The future of SEO development depends on the existence of search engines
Source: Shangpin China |
Type: website encyclopedia |
Time: 2015-02-17
Recently, I saw some SEO website optimization More pessimistic articles in the future, it seems that more and more people have less confidence in the future of SEO. As far as Shangpin China is concerned, since the contact with SEO, it has been deeply felt that the advantages of this online marketing method are very obvious. according to Website construction company Shangpin China understands that not many enterprises currently use SEO optimization means, and there are traditional businesses with a large base who do not even know what SEO is. Therefore, Shangpin China believes that the potential market demand for SEO should not be pessimistic. As long as the search engine still exists, SEO will have a future.
1、 The upgrading of SEO optimization means is only to remove the pitfalls
When Shangpin China first came to work on TaoK, the company also hired an external chain specialist. His job was to send external chains every day. Shangpin China saw that he often logged on to the forum, and then copied and pasted articles containing websites... Because this was a very boring thing, and he did not have any accumulation, he soon left. At that time, the popular saying "content is king, and the external chain is king" was soon introduced by Baidu Lvluo algorithm, which severely attacked the low-quality external chain. If there are more websites with meaningless low-quality external chains, the more likely they are to be K. In July last year, TaoK caused a continuous downright of a secondary domain name for a period of time because of the low-quality external chain released previously. Although the time was not long, Shangpin China also felt the power of Baidu.
1. Upgrade of content optimization
Now it is no longer the kind of random collection of other people's articles that can push the ranking to the first age. If we are still used to copying, pasting, and collecting other people's articles at will when we do SEO optimization work, even if they are included by Baidu in a short time, it is hard to guarantee that when the site suddenly drops its power.
As for the issue of pseudo originality and originality of SEO articles, everyone has their own opinions, which can be described as different opinions. Shangpin China always believes that this is not a conflict. As long as you are able to write articles that consumers are happy to read, you will certainly make search engines like your website over time.
Although the original articles we wrote are easy to be collected by others on big websites, and their ranking position is even better than their own website, this is only a situation that has occurred for a period of time. As you write more and more articles, your website weight will also increase accordingly. When your website can show seconds and weight is good, Then your articles will easily have a good ranking, either from the long tail words or from the subject words.
However, the updating of SEO article content requires a work attitude of persistence, persistence and persistence. If we work with the mentality of three days fishing and two days drying, it is not easy for search engines to like your website. That is to say, in terms of website content construction, we need a long-term working attitude. Only by adhering to this can we have the opportunity to defeat our competitors in SEO optimization.
2. Upgrade of external chain optimization
It is a good optimization method to release the external chain, but you must use it properly, instead of randomly finding a place irrelevant to the website industry. After all, any external link has its own survival time. For example, many people like to go to some webmaster forums to publish the external link of the forum, and a series of text links are sent at a time. This not only disperses the weight of the external link, but also because many of the content of these text links are copied here, copied there, and then released with any additional links, There is no correlation with the website itself, so the survival time of these forum links is very short. As long as Baidu is unhappy, it is very easy to delete the inclusion of these forum links, which will easily lead to the ups and downs of the external chain. It is very normal for Baidu to demote its power, so the selection of external chain is very important, We must look for the external chain mode that has a long survival time. For example, it is a good choice to submit articles to websites such as A5 webmaster website and webmaster's home.
2、 SEO optimization needs to face the market and data analysis
If our SEO optimization work just sends out the external chain and updates articles every day, it is reasonable to be ruthlessly eliminated by the market. In fact, we should position ourselves as network marketers. SEO is just one of the important means of building network marketing websites. We need to grasp and position our SEO optimization work through various marketing methods.
For example, after Shangpin China came to work on TaoK, in order to compete for a keyword ranking for a period of time, it ignored many other potential keywords, which was a big mistake in the initial work of Shangpin China! At that time, it took a long time for this keyword to win the first place in Baidu's natural ranking. According to the subsequent calculation of Shangpin China, if we knew how to use the data analysis function of bidding at that time to optimize potential keywords, maybe TaoK would have more keywords ranking first now.
Compared with Baidu Statistics, Baidu auction has more potential in data mining. For example, the keyword "XXktv", as long as we open the "phrase matching" of Baidu auction, we can constantly find the long tailed words that users like to search for in a very short time. In addition, if we continue to explore similar keywords and long tail words on the word XXktv, we can also notice the search volume and click volume of these keywords from Baidu Auction Promotion. Through these methods, we can easily learn more effective data about accurate traffic, so that we can have a targeted view on SEO optimization.
Therefore, when we carry out SEO optimization work, we need to actively explore market demands. Only when we have a good understanding of the market situation of our industry and the actual demands of potential consumers, can we take the initiative in SEO optimization to intercept accurate traffic.
You may wonder why SEO optimization is related to data analysis? In fact, we must understand the fact that keywords have lives. It will have a birth process, a development process, and may also have a dying process. Different keywords will have different life cycles.
For example, the keyword "Blessing Words in the Year of the Horse" is a very typical example. At its peak, its index reached "407366" (Figure 1). However, a few days later today, its index is "13627" (Figure 2). The outbreak of this keyword is very typical, completely reflecting the outcome of a keyword from birth to development to gradual downturn (Figure 3), It is worth our attention.
Figure 1
Figure 2
(Figure 3)
Therefore, when we can carry out data analysis, we will be able to predict which keywords are likely to explode in advance, and then carry out layout in advance. This will enable us to enjoy a wave of surprising traffic flow, improve the overall weight of the website, and also give some important keywords a chance to rise in the ranking. Therefore, when we conduct SEO optimization work, we must conduct data analysis of various keywords every day, so that we can grasp the actual search needs of keywords.
3、 Summary
SEO optimization is a good marketing method for those enterprises willing to use online marketing. Although SEO has been developed for more than ten years, it has always existed in those merchants who have been accustomed to looking for business opportunities online for years. There are a large number of traditional merchants who do not know what SEO is. With the gradual development of O2O and the close combination of online and offline, more and more traditional businesses are willing to apply online marketing means, so SEO will become a sharp tool. If properly used, it will certainly bring accurate and effective business opportunities for these offline businesses.
At the same time, with the constant updating of Baidu's search engine algorithm and the continuous improvement of the difficulty of keyword optimization, SEO optimization is no longer the kind of thing that can be done by randomly issuing external links and pseudo original articles. Its employment needs will be improved. Therefore, we SEOEs not only need to understand the layout of keywords, basic website operations, article updates and promotion of external links, And we also need to know more practical knowledge about online marketing and data analysis.
That is to say, as long as we can become experts in the industry, we will certainly bring various conveniences to our SEO optimization work. Therefore, Shangpin China believes that the potential market demand for SEO is still good, so it is better to take the opportunity to learn more about online marketing and data analysis than pessimistic future. When we become online marketing experts in the industry, the future will be blue sky and white clouds.
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