for this batch of newly registered accounts to be brought up, and then recycle to the next step. It won't be long before the amount of information in the whole industry is full of our industry website. In all our account up later, it took 6 months to 1 years, we can in the industry type a name for this time, not that it meets the, we should combine the current situation to continue to expand our resources, re registration of large platform account then, using the old account of the start up to take this batch of new registered account, pay attention to what, don't damage the trumpet and loss of large, state of mind must not be impetuous, waiting for the new registered account was taken up and recycle the last step, soon the whole of amount of information the industry is littered with our industry website.
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