SEO optimization is very important for the structure and page optimization of the site
Source: Shangpin China |
Type: website encyclopedia |
Time: December 9, 2013
Enterprise Website construction Like another face of enterprises on the Internet, most enterprises attach great importance to this other face. Because enterprises also want to do a good job offline and online, enterprises attach great importance to website optimization. Today, every enterprise will be equipped with a website, and then put the enterprise image, products, services and other information on the Internet, through the website to do marketing website construction for enterprises. Therefore, in order to make the website grow healthily, enterprises will optimize the website at any cost, maximize the weight, ranking and traffic of the website, and let target customers find the enterprise website directly through search keywords and promote marketing.
Optimize website It is a good thing to do keyword ranking and traffic, which is also the work that many optimization personnel must do every day. But many optimization personnel often ignore the optimization of website structure and page when optimizing content, and they only optimize the content inside the site and the chain outside the site. This is a serious problem that the author has found at present. In fact, today we also communicate with some optimization personnel, I asked them about their usual work. First of all, the enterprise is responsible for website optimization. There is no other person, let alone the so-called SEO engineer and supervisor. They are supervisors.
They only do three things every day. The first thing is to write the original website, the second thing is to publish the external chain, and the third thing is to do analysis and poor ranking. They do not go to the website structure and page, etc. They are responsible for a website from the beginning. Before the website goes online, they do not optimize the structure and page, do what they do, and add content and do the external chain when they take it, In addition, some network companies do this, so they only care about the external beauty but not the internal beauty, which also leads to the ranking up and down and being demoted. Today, the author communicates with some sympathetic webmasters to optimize the content and also don't forget the structure and page.
1. Pay attention to the optimization of website structure and page
Whether it is network companies, enterprise webmasters or individual webmasters, they should pay attention to the optimization of the website structure and pages. Only by doing so can the website develop smoothly. Now many webmasters do not pay attention to them, and some webmasters do not know what the website structure and pages are, or how to optimize them, According to the author's communication with other webmasters, most optimization personnel can only write soft articles and send out the chain, and then directly take charge of the entire enterprise website, which leads to no understanding or only a little understanding of structural optimization and page optimization. What a headache! From the above analogy of the author, the enterprise webmaster must pay attention to the optimization of the website structure and page, and never go directly to the content and external chain without optimizing the structure and page. There is no benefit in doing so, and it will only make you doubt. Here are two simple examples.
2. Think of your website as a person
The author compares the website to a person, who is divided into organs, organs, skin bags and eating, drinking, and lazing. The website is divided into structure, page, and content. The two metaphors are corresponding. The website is compared to a person, and the person is compared to a website. This analogy is very reasonable for the author, and it is easy for webmasters to understand the optimization of a website. Of course, webmasters know the growth of people, because webmasters are also people, so it is the most clear.
First of all, if you want to be healthy, you must have complete internal organs and organs without any problems. If you want to be beautiful, you must have a beautiful appearance. This is a must for a person. If you are very ugly, you can also choose to go to Korea for plastic surgery. If a certain internal organ of a person has a problem, the person must have a problem, such as indigestion in the stomach leading to poor physical development. These organs have problems, even if they are handsome, they will become diseased.
Let's talk about websites again. If a website wants to get a stable and optimal ranking, weight, and traffic, it must ensure that the structure, page, content, and external chain of the website are optimized and optimized to the best, and no problem should occur. If the structure and page of a website are not optimized well, then no matter how much content and external chain are done, it will be useless, Such as the selection of website program, deployment of inner chain, design of navigation, whether there are spider traps on the website, three tags, keyword layout, code simplification, etc. These are not well done. Even if the content of the main site and the external chain are perfect, there will be no good rankings, weights, traffic, or only a flash in the pan.
To sum up, if the above metaphor appears in people or websites, then people or websites have no good end. Therefore, the author believes that if people want to live a healthy life and websites want to achieve the best optimization, internal health and optimization are indispensable. Therefore, people should not think about eating and drinking every day and forget about health. Websites should not think about content and external links every day and forget about the optimization of structure and pages. Of course, the optimization of structure and pages should be planned when the site appears, or the website should be revised after diagnosis.
First example: Flash and large image appear on the homepage of the website
The bosses of many enterprises like the beauty of the website, and require the website to be beautiful and generous, so that users can see how powerful the image of the website is at a glance after entering the website. This is what the boss expects. The author has been in the enterprise before, so he knows very well what the boss thinks about the website. The vast majority of business owners like to place flash and large pictures on the homepage of their websites. First of all, these two are spider traps. Spiders can't recognize them, except that the pictures can be identified after adding ALT tags. Flash is not recognized by Baidu spiders. Add a large picture or flash under the navigation after the homepage of the entire website. Do you want spiders to die for you?
The second example: the website internal chain is not well deployed
The internal chain of many enterprise websites is not well deployed. The role of the internal chain can provide a channel for the website to collect and transmit anchor text. Moreover, the internal chain can make the website become a web, allowing spiders to crawl freely in your website. Therefore, the internal chain deployment is crucial to the optimization of website structure. The common forms of internal chain include random reading, related reading, recommended reading, anchor text, previous page to next page, website map, main navigation and breadcrumb navigation. These are the forms of internal chain. The author has seen that many enterprise websites do not have too many internal chains. Of course, it is not the best to do everything well. At least you should do everything you need. For example, random reading on the content can allow spiders to crawl these random pages and index after the articles are included. If the internal chain is not well deployed, it is relatively a sad reminder for the website.
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