SEO optimization should not be involved by "originality"
Source: Shangpin China |
Type: website encyclopedia |
Time: January 23, 2014
Now speaking of SEO website optimization One keyword will be mentioned, that is, original content. Many people say that it is better for website content to be original, so that websites can get good benefits and traffic, and also improve the ranking of websites. Is this really the case? If you pay attention to some websites ranking on Baidu's home page, you will find that the content of these websites does not seem to be very original, and there are many reprinted and pseudo original content.
Indeed, with the constant upgrading of search engine algorithms, the voice of website original construction is getting higher and higher. Baidu is talking about original, SEO training institutions are talking about original, and enterprises are also talking about original. More and more webmasters are overwhelmed by "original", and even many non "original" do not do it. The website content construction should pay attention to the original, but there should be a degree. Don't be poisoned by the original and be harmed by the word "original".
What is originality?
What is originality? An article you wrote independently is called original? Who knows how bad your articles are? Search engines really like original content, but don't be mistaken. They like high-quality original content, not original or high-quality original. Many webmasters die on the word "original". They believe that the website needs pure original, and they write their own articles from the beginning. As a result, the more they write, the less they have to write, The more you write, the worse. The spirit is commendable, but Website construction company Shangpin China is eager to ask three questions:
1. How many pure things can you write?
2. Is your writing very good?
3. Is the writing of others worse than yours?
Although the emphasis is always on originality, in fact, there are a lot of fake originality, which is also very useful. Each major news network publishes news, and the rest will be diverted. This is fake originality; The latest articles released by the industry's cattle people are submitted at the first time, with a high pass rate, which is a fake original; Collecting and adapting authoritative articles is also pseudo original. I believe those who have done this will know the role of the pseudo original collection rate, traffic volume and so on. Website content is nothing more than gaining user access and trust, and ultimately obtaining traffic. So if you can publish hot, latest, timely, authoritative, and academic content to your website at the first time, this is your resource, which can obtain traffic. As for how to make a fake original, I will not say much here. Users will not look at the article because it is your own original creation. Users' evaluation method is very simple. Good content will continue to read, and bad content will go directly.
Original articles must be included, and pseudo original articles must not be included?
It's not that your content is original search engine, you have to include it. If you don't copy others' content, it's not necessarily high-quality original. The content of the article is the same as other views on the Internet, just a little different. It's not readable enough and it's not rare. Even some are old fashioned. Can it be called qualified and high-quality original? Such originality is of little value to search engines.
The original articles of marketing website construction must be included, and the pseudo original articles must not be included. In fact, this understanding is wrong. There are conditions for the original articles to be included. The reason why the pseudo original content will be included is that it adds additional value on the basis of the original content, such as opening speed, comprehensiveness, professionalism, audience groups, relevance, etc, As long as these aspects are better than the original, search engines will also include them. So whether it is original content or pseudo original content, only if it can bring good experience to users and meet their needs, why not include it in search engines? As mentioned in the previous article "How SEO can use others' success for me", using others' success content to enhance its value from the audience, quality, scarcity, timeliness and other aspects is your own success. Imitation and forgery are never out of date. Standing on the shoulders of others rather than directly misappropriating others will finish the job. The focus is to do better than others and be more competitive. Successful borrowing of other people's achievements is not to let you copy, but to amplify its advantages, make up for its shortcomings, give play to its own advantages, and demonstrate your own personality and value. If you just misappropriate other people's content for a long time, and do not do as well as others, this is called plagiarism.
Can't reprint or copy except original?
There are also many original and pseudo original works, but they still focus on the original works. They feel that they cannot reproduce others. They always believe that either the original works or the pseudo original works are at least done by themselves, and the reproduction is directly used by others. Indeed, Baidu has also announced the crackdown on collection and copying stations, but they are all aimed at big problems. Reasonable reprinting and copying are not only harmless, but also supported by Baidu. Without reprinting and copying, the Internet is not a real network, and the amount of reprinting gradually affects the ranking of web pages.
When it comes to reprinting content, why do you reprint it? The answer is very simple. You will reprint it if you feel good, and users will also feel good. You just move a good content from others to you and share it with more people. This is not repetition but dissemination. Even if this article will not be included, have your users been shared with you? Did you meet their needs? So it is very good to reproduce reasonably on the website. For example, the Chinz webmaster's home mainly produces content by contribution, and these content are basically the second contribution of the author, which is equivalent to reprinting? Similarly, Lu Songsong's blog is not entirely his own original. Lu Songsong also uses many other people's articles and notes the source.
On website content construction:
First, don't say don't be hurt by the word "original", and then don't go to the original construction of the website. Just do fake original and reprint all day long. Original content is actually the essence of the website. If a website is all pseudo original, it is reprinted and copied. Unless it is well controlled, it is a website without core, essence, highlight and difference. There is no original content on the website, which is another extreme.
Second, we should pay attention to the relevance of content. Whether it is original, pseudo original or reproduced, it should be content closely related to website keywords. These content is actually the key to attracting users. Every content should have a reason to exist and be related to website themes or column themes, Instead of piling on the website no matter what good you see. The content is a good place, the website is good, and it is not good to put it together, so it is critical to attach importance to the relevance of website content.
Third, original content should be combined with reprinting. We should not blindly pursue originality in website operation. For many websites, it is sufficient to have several high-quality original articles regularly. In addition, it is common to reprint high-quality content related to the website. Personal ability is always limited, and the strength of the Internet is huge.
Fourth, the content should not be original because it is original. Many webmasters just want to bring content to the website and create relevant content, but they don't pay attention to the readability of the content, which exists on many websites. Baidu is not good at identifying the readability of the content, and many webmasters take advantage of this loophole, The order of some similar content is disordered or some keywords are added in various disordered ways to prove that the content is related to the website. Shangpin China thinks it is very foolish to sacrifice the interests of users to meet the needs of search engines. I'm not sure whether you are making money from search engines or users.
In a word, although the original content is important, the original method should be moderate, and do not fight with the word "original" in the end. Pseudo original and reprinted articles can be combined with core original. In addition, when building content, quality and readability are key factors for website operation. Don't just think about the inclusion engine and ignore users. User experience is the future development direction. Search engines should meet users, and websites should meet users. So as long as website content can continue to meet users' needs and win users' favor, There will be no big problem with search engines. The same sentence: the construction of website content should not be harmed by the word "original".
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