Five key points in website marketing planning
Source: Shangpin China |
Type: website encyclopedia |
Time: January 2, 2014
In the eyes of many people, Website production Operation is simply to update the content in the station, send the external chain, analyze the data, and promote it. Is this really the only way to run a website? Can you really do a good job of website operation by doing these things well? I dare not deny that these are also things that must be done in website operation, but I believe that this is not the whole of website operation, which is only a small part of it. The real website operation is a series of processes from choosing a domain name and building a website to the final maintenance and profitability. In this process, we must do a good job in the following points, and the author will make a detailed description in this article.
1. SEO, do but not rely on all
all the time, SEO website optimization Every webmaster must choose promotion means. Previously, it is now. Many websites that rely solely on SEO are still as numerous as a cow's hair. At this point, readers will surely ask: "Because of this, do we not do SEO?" The author does not deny that SEO can bring us a better future, but Baidu's performance has been very obvious: SEO is not a long-term development plan. Therefore, the author's suggestion is: do SEO, but do not completely rely on SEO. SEO can be used as a means to increase traffic, but remember that SEO is only one channel, not all. In addition, we can also look for other promotion methods, such as WeChat public platform, QQ space, microblog, etc., which can be tried to accumulate users, so that we will not be defeated by Baidu. In short, minimizing losses and maintaining profits is the long-term development plan.
2. Good domain names can get twice the result with half the effort
Why choose a good domain name? What is the relationship between a good domain name and website operation? The author believes that when you see this subtitle, you will have this question in your mind. Well, I will talk about the connection between domain name and operation. First of all, we all know that a website must be configured with one or more domain names as standard, and we can set 301 jump for multiple domains according to the actual situation. A good domain name can become a brand. For example, we can register a domain name that is associated with the website, easy for users to remember, and short. With a good domain name, the so-called website operation and promotion will get twice the result with half the effort. It's easy to understand. Imagine that a domain name that is easy for users to remember and short is easier to promote than a domain name that is long and difficult to remember?
3. Website security is the top priority
Website security is the most easily ignored point of webmaster friends. For many webmaster friends, not technical background. Speaking of this, many people will ask: Without technology, how can we talk about website security? Is the lack of technology equal to the lamb to be slaughtered by hackers? Problems are used to solve, not to destroy their confidence. For a pure diaosi webmaster without technology, he is not powerless to parry hackers. How to say, for webmasters who are not technical, an effective way to do a good job in website security is: backup. Yes, that's right. It's a backup, a regular backup of source code and database. This is an effective means to prevent illegal competition. Let's take an example: if we have formed the habit of regular backup, even if the website cannot be opened due to hacker intrusion today, we can also upload the recently backed up source code and database to the server, which will minimize the loss and resist illegal competition? I hope you webmaster friends can learn from this suggestion of the author, so as to minimize the loss.
4. A plan that can achieve long-term development is very important
When everything is in advance, it stands; when nothing is in advance, it falls into disuse. A good plan that can achieve long-term development is extremely important, Marketing website construction Operation is not about the present, but about the future. Only by looking further can we really operate the website well, and we will not lose our sense of propriety due to temporary gains and losses, so that we can be confident. Make a practical development plan according to your own reality, which is also part of the website operation, and is also the major premise for the website to achieve long-term development.
5. Use diversified promotion models
In the second subtitle, the author talked about SEO, the most common promotion method. Many webmaster friends regard this promotion method as the only promotion method, which is extremely unfavorable. If only one way is used for website operation, the promotion will become single, and the operation effect will not have a big breakthrough. To sum up, if all the eggs are put in the basket of Baidu, the final outcome is not too optimistic. If Baidu ever has a seizure, the eggs in this basket will be dead. Therefore, the author suggests that all webmaster friends, according to their own reality, establish a diversified promotion model, so as to avoid that a basket of broken eggs will not affect the overall situation. If you want to achieve long-term development, then diversified promotion models are imperative.
The website operation is not simply updating the content and promotion of the website, but includes the whole process of the website from having nothing to having everything to achieving sustainable profits. Therefore, first of all, we should choose a good domain name suitable for our own development; Another is to make a practical plan; For promotion, we should choose a multi-channel promotion mode, not just relying on SEO; Finally, the security of the website is a good choice for webmaster friends who are not technical.
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