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What is the difference between current SEO and previous SEO optimization?

Source: Shangpin China | Type: website encyclopedia | Time: 2015-02-18
I Explanation of SEO terms

SEO From 2000 to 2011, it was an optimization of technology and content inside and outside the website for the friendliness of mainstream search engines. By approaching the search engine algorithm, it is called Search Engine Optimization.

Since 2011 – 2014, search engine optimization has not only focused on code, content and links, because the importance of this optimization method is declining year by year, and more websites with improved basic SEO technology are increasing year by year. Therefore, the algorithm has begun to move in the direction of search experience and user reputation, so SEO should now be understood as Search Experience Optimization

II Properties of SEO optimization

Different marketing has its own attributes, and today's SEO is slowly changing from the concept that everyone knew before, Marketing website construction The attributes of the product itself are also undergoing subtle changes. Let's look at the comparison:
 
What is the difference between current SEO and previous SEO optimization?

1. In the past, the introduction and implementation costs of SEO were relatively low. As long as conscious companies could do SEO online, the effect was relatively fast, so it became a basic marketing tool. At present, SEO optimization is a luxury facility. Its effect is not to use it but to invest more resources and time, equip more technicians, public relations personnel, marketing personnel and content marketing personnel. Most small companies cannot achieve the integrity of the team.

2. In the past, SEO basically advocated the concept of long-term effectiveness, so the return on investment was relatively high. At present, SEO can no longer be simply said to be a long-term effect, because people pay more attention to how long it can produce results, and long or short is not a core role. So SEO has become a medium term effective marketing method. If your project seeks short-term effectiveness, SEO is not appropriate.

3. This is a concept that everyone has been saying for many years: SEO is free traffic. In fact, the so-called free is only based on whether you have paid the ticket at the traffic entrance, but don't forget the travel fees and accommodation fees you have to spend on the way to this scenic spot. So today, it is more recommended that you should consider it as a return flow. Only by investing more time and money can you get a return. It is not really free flow.

4. In the past, SEO was based on experience, and the algorithm was just a rule in the operation rather than an open rule. Now this law has become more difficult to describe, and the simple and crude method of "fresh" has disappeared, replaced by more diligent and meticulous practice. Who can do more and more carefully, and the wider the type of work, the stronger the resultant force of the effect will be!

III SEO optimization pyramid
 
SEO optimization pyramid

Nowadays, SEO runs through and has a certain degree of continuity, not an era of highlighting independence; No matter what label you put on it, it will never leave the past and abandon the present. Therefore, the original three large pieces of website structure code+keyword optimization+link breadth can not be abandoned. It is just that on the basis of it, it is necessary to practically run through user experience integration+social media force propaganda, so that the entire SEO experience and user reputation can be done. To sum up, on the basis of laying a good foundation, let content and products talk. The former is to make friends with search engines, while the latter is to cater to real users.
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